Leading The Fashion Trend, Building An Industrial Highland 2024 Guangdong Fashion Week - Autumn Successfully Concluded

On September 29, on the occasion of the 75th anniversary of the motherland, the 2024 Guangdong Fashion Week - Autumn (the 34th) concluded successfully in the passionate melody of the chorus "Sing to the Motherland". During the 10 day fashion feast, avant-garde creativity, exquisite skills, avant-garde ideas, and scientific and technological innovation were blended here. Economic and trade exchanges were active, and cooperation opportunities frequently emerged. More than 500 enterprises, 100+fashion brands, 200+designers, and 20+industrial clusters from all over the country participated in it, attracting more than 40500 professional viewers to the Fashion Week site, and online video, Huashu TV A total of 126.284 million people have watched the live broadcast on 16 platforms, including YY live broadcast and Guangzhou Radio and Television Southern Metropolis Channel, which has built a bridge of innovation and inheritance to link fashion consumption and local culture.

A series of high-profile awards including Guangdong Top Ten Fashion Designers, Fashion Industry Promotion Award, Fashion Brand Award, Top Ten Professional Models, Foreign Trade Base Fashion Industry Development Promotion Award and officially designated partners were announced and honored on the spot. (List of awards attached)

At the same time as Guangdong Fashion Week, New York, London, Milan, Paris and other international fashion weeks have opened one after another, and new trends have emerged, presenting a lively scene of seizing the voice in the global fashion stage. As an important part of China's fashion industry, Guangdong Fashion Week, with its deep industrial foundation, cultural heritage and platform operation experience, plays a pivotal role in the process of integrating into the global fashion industry, providing a "Guangdong sample" for building a new highland of China's fashion industry and promoting the internationalization of China's fashion industry.

Jointly seek development and boost Panyu's goal of building a fashion industry of 100 billion yuan

Fashion Week has never been just a grand event for industry insiders, but also an important force to promote industrial development and regional economy. As one of the three major fashion weeks in China, Guangdong Fashion Week has rapidly improved in terms of scale, specialization, internationalization and resource integration since its establishment in 2002, and has become an important vane and display and exchange platform for the fashion industry.

The cooperation between Guangdong Fashion Week and Panyu Fashion is the beneficial practice of the platform to help the industry and support the industry. In this mutual achievement, Panyu fully demonstrated its strong strength as a strong fashion district and a national industrial cluster in Guangdong Province. "Six Fashion Products" focused on the appearance to attract attention. Leading enterprises such as Biyin Lefin, GAC Trumpchi, Ouding, etc. showed their skills to show the pattern. Famous brand enterprises set a benchmark to lead the development, and show the world Panyu's great determination to fashion with the help of Guangdong Fashion Week, It will add power and vitality to Guangdong Fashion Week to create a publishing platform with international influence. In the important journey of rebuilding a hundred billion level industrial cluster, the Panyu government and Guangdong Fashion Week, with an open and inclusive attitude, actively integrate resources across borders and jointly build the fashion ecosystem of Panyu District, which has a positive impact on promoting the transformation and upgrading of Panyu's fashion industry, improving the city's cultural soft power and promoting regional economic development.

Figure: Signing Ceremony of Global Zhejiang Merchants Fashion Industry Selection Center Settled in Panyu

During this Fashion Week, the fashion industry in Panyu District has developed with other tourism, catering, culture and other related industries, forming the extension and expansion of the industrial chain, and providing new samples for the mutual promotion of industry and economy. Through the spillover effect of Fashion Week, fashion enterprises in Panyu District can reach a broader market and more potential customers, providing new opportunities for market development and product sales; At the same time, fashion brands from other places can also deeply understand the advantages of Panyu's industrial cluster through the Fashion Week, deeply contact with local fashion resources, and realize the further development and promotion of brands.

Luo Xinhua, the founder of shirt Lao Luo, one of the participating brands of this fashion week, said in an interview that Panyu, which integrates production, manufacturing and research and development, has attracted countless garment people to start businesses and realize their dreams with the full atmosphere and multi-dimensional advantages of technology+retail+Internet+going to sea. "We also plan to put our South China headquarters in Panyu, and make the enterprise bigger with the help of Panyu."

　 Make its debut and build a cultural and innovative highland with the brand

Guangdong Fashion Week is defined as the first platform for the "first show" of the fashion industry. It has always been committed to promoting the development of original design, and has become the preferred stage for brands, enterprises and designers to show their latest works and an important platform for release and voice.

At the closing ceremony, COCOZONE, a minimalist fashion brand, presented a release show that transcended traditional recognition, allowing us to feel the extraordinary fashion charm of the top 1 women's clothing brands in the Diaoyin e-commerce. In this season's series, COCOZONE interprets the handed down classics of British style retro, creates meaningful style with iconic design classic style, pursues the multiple collision of modern aesthetics and classic retro, outlines the unique visual experience different from the past, and interprets modern aesthetics with classics. The brand takes the 18th century Windsor Castle as the gorgeous background of this season's fashion, creating a seamless sense of the times.

As the final show of this Fashion Week, Biyin Lefen, the leader of China's high-end sportswear, made a grand debut, bringing a theme fashion show—— Dongfanghong · Charm shows the brand concept of pursuing the ultimate ingenuity and inheriting the oriental culture to the audience through the five-star battle gown series, the Palace Museum culture co branded series and the trump brand product small collar T series. Chinese red is the fervent belief, the eternal vitality, the unique romance of the East, and the unyielding spirit of China. Bienlefen combines the essence of Chinese traditional culture with modern fashion trends, demonstrates the unique charm and cultural confidence of Chinese brands, and carries good wishes for the prosperity of the country and national rejuvenation.

Nordic Moment and SEE ALSO leads the new fashion of fashion clothing, expresses the distinctive fashion sense in a more personalized way, provides the young generation with the possibility of dopamine wear, sexism and other collocation, and actively explores environmental protection materials and sustainable concepts.

Juyitang, the world's leading yoga clothing supply chain brand, does not want to be a hero in front of the curtain, but rather hopes to strengthen the value of the supply chain, empower customers with superior quality price ratio, and complete the transformation from manufacturing industry chain to brand value chain integration.

The new Chinese brand, represented by Yunsi Muxiang, Honggu Xiaoai and description, takes traditional culture as the source of inspiration, integrates modern design concepts, and revitalizes national aesthetics. Their rise not only enriches the types of products in the market, but also stimulates consumers' sense of pride and identity in the local culture, proving that in the context of globalization, deep excavation of cultural heritage is still an important magic weapon for brand differentiated competition.

Yunxi Sahua, Centennial Jinhui, Xiangyun Yarn and other intangible cultural heritage brands, by virtue of the combination of unique intangible cultural heritage skills and modern design, quickly emerged in the market, not only realizing the commercial transformation of intangible cultural heritage products, but also making more people pay attention to and participate in the protection and inheritance of intangible cultural heritage, showing the fashion industry's cultural responsibility.

It is worth mentioning that Guangdong Fashion Week is becoming an important stage for fashion brands and personal IP creation. Brands such as Cocozone, Shirt Lao Luo, Ouding, Yunsimuxiang, Xilin, Xiaoniang, and Huayun Tangyuan have all gained business growth on the Internet by relying on live broadcast and short videos. However, as e-commerce retail enters the inner volume period, consumers become more calm, and brands need more good content with sincerity and novelty to attract new users to pay for their own recognized aesthetic and aesthetic styles. As an important way for brands and consumers to interact and lead the fashion trend, the show release has become the "content pool" of more and more clothing brands. Strong design skills and aesthetic foundation, constantly refined and sublimated brand DNA and symbolic elements, all of which make it easier for brands to obtain self generated fan communication on social platforms. Preheating before the show, live broadcast of the show and post show second creation will also continue to provide rich materials for the brand, so as to realize the transformation from content to flow and then to sales volume.

If Fashion Week is a three-dimensional urban promotional film, how to add urban landmarks or local culture as the background of Fashion Week in this promotional film, and make these elements interweave with fashion elements, is an area that can make a big contribution. The current Guangdong Fashion Week, based on clothing, actively explored "fashion+", through a series of "new, strange and special" scene experience activities, expanded the links to automobile, electrical appliances, jewelry, food and other industries, and gave full play to the advantages of the linkage between fashion exhibitions and core business circles to further stimulate consumption potential and market demand. When night fell, those still brightly lit store flash activities interpreted the city spirit of "never closing" in another way. It is precisely under the support of this spirit that Guangdong fashion industry continues to push through the old and bring forth new ideas, glow with vitality, and write a soul stirring inspirational poem.

　　 Value leading, drawing a new picture of fashion industry

In today's ever-changing era, the fashion industry is crossing the traditional border with unprecedented speed and breadth, deeply integrating with culture, science and technology, education and other fields, and jointly drawing a colorful new picture of the fashion industry. From the inheritance and innovation of intangible cultural heritage to the cultivation and encouragement of design talents; From the transformation and upgrading of industrial clusters to the precise grasp of global trends; From mutual cooperation among regions to future oriented green intelligent exploration, each step demonstrates the unique role and infinite potential of fashion industry in promoting social progress and cultural exchanges.

As the soul of the textile and clothing industry, culture not only shapes its aesthetics, experience, emotion and brand value, but also is the key to enhance the voice of fashion. The fifth joint press conference of Guangdong textile and clothing intangible cultural heritage promotion ambassadors, exclusively supported by the "fashion source creation platform" of Guangzhou International Light Textile City, commended ten intangible cultural heritage promotion ambassadors, including Guan Shumin, who led designers and enterprises to integrate traditional handicrafts into modern design, so that the millennium culture can reach the public in the form of contemporary aesthetics, showing the depth and charm of Chinese culture.

At the carnival series activities of Guangdong fashion designers, including the supply chain salon of the road book journey, the round table dialogue of the "Light Year Plan", the matching meeting of fashion managers, the official closed door sharing meeting of Little Red Book, and other links, the new style and depth of Guangdong's design power were demonstrated in a new form and content, with a new look, new power The new model helps Guangdong and even China's original design create a new fashion situation.

As the exhibition and promotion platform for the industries and products of Guangdong textile and garment foreign trade transformation and upgrading base, Guangdong Fashion Week has always paid close attention to the development of the provincial textile and garment foreign trade transformation and upgrading base. This year, Shaxi, Dalang, Qingyuan and other foreign trade bases and high-quality products of industrial clusters were unveiled, demonstrating their latest achievements in technological innovation, design research and development and brand building. Shaxi Clothing showed the new style of "China's Famous Leisure Clothing Town" with a different press conference, while Dayang Woolen Weaving gathered knitting strength to show the new fashion of "World Woolen Weaving Capital". Through Fashion Week, these regions are transforming from traditional production and manufacturing centers to modern fashion industry clusters integrating R&D, design and marketing, providing global consumers with more diversified and high-quality fashion products.

In addition, POP trend release, Kashgar textile and clothing industry promotion activities, young entrepreneurs salon, green fashion smart innovation future forum, smart factory special training camp, Guangdong Fashion Week for expert committee of Guangdong Fashion Association, famous economist Ren Zeping, at the European global strategy release conference, opened a series of theme activities such as "The Road to the Sea for Chinese Brands", It adds more highlights and highlights to Guangdong Fashion Week, and also highlights the deep innovation and efficient optimization of fashion week in promoting cultural inheritance, talent training, industrial upgrading, regional cooperation and sustainable development.

　　 The volume of voice soared, and the interpretation of social media caused heated discussion

Pursuing dreams, full of passion, daring to innovate, and constantly making breakthroughs, Guangdong Fashion Week has been expanding the connotation and extension of fashion for more than 20 years, not only attracting many well-known brands and designers at home and abroad, but also attracting fashion lovers and media attention from around the world.

More than 200 mainstream media participated in the report of the Fashion Week, spreading and interpreting the fashion trend, cultural significance and commercial value behind the Fashion Week from different perspectives. People's Daily, China Daily, Guangzhou Daily and other authoritative media have published articles in succession; Central, provincial, municipal, district and other television stations at all levels track the whole process and feature reports; Online media such as www.chinanews.com, www.global.com and www.china.com send articles intensively; AIRS DE PARIS, Ta Kung Pao, Wen Wei Po and other media reprinted and quoted.

As an innovative attempt, Guangdong Fashion Week set up a "fashion selection officer" for the first time to build an in-depth exchange field for Guangdong designers and buyers, facilitate the pairing and cooperation between high-quality products and professional buyers, and attract millions of fans, such as Zhu Zhenfei, Xingzi, Zhou Zhou, Wang Daqiqi, Wan Zichen. kyra, Yu Qing Chloe, Chen Xiwen, Pan Lu, Yumi, etc Fashion bloggers who sell tens of millions of fashion products every month will participate in the event, give full play to their appeal of tens of millions of fashion products, help Guangdong clothing accelerate its integration into new marketing fields, and help realize new business growth.

On the social media platform, related topics such as video number, Tiao Yin, Xiaohongshu, Weibo, etc., # Guangdong Fashion Week #, have also triggered heated discussion and sharing among netizens, and the volume of social networks continues to rise. In particular, the active participation of many online trendsetters, who shared their own clothing experience and on-site experience on social media, and interacted with fans, further expanded the influence and coverage of the event, making this fashion feast truly come into the public view.

Every parting is for a better reunion. This Guangdong Fashion Week has successfully concluded, but it will continue to lead us to explore more unknown possibilities with its infinite charm and inclusiveness, and people will never stop discussing and following Guangdong Fashion Week.

　　 2024 Guangdong Fashion Week - Autumn Honors List

The 24th Guangdong Top Ten Fashion Designers

Liu Xiaobo, Silver Lin, Peng Lingning, Xi Lin, Li Daijun, Xiong Xuanxuan, Dai Bolin, Fu Ping, Yu Fang, Li Ziye, Zhang Tian

Fashion Industry Promotion Award

Guangzhou Panyu Textile and Garment Industry Chain Work Special Class

　　 Special Contribution Award

Bienlefen

　　 Special Support Award

Guangzhou Panyu Information Technology Investment Development Co., Ltd. Sihaicheng

　　 Top 10 Professional Models of Guangdong Fashion Week

Special sponsor of trendy drinks: Jianlibao

Top 10 professional models: Wei Qingxun, Yang Yang, Jiang Chao, Yang Shuo, Liang Hecong, Lin Xichen, Qiang Tiantian, Ma Lujie, Re Yisai, Zhang Zishan

　　 Award for Promoting the Development of Clothing Industry in Foreign Trade Base

People's Government of Shaxi Town, Zhongshan City

Dongguan Dalang E-commerce Association

　　 Intangible Cultural Heritage Fashion Promotion Award

Guangzhou International Textile City

　 The 5th Guangdong Textile and Clothing Intangible Cultural Heritage Promotion Ambassador

Xiong Xuanxuan, Liu Chunzhi, Xi Lin, Lin Junyi, Tang Shifang, Nan Qiu, Yan Fangni, Shopkeeper Wang, Ding Wei, Guan Shumin

　　 Guangdong Fashion Week × 4K Ultra HD Fashion Grand Ceremony Fashion Brand Award

Fashion Design Brand Award: COCO ZONE, Nordic Moment, DMDT, Red Drum Little Love 　　

Original Designer Brand Award: LIMN Description, T PARK

High fashion brand awards: SEE ALSO, NOROOTS

New Pioneer Brand: Argue CulturE

Outstanding Scientific and Technological Innovation Award: Ouding | First Class Elastic Shirt

High end shirt craftsmanship award: Lao Luo

High quality dress brand award: Boyi Clothing

High quality supply chain brand award: Juyitang

Xiangyunsha Shouyi Innovation Award: Yunxi Shahua

Intangible Cultural Heritage National Style Original Design Brand Award: Celine D

Brand Award for Craftsmanship Inheritance: Centennial Jinhui

Guochao Pioneer Award: Yun Simu Xiang

Classic Fashion Brand Award: Li Gongmin

International Promotion Award for Intangible Cultural Heritage: Julong Textile

　　 Specify Partner

Official partner: POP Set up Qingyuan Fashion New Product Smart Clothing Market

Designated testing agency: Guangfang Testing

Designated logistics cooperation supplier: JD Logistics

Designated partner: TikTok Shop

Designated intelligent landing service provider: Xiaota Technology

Designated beauty brand: Yihe Biology

Intelligent retail commodity digital intelligent solution service provider: Hengkang Technology

Designated art partner: Muwei Cosmos Art Center

Designated group service partner: Lexiao Clothing

Designated child model organization: eye-catching, happy children's walk

Designated child model director team: Ruka Fashion

Designated new media organization: Yanjia Media

Designated visual service agency: Banzhiyuan Brand Operation Company

Designated lining brand: Shenghong lining

Leader of Pioneer Trend: Wang Zefan

Specially invited experience officer: Li Renzhen

China South Korea Fashion Performance Promotion Award: Li Guzhen, Han Yinyue