Sweaters Distribution Center Diversified Enabling Sweaters Industry To "New"

"Sweater" has always been Honghe's most shiny label. From hand-operated machines to intelligent flat knitting machines, from OEM production to independent design, from export to both domestic and foreign sales... After more than 40 years of accumulation, Honghe sweater industry has grown from scratch, from small to large, and has become a national famous sweater processing and manufacturing base, sweater distribution center, foreign trade export base and e-commerce supply base. Every year, hundreds of millions of sweaters are sold from Honghe to more than 50 countries and regions around the world, and the annual market turnover exceeds 20 billion yuan

In order to further demonstrate the new achievements of Honghe sweater industry in promoting regional brand growth, cultivating new cross-border e-commerce formats, and enabling industrial upgrading, comprehensively display the new blueprint for the development of the airport economic demonstration zone, build a platform for Honghe sweater to deeply integrate with the global market, and explore new opportunities and new paths for the transformation and upgrading of the sweater industry, August 8 ， "Weaving and drawing a new blueprint, making a new leap in the air" 2024 Meihong Sweater Season Activity It was held in Honghe Town, Xiuzhou District, Jiaxing City. At the same time, the 2024 round table conference on high-quality development of China's sweater industry was also held, which is called "Empowering cohesion and moving towards the new".

This activity was organized by Circulation Branch of China Textile Industry Federation, Industry Cluster Working Committee of China Textile Industry Federation, China Wool Textile Industry Association The event was hosted by representatives of industry associations, professional market leaders, business clients, cross-border e-commerce platforms and service agencies, experts, scholars, designers, and news media from all over the country.

"Market+Airport" and "Honghe Sweater" Go Global

"In recent years, Honghe Sweaters have fully grasped the opportunities of digital intelligence transformation and upgrading of the industry, improved the ecology in the concentration and intensification, upgraded the elements in the digital intelligence transformation, conserved space in the green development, comprehensively opened up the channels of interactive experience with consumers internally, and continued to polish the gold lettered signboard of 'Honghe Sweaters' with the help of new opportunities of e-commerce; Relying on the cross-border platform of sweaters, leading enterprises to go to sea in a group and selling well all over the world. At present, the establishment of Jiaxing Airport Economic Demonstration Zone has opened a new trade channel for Honghe sweaters to be sold to the global market. Duan Xiaoping, Vice President of China Textile Industry Federation First of all, the speech fully affirmed the innovative development of Honghe sweater industry in recent years. In view of the future development, he suggested that, first, we should continue to consolidate the manufacturing foundation, lead the optimization and upgrading of the industry by improving standards, guide the industry to improve quality, create brands, and promote the specialization and refinement of the sweater industry; Second, we need to further promote scientific and technological innovation, maintain foresight, strengthen research and judgment, promote in-depth integration of industry, university, research and application, and cross-border cooperation, while deeply grasping the opportunities of integration of digital economy and real industry, and promote the digital and intelligent transformation of industries; Third, we should seize market opportunities, guide the industry to innovate consumption scenarios around terminal consumption, and layout the market with a global thinking, grasp the trend of enterprises going to sea, form competitive advantages, and improve global service capabilities.

"As the location of Jiaxing Nanhu Airport, Honghe Town has unprecedented development opportunities." Guo Zhen, Deputy Secretary of Jiaxing Xiuzhou District Party Committee, Minister of Social Work Department, Secretary of the Political and Legal Affairs Committee In his speech, he said that we should strengthen transformation, give full play to the dual advantages of "market+airport", guide sweater enterprises to open the "digital+manufacturing" mode, enable enterprises to achieve standardization, high-quality, low-cost digital transformation, and develop new momentum to new quality productivity.

"槜 Meihonghe Sweater Season series activities are brand activities of Honghe sweater industry, which have been held for 13 times so far." Tao Chunming, Secretary of the Party Committee of Honghe Town, Xiuzhou District, Jiaxing City In the speech, Honghe Town said that in the future, it will seize the opportunity of airport economic development, actively build a one-stop e-commerce service chain of "cloud products+cloud broadcasting+cloud warehouse", create a cross-border e-commerce platform represented by "sweater collection", speed up the pace of "going to sea" of characteristic industries such as sweaters, and achieve high-quality development.

From small town sweaters "selling globally", to world merchants "inviting in", to high-quality enterprises "going out of the sea with clouds", Honghe has opened a new situation of transformation and upgrading of the sweaters industry step by step... Now, with the accelerated construction of Jiaxing Nanhu Airport, the transformation and development of Honghe's sweaters industry is also accelerating. In the first half of this year, the export of Honghe's sweaters reached 9.3 billion yuan, an increase of 131.69%, ranking first in the region.

　　 Win win cooperation helps Hong He's "Sweater Sect" go to sea

On March 28 of this year, the "Sweater Pie" global one-stop cross-border sweater purchase platform was officially launched. The platform is jointly built by the government of Honghe Town, state-owned enterprises and the Chamber of Commerce. It adopts the cross-border e-commerce "9710" mode, that is, the "cross-border e-commerce B2B direct export" mode, to provide sweater enterprises with one-stop full process digital trade services such as design, production, quality inspection, logistics and customs declaration, which greatly reduces the difficulty for small, medium-sized and micro enterprises or individuals to participate in international trade.

Data shows that since the launch of the platform, the cumulative number of orders completed has reached 7.89 million, and the sales reached 23.98 million dollars. On July 26 this year, as the only cross-border trade platform for traditional Chinese industries, the "Sweater Sect" platform was invited to participate in the Central Asia Cross border Trade Summit held in Kyrgyzstan, further promoting the integration of Honghe sweater enterprises into the global market.

At the opening ceremony, Honghe "Sweater Sect" platform signed a strategic cooperation agreement with Guangdong Cross border E-Commerce Association and the cross-border e-commerce platform chicpoint to jointly promote cross-border e-commerce enterprise agglomeration, improve the service matrix, optimize the ecosystem, and explore new opportunities for cross-border sweater e-commerce.

Honghe Sweater Chamber of Commerce signed strategic cooperation agreements with domestic key sweater industry associations and professional markets, such as Dongguan Dalang Town Woolen Textile Industry Association, Guangzhou Baima Garment Market, Haiyang Knitted Sweater Industry Association, Liaoning Xiliu Garment City, Chongqing Yupai Boutique Garment City, to further develop the sweater fashion industry and create a high-quality supply chain ecosystem.

At the event site, Honghe "Sweaters" also jointly issued the "Declaration of Honghe Sweaters Going to Sea" with Kyrgyz Central Asia International Development Co., Ltd., Kyrgyz Cross border E-Commerce Association, Xunhui Cross border Payment Zhejiang Branch, and Ebon Power East China Headquarters, focusing on the "Belt and Road", helping Honghe local sweater enterprises to open up the channel to the sea, and firm enterprises to "go global" The confidence and determination of "expanding the market" will enable more high-quality products to enter the international market.

Integrating intelligence and cohesion to jointly build a "new quality" future for the sweater industry

In order to further accelerate the construction of a modern textile industry system, the circulation branch of the China Textile Industry Federation will actively carry out the activity of "digital intelligence, fashion and circulation" in the national textile and clothing professional market from 2024. Through visiting the national key business circles and leading markets, it will carry out research visits, forum exchanges, thematic dialogues, operation diagnosis and other work, Inject new momentum into the "new quality" development of professional markets.

In the afternoon of the same day, the activity of "Digital Intelligence, Fashion and Circulation, Wanli Travel" continued in Honghe, and the 2024 round table conference on high-quality development of China's sweater industry was held at the same time. Leaders, experts and scholars, representatives of national key professional markets, and representatives of cross-border e-commerce platforms held in-depth discussions on topics such as the construction of modern industrial system, optimization of market environment and service improvement, industrial agglomeration and transformation and development, and offered suggestions for promoting the innovation and development of the sweater industry.

Meeting by Wang Shuiyuan, Vice President and Secretary General of Circulation Branch of China Textile Industry Federation host.

"In order to break the bottleneck and achieve sustainable development, Honghe actively promotes the '2+X' platform economic model in the sales field, and independently develops two core platforms, namely 'Sweater Club' and 'Sweater School'; in the production field, it strives to build a fashionable sweater industrial park integrating research, development, design and production. In addition, Honghe has also formulated the Implementation Plan for the Transformation and Upgrading of the Sweater Industry in Honghe Town, which provides support from policy, capital, technology and other aspects to promote the upgrading of the industrial base and the modernization of the industrial chain. " Changjiang Weiguo, People's Government Town, Honghe Town, Xiuzhou District, Jiaxing City When introducing the development of Honghe wool textile industry, he said that, relying on the airport economic demonstration zone, Honghe would closely plan the industrial spatial layout with the idea of "transforming and upgrading traditional industries, consolidating strategic emerging industries, targeting future industries in advance, and configuring an efficient flow system of unimpeded factors", Focus on forming three industrial parks, namely, "cross-border e-commerce super platform, airport optoelectronics and intelligent manufacturing industrial park, and fast fashion industrial park".

"Accelerating the cultivation of new quality productivity is an inevitable requirement for China's high-quality economic development. In the face of the adjustment and re layout of the global industrial chain supply chain, it is imperative to develop new quality productivity according to local conditions." Ren Xingzhou, former director of the Market Economy Research Institute of the Development Research Center of the State Council Speaking on "accelerating the cultivation and upgrading of new quality productivity to promote the transformation and upgrading of the sweater industry and high-quality development", he said that the innovative development of Honghe sweater industry cluster is a specific measure to cultivate new quality productivity and modern industrial system according to local conditions. At present, cultivating and improving new quality productivity is an important task for high-quality development of the sweater industry. Among them, scientific and technological innovation is the core element of new quality productivity, and the sweater industry has great potential to cultivate and improve new quality productivity according to local conditions. She suggested that the sweater industry should promote new quality productivity, and promote technological innovation to drive the industry to achieve a qualitative leap; We should accelerate transformation and upgrading to promote the modernization of the industry; Green empowerment is needed to lead the low-carbon and sustainable development of the industry.

　　 "In order to speed up the construction of 'fashion consumption center', Changshu Garment City, centering on the main line of 'online and offline integrated development, professional branding, and business empowerment', has stabilized the traditional professional market from brand building, digital empowerment, investment attraction, service improvement and other aspects, superimposed the online channel disruption, and strengthened the first level source of goods of 'goods+flow' to effectively achieve The high-quality development of the market. " Xia Mingbao, Secretary of the Party Committee and Chairman of Changshu Garment City Group When sharing experience, he said that in order to optimize the business environment and stimulate the vitality of the market, Changshu Garment City's main practices are: strengthen brand building and enhance market competitiveness; Expand investment attraction and increase the driving force for sustainable development; Implement digital empowerment and promote service optimization and upgrading; Deepen market renewal and consolidate the foundation of market development; Deepen logistics reform and boost the development of the real economy.

"The 5G collaborative central factory platform of the clothing needle and clothing line has effectively solved the production capacity demand of fast fashion, small orders and fast return by adopting crowdsourcing production mode to absorb many small workshops to enter the site and promote the digital and intelligent development of the industry." Zheng Zhicong, Operation Director of Clothing Line (Dongguan) Clothing Co., Ltd Introduction: As an important digital middle platform linking fast return products and chain workshops, the "5G Collaborative Central Factory Platform" has established an advanced factory with extensive connection of production units, deep integration of information operation, full use of data elements, innovative application and high efficiency through the digital and automatic transformation of production sites, which can realize the whole process traceability control of production quality The order progress is visualized in the whole process, which greatly improves the production efficiency and market competitiveness.

At the meeting, in order to further exchange experience, gather more innovative forces and jointly promote high-quality industrial development, Sun Chengming, President of Haiyang Knitting Sweater Industry Association, Huang Qiuquan, Secretary of the Party Branch of Guangzhou Baima Clothing Market, Liu Xueqian, General Manager of Jinan Luokou Clothing City, Jin Xin, Deputy General Manager of Chongqing Chaotianmen Daronghui Clothing Market, Zhu Weiliang, Executive Deputy General Manager of Changqing Women's Clothing City, Yu Xinwei, General Manager of Yiwu Huangyuan Clothing Market, Chi Yuequan, Deputy General Manager of Chongqing Shengming Commercial Plaza Ren Binbin, Secretary of the Party Branch of the Wool Textile Industry Management Committee of Dalang Town, Dongguan City, Guo Furong, Vice President of Hangzhou Yifa Garment City, Hu Yanhu, General Manager of Goushiming Business Management Consulting Co., Ltd., and Yao Mingliang, President of Honghe Sweater Chamber of Commerce Respectively combine the market development and take innovative measures in management, service and other aspects of the current market cluster; Jiaxing Airport Economic Demonstration Zone has shared and exchanged hot topics such as the new path of the rising of the Honghe sweater industry, and how the sweater industry will continue to cultivate and expand new quality productivity and accumulate new momentum in the future.

"In the future, China Woolen Textile will further strengthen cooperation with the circulation branch and the professional market to jointly promote the integrated development and collaborative innovation of the sweater industry chain." Liu Jiaqiang, President of China Wool Textile Industry Association He said that although the development of the local industry faces many challenges, it is necessary to recognize the development trend of the industry and strengthen confidence. At the same time, brands and professional markets should also strengthen strategic thinking and clear positioning. Through the cultivation of new quality productivity, they should continue to transform into science and technology, fashion, and green, and make efforts to become fashionable, quality, brand, and digital.

"In the first half of this year, China's textile industry's economic performance was generally stable, with major economic indicators significantly improved over the same period last year. This not only showed us the resilience of the industry's development, but also strengthened our confidence and confidence in facing difficulties and challenges." In order to promote the high-quality development of the current sweater industry, Cao Xuejun, former first level inspector of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, and member of the Expert Advisory Committee of the China Textile Industry Federation Three suggestions are put forward. First, we should accelerate integration and innovation, increase the application and development of original design, digital application and new materials, and constantly cultivate new quality productivity; Second, we should strengthen the construction of the quality system and the sense of integrity to create regional brands; The third is to strengthen industry self-discipline, prevent "internal involvement", and strengthen regional cooperation to jointly build a good industrial ecology.

　　 Duan Xiaoping, Vice President of China Textile Industry Federation At the end of the speech, I first congratulated on the success of this event and fully affirmed the high-quality development of Honghe sweater industry. In order to realize diversified innovation and win-win development, he put forward four considerations. First, to cultivate new quality productivity, we should give full play to our respective industrial advantages and adjust measures to local conditions; Second, while focusing on sales, e-commerce live broadcasting should also take into account the interests of production and manufacturing, avoid low price competition, so as to achieve platform empowerment; Third, we should increase cultural empowerment, combine new Chinese aesthetics, foster brand culture, and lead new fashion consumption; Fourth, we should adhere to the concept of green and sustainable development, lead green consumption and promote sustainable development of the industry through hanging tags and other forms.

During the event, leaders and guests also visited Honghe Sweater Trade Zone.

After more than 40 years of accumulation, Honghe sweater industry has formed a complete industrial chain from production to sales, promoted the transformation and upgrading from traditional block economy to modern industrial clusters, and is a very dynamic sweater industry base in the Yangtze River Delta. The successful holding of this event will surely inject new vitality into the transformation and upgrading of Honghe Sweaters by constantly cultivating new quality productivity, leveraging the hub potential energy and manufacturing gene "two wheel drive" mode.

(Source: China Textile Federation Circulation Branch)