"Three Brands" Nationwide "Ten Chains, One Hundred Markets And Ten Thousand Enterprises" In Zhejiang Province

In order to promote the high-quality development of the textile and clothing industry, recently, the modern textile and clothing industry chain docking activity of "three products" nationwide travel in Zhejiang Province, "ten chains, one hundred enterprises", was held in Haining, Zhejiang Province. This activity focused on the theme of "digital intelligence, brand, integration, and building a new quality productivity of the textile and clothing industry", To jointly exchange and discuss the path of full link digital transformation of the textile and clothing industry.

Recently, the modern textile and clothing industry chain docking activity of "Ten Chains, One Hundred Enterprises" in Zhejiang Province was held. Pictures provided by the sponsor

At the meeting, Zhejiang Provincial Department of Economy and Information Technology released the "Several Measures to Support the Digital Transformation of Zhejiang Textile and Clothing Industry" (hereinafter referred to as the "Measures"), with a total of 12 measures, including the evaluation and diagnosis of digital transformation, the promotion of typical scenarios and solutions of industry segments and other contents.

Zhejiang's textile and clothing industry is leading in scale, with obvious industrial cluster characteristics, and the overall development trend is getting better. In 2024, Zhejiang will form 22 textile and clothing industrial clusters worth more than 10 billion yuan, including Haining warp knitting and Lanxi cotton spinning, and 3 industrial clusters worth more than 100 billion yuan, including Xiaoshan Chemical Fiber, Keqiao Textile and Tongxiang Chemical Fiber.

At present, the attributes and characteristics of the textile and clothing industry make the industry digitalization an urgent need. However, many small and medium-sized textile and garment enterprises still have problems such as insufficient power for digital transformation, and difficult matching between supply and demand for digital transformation.

As a traditional competitive industry in Zhejiang Province, how should the textile and clothing industry seize the opportunity of digital change and promote the transformation and innovation of business model to radiate new vitality?

In the sharing link, the guests exchanged and shared ideas on "new quality thinking and smart manufacturing in the future jointly promote the transformation and upgrading of the textile and clothing industry", "AI enabled clothing supply chain digitalization", "digital intelligence building brand enterprise hard core", "innovation and practice of flexible fast reaction factory", "smart logistics helping clothing enterprises reduce costs and increase efficiency", "AI enabled textile and clothing industry" and other topics.

Activity site. Pictures provided by the sponsor

The activity introduced the Zhejiang Textile and Garment Flexibility Fast Reaction Index Evaluation System, which can evaluate the quick response ability of enterprises through detailed research on the relevant situation of production enterprises, so that brand enterprises and e-commerce platforms can accurately match high-quality textile and garment production enterprises that meet their needs, and achieve efficient cooperation between supply and demand.

Xu Bingshun of China Academy of Clothing Technology and Innovation said that the clothing industry is still in the stage of transition from informatization to digitalization, and the capital investment direction of most enterprises' digital transformation should shift from marketing to intelligent data analysis and AI technology application in design and production. From order to production plan, to future warehousing and logistics, to strategic analysis and decision analysis, building a full chain digital production management platform is conducive to enhancing the rapid response ability of enterprises.

At present, many small and medium-sized textile and clothing enterprises have the problem of "unable to turn, unwilling to turn, afraid to turn and unable to afford to turn" in the digital transformation. Some enterprises are in a wait-and-see state and lack of endogenous power for transformation.

Wang Xiong, CTO and COO of Zhejiang Huilima Industrial Internet Co., Ltd., proposed that for small and micro enterprises, the first step of digital transformation is the most important change in concept. To solve this problem, in addition to policy promotion, the chain master platform is also required to drive SMEs through direct business requirements.

In this regard, the Measures proposed to build a smart supply chain with strong supporting collaboration toughness, explore the establishment of a textile and clothing flexibility quick reaction index evaluation system, and promote the efficient collaboration of the textile and clothing industry chain supply chain. We should encourage "chain owners" to build a smart supply chain system, connect upstream and downstream enterprises by order traction, technology diffusion, data sharing, etc., and build a new model of collaborative design, collaborative procurement, collaborative manufacturing, and collaborative distribution.

At the same time, the clothing industry has few advanced cases and mature models of digital transformation that can be used for reference and promotion, which makes many small and medium-sized enterprises unable to find a matching transformation path. In response to this problem, the Measures proposed to support large enterprises to build new benchmarks for digital intelligence transformation, guide large enterprises to carry out the whole process, whole process and whole chain digital transformation and upgrading, and build a number of future factories and smart factory benchmarks.

It is worth mentioning that the Measures also proposed to promote the deep integration and application of AI in R&D design, production and manufacturing, inspection and testing, marketing services, brand building, supply chain management and other links in combination with the development of modern textile and clothing industry clusters. Promote the application of AI technology in chemical fiber spinning, fabric testing, dyeing, finishing and setting, material innovation, quality control and energy management. Explore the application of the big model in the scenarios such as content generation personalized design of shoes, hats and clothing, real-time optimization of dyeing auxiliary ratio, and prediction of fashion trends. The activity exhibition area showed the finalists and some physical samples of the AIGC national clothing design competition of Zhejiang Zhizao for the global "Fast Fish Cup", which further verified the feasibility and potential of AI enabled textile and clothing industry.

At the same time, the "Matchmaking Activity of National Fashion High end Fabric Enterprises, Domestic Clothing Supply Enterprises and Zhejiang Brand Clothing, Famous Designers" was also held in the Haining China Home Textile City Hangzhou Haihai Accessories Center, providing an exhibition and exchange platform for high-end fashion fabrics, trendy clothing, textile cultural and creative products, and textile intangible cultural heritage products for upstream and downstream enterprises in the textile and clothing industry chain.

(Source: China News Network Zhejiang)