Adidas "SUPERNOVA" Family Ushers In A New Color Scheme

In March 2024, it will strongly release the classic designed for jogging Running shoes After the series "SUPERNOVA Superstar", SUPERNOVA in August this year The new RISE color scheme is coming again, aiming to bring more comfortable jogging experience to runners while adding new running colors.

Testing, listening and improving are things adidas has been repeating in its 75 year history. Adidas product team listens to the feedback and needs of runners and strives to bring more comfortable jogging experience to runners. Supernova First launched in 1997, followed by 2024 It was remodeled in, and the shoes adopted new supercritical midsole technology and torsion resistant system, aiming to provide the best comfort and stability, and strive to help runners improve their running experience.

Since the launch of the product, Adidas We are still improving the "SUPERNOVA Superstar" family matrix. With the upgrading of cushioning support technology, SUPERNOVA family launched SUPERNOVA in July this year PRIMA， It is more suitable for people with large weight; And will soon launch GORE-TEX ® UPPER AND CONTINENTAL ® SUPERNOVA GTX， Help runners cope with the changing weather. Adidas "SUPERNOVA" The continuous improvement of the running shoe family reflects the brand's emphasis on joggers, and is committed to bringing more runners a comfortable running experience and more easily enjoying the fun of running.

　　 SUPERNOVA RISE SUPERSTAR Running Shoes | Designed for jogging

　　 Adidas SUPERNOVA RISE Superstar Running Shoes are designed for jogging. This product is equipped with "DREAMSTRIKE+" supercritical midsole foam, and its R&D inspiration comes from the "LIGHTSTRIKE" used by ADIZERO series PRO” In the midsole, the density of foam is adjusted to balance the flexibility and support for a comfortable feel. The "DREAMSTRIKE+" midsole and the ergonomic "bionic support paw" embedded in the outsole of the running shoes complement each other, aiming to accurately support different parts of the sole, so that each time the runners step down more smoothly.

The new SUPERNOVA RISE colorway is now available. Welcome to adidas retail store to try on it, or log in to adidas Learn more about the official APP app, adidas official WeChat applet and adidas official mall.

SUPERNOVA RISE Men

Product code: ID3595

SUPERNOVA RISE WOMEN

Product code: ID3599

AR running course for beginners will be held in Shanghai Xuhui Binjiang adidas in September Runners were launched in Beijing, Guangzhou and Chengdu. Welcome to register by searching "Adidas Member Center applet" on WeChat. More adidas Welcome to the official red book and video number "adidas Runners" for Runners activity information.

　　 About adidas

As a world famous sporting goods company, Adidas Headquartered in Germany, with the original intention of "changing life through sports" and the mission of "becoming the best sports brand in the world", it continues to enhance brand reputation and create unique and sustainable consumer experience. Greater China is one of Adidas' three global strategic markets. Shanghai and Beijing are listed among the company's 11 key cities worldwide. Adidas entered the Chinese market in 1997. At present, it has nearly 8000 employees in China and nearly 8000 stores in major cities across the country. Adidas will continue to deepen its efforts in the Chinese market, meet the diverse needs of Chinese consumers, and contribute to the improvement of sports performance and quality of life of the people.

　　 About adidas Runners (AR for short)

　　adidas Runners is Adidas A running community platform meticulously built for global runners. From London, Berlin, New York, Tokyo and Paris to Beijing, Shanghai, Guangzhou and Chengdu. Adidas hopes to give runners a new running experience from the dimensions of professionalism, diversity, high frequency and urban characteristics with the help of such a community platform. adidas Runners believes that runners with different training and cultural backgrounds will improve themselves and achieve personal growth through sports, friendship and focus.