Direct Attack On The Show: Shirt Lao Luo Appeared In Guangdong Fashion Week, And The Autumn And Winter New Products Show Led The New Fashion Of High-End Men'S Wear

On September 20, at the opening ceremony of Guangdong Fashion Week, a new generation of high-end shirt expert brand - shirt Laoluo, with the theme of "President Arrive", presented the new product launch conference for autumn and winter 2024.

The shirt Lao Luo brought five new theme series this time, including "President Travel", "President Leisure", "President Office", "President Appointment" and "Business Administration". Each series is clearly positioned and has its own characteristics. The travel series integrates business and outdoor styles, focusing on functionality, comfort and practicality; The office series is designed for the working people, emphasizing quality, professionalism and image; The administrative series is aimed at public officials, focusing on the organization, standardization and convenience; Leisure series focuses on comfort and relaxation; The dating series focuses on atmosphere and intimacy. Various series of application scenarios are extensive, providing fashionable and functional clothing options to meet consumers' comprehensive clothing needs in different life and work scenarios.

　 01 - Five series of clothing to meet the needs of diverse and precise wearing

Among them, "Travel Series" combines business and outdoor elements ingeniously, which is practical and avant-garde. Its color matching is pleasant and full of sense of science and technology. By virtue of simple basic models, scientific fabrics and other design elements, it can achieve multi scene functions, which is widely applicable to daily, travel, outdoor sports, business and other scenes. With the continuous evolution of lifestyle, it can meet a variety of styles and matching needs.

"Office series" focuses on quality, professionalism and image. Use multiple sizes to achieve a fit, select high-quality fabrics to bring comfort, design low-key luxury without publicity, and highlight dignity with simple details. This series is suitable for many occasions, whether it is to show professionalism and steadiness in daily office work, to show confidence in business meetings, to leave a good impression in business reception, or even to highlight the excellent image of senior executives in important business activities.

The "Administration Series" is specially designed for public officials. It attaches importance to organization, standardization and ease of collocation. It is practical, rigorous, solemn, and professional, with simplicity as the leading style. It covers daily office work, receiving visitors, organizing activities, internal coordination, various forum exchange activities and other occasions through design elements such as simple standard models, exclusive models, high-quality fabrics, etc, With the continuous development of the working mode to adapt to different styles and collocation needs.

"Leisure Series" focuses on comfort and relaxation, and has the characteristics of high quality and temperament. Simple, practical and relaxed, including weekend trips, family gatherings, vacation and leisure, social networking with friends, high-end private activities and other occasions. With the continuous development of lifestyle to meet different styles and matching needs, you can enjoy the leisure time.

The "dating series" is full of romantic attributes, focusing on the sense of atmosphere and intimacy, covering occasions such as lovers' dinner, romantic travel, anniversary activities, outdoor dating, art exhibitions, etc., with the continuous development and evolution of emotional models, to adapt to different styles and matching needs, adding more romantic colors to sweet dating.

The launch of these five series provides consumers with more diversified and more accurate clothing choices, and meets consumers' expectations of wearing in different life scenes.

This new product breaks the boundaries of traditional business attire, based on a deep understanding of Chinese men's clothing needs, integrates daily and business styles, and carefully considers from material selection to tailoring design, making the basic model high-level simple, practical and comfortable. At the same time, the ingenious changes in color, fabric and texture add charm to the ready-made clothes, lead the fashion revolution of extreme simplification and comfort, and provide modern workers with both fashionable and functional clothing choices. Various series of application scenarios are extensive, meeting the comprehensive clothing needs of consumers with different needs in life and work scenes.

　　 02 - The growth path of a new generation of high-end shirt expert brand

Shirt Lao Luo, founded in 2021, has 16 years of professional research experience in high-end shirt field. Through 12000 people's body sample collection, 1300 times of shape adjustment and 27 The creation of exclusive sizes for Chinese men brings customized and exclusive wearing experience to users. The brand attaches importance to communication with users, dares to subvert and innovate, and has provided services for 15 million users, with 2 for every 3 people buying People repurchased, and the user's praise rate reached 99%, becoming the top one in the category of dithering shirts. The sales volume of president's shirts exceeded 130 Wan, and was reported by many well-known authoritative media, such as People's Daily, Guangming. com, Phoenix. com, and won many awards, such as 2022 Forbes China's new brand TOP100、 The brand award of new power of Tiaoyin e-commerce clothing, the innovation pioneer award of giant engine clothing, etc.

Less than three years after its establishment, the brand has provided services for more than one million users, and has "three people buy two" The super high repurchase rate of "people repurchase". Under the intelligent construction of live broadcast e-commerce, shirt Laoluo has become the head brand of men's clothing track and shirt category, with a cumulative turnover of more than 1.4 billion. This means that shirt Laoluo has certain natural advantages in opening the offline market.

　　 The brand has opened up the whole link from data to products to sales and services. The successful practice of online market will protect the offline market operation. Under the intelligent operation, shirt Laoluo has formed the advantages of accurate selection, sufficient goods, fast turnover and strong dynamic sales, laying a solid foundation for the performance of offline stores.

The new retail era has a higher test of the brand's "people, goods, market" system. How to stimulate consumer demand and behavior is the key.

Shirt Lao Luo, based on his deep understanding of the changes in consumer demand and his in-depth research practice, launched 27 shirts in Chinese men's exclusive sizes - "Salute 27", and then constructed the "UPFE" matrix, namely, from the real user experience (User), strict process system (Process), adaptive fit design (Fit) and simple wearing requirements (Easy Care) Optimize and upgrade from four dimensions, and redefine high-end shirts.

In terms of products, we are committed to providing users with a full range of dressing solutions based on the best selling items.

In terms of channels, the brand supports consumers to purchase through multiple channels, breaking the traditional retail "market" restrictions of time, space, region, etc., making the consumption channels more diversified.

　　 03 - Lay out the offline "1000 stores" plan, incarnate the channel "dark horse" and open up a new stage of brand development

In May this year, the first offline experience delivery flagship store of shirt Laoluo was officially opened in Ganzhou, Jiangxi Province, continuing the image of a new generation of high-end shirt experts created online, taking interactive experience as the store highlight, and creating a new style of offline shirt store. Compared with the expansion of stores in batches, shirt Lao Luo started to open "efficient stores", and became a "dark horse" in the channel when many brands were still competing for online traffic.

The offline flagship store has always been the "key point" of direct contact between brands and consumers. With the rise of consumption upgrading trend, consumers have completed the transition from buying "products" to buying "experience". Offline flagship stores have not only played the role of retail, but also shouldered the responsibility of creating "immersive experience" to meet the additional needs of consumers.

With the purpose of "interaction" between the brand and users, shirt Laoluo has created a brand new experience of shirt consumption, from basic consumer demand satisfaction to a sense of interactive experience, and comprehensively built a flagship store for offline experience delivery.

Up to now, Laoluo has opened 4 stores in Jiangxi and Guangzhou. Starting from Ganzhou, Laoluo plans to officially launch its own stores. In the future, it will successively open brand image stores in Beijing, Shanghai, Guangzhou, Shenzhen and other cities to better meet the needs of consumers and different purchase scene experiences. When brands are facing the cold winter of offline layout, shirt Laoluo has successfully created a new point of contact for consumers with a mature product matrix and innovative service system.