2024 Roundtable On High Quality Development Of Digital Smart Fashion Industry Circulation Held In Wuxi

The 20th National Congress of the Communist Party of China has opened a new chapter of Chinese style modernization, and the Third Plenary Session of the 20th Central Committee has opened a new journey to further comprehensively deepen reform in the new era, which has provided fundamental guidance for the high-quality development of China's textile and clothing industry. "Technology+elements" has become the basis for the integration of modern circulation and digital circulation. The two are interrelated and integrated in an all-round way, which further promotes the emergence of new models, new formats and new industries. With the integration of digital elements into the field of fashion circulation, organizational model innovation based on integrated development and industrial ecosystem will become the norm and play a key role in upgrading the modernization level of industrial circulation.

In the critical period of accelerating the cultivation of new quality productivity and fully promoting the high-quality development of the industry, how can the circulation of the fashion industry seek change with quality and develop coherently? On August 20, as the special fund for textile and clothing circulation of the Textile Light Science and Technology Education Foundation, 2024 Roundtable on high-quality development of digital intelligence and fashion industry circulation It was held in Wuxi. Representatives from professional textile and clothing markets and business circles all over the country conduct in-depth discussions and exchanges around the high-quality development of fashion industry circulation.

　　 Wang Shuiyuan, Vice President and Secretary General of Circulation Branch of China Textile Industry Federation It was mentioned during the moderator that in the journey of promoting high-quality development of the industry and cultivating new quality productivity, professional markets and business circles across the country, although facing different challenges, have also achieved remarkable results. He called on everyone to remain calm and firm in the wave of change, strengthen their internal strength, consolidate their foundation, improve their professional skills, and continue to explore innovative cooperation models to work together to create a modern textile industry system.

Competitive industries add momentum to industry development

As a traditional industrial town, Donggang Town has always been known as the "Dongmen Village" of Wuxi, with good industrial foundation and geographical location advantages. Zhou Yuxiang, General Manager of China (Donggang) Double sided Fabric Trading Market The basic situation of the market is introduced. He said that the double-sided fabric is popular with consumers because of its unique value of fashion, high end, compact texture and elegant fashion. Donggang Town, with its profound textile industry tradition, has provided fertile soil for the development of the double-sided fabric industry, and has promoted the vigorous development of the double-sided fabric industry through its design and production advantages in the textile and clothing manufacturing industry.

　　 Qian Chen, Deputy Director of Investment Promotion Center, Donggang Town, Xishan District, Wuxi City, Jiangsu Province Introduce the economic development of Donggang Town. In order to gather more sophisticated enterprises, Donggang Town People's Government has made great efforts to build Xishan District Power Equipment Industrial Park, Electronic Chemical Materials Industrial Park and other high-tech industrial parks in recent years. It is reported that there are 237 enterprises above designated size in Donggang Town, including 76 enterprises exceeding 100 million yuan, 2 enterprises exceeding 10 billion yuan, 2 Chinese top 500 private enterprises, 7 enterprises listed on the main board, and 11 enterprises listed on the new third board, forming a strong economic chassis. At the meeting, Qian Chen sent a sincere invitation to the guests and called on them to actively participate in the future development of Donggang Town and jointly build a mutually beneficial cooperative relationship.

"The clothing industry of Jiangsu Province focuses on the main line of high-quality development, continues to promote enterprise transformation, upgrading and innovative development, and speeds up the construction of a modern industrial system. Supported by the positive factors of the continuous release of the national macro policy effect and the gradual recovery of domestic and foreign market demand, the supply and demand sides of the textile and clothing industry of Jiangsu Province continued to maintain a steady growth trend in the first half of this year. Textile and clothing exports continued to recover, and the economic operation remained basically stable. " Gong Huijuan, President of Jiangsu Garment Association It is pointed out that the apparel industry in Jiangsu Province is currently in the critical period of transforming the development mode, optimizing the industrial structure, and transforming the growth momentum. A lot of exploration has been made in promoting the digital transformation of industry enterprises, transforming technological achievements, and building platform carriers. The Association actively guided the textile and clothing industry to develop in the direction of intelligence, high-end and internationalization, and took the lead in implementing intelligent transformation and digital transformation in the country. She said that she hoped that this meeting could promote market development, promote innovation and upgrading of the textile and clothing industry, enhance the influence of Jiangsu's digital fashion industry in the country, and meet the new opportunities brought by the circulation of fashion industry.

Deepen the "Six Forces" Model and Create a New Ecology of Textile Circulation

"Only by focusing on people, focusing on specialization, achieving differentiation, pursuing perfection, fully satisfying people, and fully satisfying people, can we truly win the first opportunity in the future business pattern, business track, and business competition in the post epidemic era of" de excessive "in an increasingly uncertain market environment." Xu Jianhua, Chairman of Circulation Branch of China Textile Industry Federation With the theme of "New Quality Productivity Enables High Quality Development of Industrial Circulation", this paper interprets the deep relationship between new quality productivity and textile industry circulation. He pointed out that the core element of the development of new quality productivity is scientific and technological innovation, and it is necessary to fully understand and prepare for the transformation and upgrading process of the industry from quantitative expansion to quality improvement; At the same time, he called on professional market merchants and enterprises to focus on the research, grasp and catering of consumer needs, focusing on material innovation, process innovation, design innovation and green innovation. The second batch of markets and distribution centers should focus on management innovation, service innovation, channel innovation, model and business innovation, experience scene innovation, Find your own market space and survival secrets.

He stressed that the key point for commercial enterprises to develop new quality productivity is to build a "six force" model of product force, service force, channel force, scientific and technological force, cultural force and talent force. As the circulation channel of traditional distribution system and an important model business platform, professional market is an important incubator, accelerator, amplifier and achievement transformation center for industrial circulation innovation. The integration and innovation of industrial circulation and the development of new quality productivity should focus on four aspects of innovation, namely, innovation in thinking concepts, innovation in systems and mechanisms, innovation in business models and innovation in management services, so as to promote the evolution of professional markets to supply chain platform markets, and create an ecosystem that integrates content platforms, field platforms and supply chain platforms, and links consumer Internet and industrial Internet.

"Practical experience" sharing collision wisdom spark

In the special speech session, representatives from professional textile and clothing markets (business circles) across the country had in-depth exchanges on innovative practices, achievements highlights, competitive advantages, challenges and problems encountered in market development, and further discussed how the market (business circles) should achieve coordinated development with professional markets in the macro context of building a unified national market, They shared a series of innovative ideas, strategies and action plans. This fruitful discussion brought new insights and practical directions to the circulation field of fashion industry to the delegates from all over the world.

Hu Yafei, former member of the Party Leadership Group and Deputy Director of the Standing Committee of the People's Congress of Qiaokou District, Wuhan

After more than 40 years of precipitation, the clothing industry of Hanzheng Street has formed its own system. With the Chamber of Commerce as the link, the industrial chain is highly market-oriented, and basically forms a closed loop of the entire upstream and downstream industrial chain. However, compared with the urban development needs advanced regional experience and the requirements of major provincial and municipal leaders, the development of Hanzheng Street still has problems such as decentralized market property rights, uneven market management, and arduous urban renewal tasks.

Therefore, Hanzheng Street will continue to adhere to the government leadership and improve the overall planning level of the market in the future; Grasp the general trend and implement the general requirements of building a unified national market and developing new quality productivity; Build a cooperation platform to actively link textile and clothing industry clusters at local, municipal and prefectural levels; Increase innovation and promote the upgrading of industrial structure; Strengthen management linkage, optimize the five development paths of market comprehensive service capacity, reshape the new advantage of "invigorating the domestic market", and contribute to the construction of a unified national market.

Xu Weimin, General Manager of Changshu Tianhong Clothing City Management Co., Ltd

Changshu Tianhong Garment City Market has always put service merchants in the first place, paid attention to the construction of the company's professional management team, the cultivation of core merchants, and continued to integrate with the Changshu Garment City business circle, making efforts to improve the business environment of merchants.

In the face of the possible lack of business confidence and lagging concept of merchants, as a market manager, actively change the service concept. Our management team members not only keep up with the market trend, but also strive to become the opinion leaders in the industry, namely "online celebrity employees". In view of the decrease in offline customer acquisition and online transformation problems of merchants, we established a customer acquisition management system, encouraged and guided more than 600 merchants of Tianhong to establish online advertising accounts, and shared short videos related to business every day. This not only greatly improved the efficiency of commercial transactions, but also significantly enhanced the business confidence of merchants. In order to give full play to the advantages of the second batch of markets, we are equipped with a series of service facilities to meet the needs of retail customers. At the same time, we are also actively promoting channel investment promotion to attract more high-quality partners and jointly promote the prosperity and development of the market.

Guo Furong, Vice President of Italian French Business Group

"Original origin" is the distinctive feature of Hangzhou Italian French Clothing City. Since 2012, Hangzhou Yifa Clothing City has started to record clothing copyright in professional markets, which not only greatly stimulated the original vitality of merchants, but also effectively resolved copyright disputes, providing solid protection for original designs. In recent years, Italy France Group has guided merchants to carry out trademark registration, supported merchants to safeguard their rights, and further maintained market order and merchants' rights and interests.

Actively organize merchants to participate in major exhibitions and events at home and abroad, establish their own designer associations, and set up a "Italian French Academy" for all-round training in sales, operation, clothing, design, etc. Through diversified activities, we deepen market cooperation, promote complementary advantages, achieve precise docking, and strengthen the originality, design and channel power of Hangzhou women's clothing, It is committed to walking out of a new path of innovative development of professional markets, establishing a "Italy France" development model, and ultimately achieving a goal - to create a win-win situation with merchants.

Yang Zhixiong, Executive General Manager of Guangzhou Hongmian Zhongmen

At present, the market of Guangzhou is facing three challenges: the proportion of e-commerce has increased sharply, the regional single product market has developed rapidly, and logistics, information and e-commerce have led to full competition in the market. In the face of these challenges, Jointly built by Zhongdaemun and China Textile Federation Circulation Branch "The digital and intelligent platform of Zhongmen Fashion Port industry, adhering to the platform empowerment, creates a textile and clothing 4.0 industrial complex. Through the strategic cooperation with Diaoyin, the South China Selection Center has successfully settled in Zhongmen. Every year, more than 100 Diaoyin activities will be held, attracting more than 10000 talents to select products on the spot, realizing the effective link between online and offline business resources, and promoting the deep integration of online and offline markets; In addition, Zhongmen has also established the T11 Fashion Designer Brand Center and the Hill of the City THE HILLS, which not only breaks the traditional impression of "there are fabrics but no clothes" in Zhongda Business District, realizes the seamless connection of supply chain resources, but also innovatively integrates the fashion industry with the life aesthetics business district, optimizes the industrial layout, and drives the "science, industry, culture and tourism" of merchants, markets, industries and even the whole city Integration, upgrading and development.

Jin Xin, Deputy General Manager of Chongqing Chaotianmen Daronghui Garment Market

With the increasingly fierce market competition, the traditional wholesale economy is facing unprecedented challenges. Chaotianmen Ronghui insists on the strategy of parallel wholesale and retail. In terms of wholesale business, we actively embrace reform with an open attitude, constantly expand wholesale channels, explore the self support mode, and make the online wholesale field open significantly; In terms of retail business, we use We Media to enhance brand awareness, introduce member system and retail service brand, organize professional training, establish an amoeba style business team, stimulate team innovation and enthusiasm, improve customers' shopping experience, and achieve transformation and upgrading in promotion, activities, services, etc. The industry association is a bridge between the government, the market and the society. It is hoped that Chaotianmen will use the power of the industry association to promote the prosperity of the market in the future.

Firmly follow the road of high-quality development

　　 Xia Lingmin, Secretary General of China Textile Industry Federation At the conclusion of the speech, it was pointed out that we should always firmly believe that the textile and clothing industry is an industry with a long history and bright prospects. The change of consumption mode is reshaping the industrial pattern, and professional market people should actively respond to the market environment in order to remain invincible.

For the transformation of fashion industry circulation, he proposed three directions: first, actively embrace digitalization, understand the advantages of AI in the design field, and actively use digital and intelligent technology to improve management and services; The second is to promote brand development. Local markets should seize consumers' recognition of Chinese culture and oriental aesthetics, enhance brand influence, and seize key elements such as quality, design, aesthetic feeling, service, and quick response to help brand development and growth; The third is to strengthen industrial coordination. All professional markets should learn from each other and cooperate to achieve mutual benefit and mutual benefit and complement each other's advantages, so as to promote the professional market as the main body to play a greater role in the construction of the modern industrial system.

As a key link in the industrial chain, the circulation link of the textile and clothing industry has formed a good industrial layout and ecological environment, during which the wisdom and strength of millions of industrial distributors who have participated in the innovation wave are gathered. Their joint efforts will help the industry innovate in technology, business model and products, and will promote the textile and clothing industry to achieve higher quality development.

(Source: Textile and Clothing Weekly)