Drug Store Is Cold, Mother And Baby Store Health Care Field Suddenly Rises

The decline of traditional industries seems to have become the norm. Recently, the pharmacy industry has frequently seen "Wangpu" transfer, which has aroused widespread concern in the industry. According to the news, with the continuous rise of operating costs, the continuous compression of profit space, the significant reduction of passenger flow and the increasingly stringent regulatory policies, the pharmacy industry is facing considerable challenges, and seems to be ushering in a "wave of closure".

This trend has undoubtedly brought a heavy blow to the pharmacy industry. In the past, pharmacies, as the main place for residents to solve health problems, played an indispensable role. However, with the intensification of market competition and the diversification of consumer demand, the traditional model of pharmacies is gradually showing signs of fatigue. In addition, the convenience of online drug purchase continues to improve, further squeezing the living space of physical pharmacies.

However, while the pharmacy industry is in trouble, mother and baby stores have sprung up in the field of health care. In recent years, the mother and baby store is no longer limited to the sales of traditional milk powder, diapers and other commodities, but gradually transformed to diversified services such as health care, nutrition supplement and so on. This change not only meets the growing demand of the new generation of Baoma for baby health, but also opens up a new growth point for the mother and baby store.

Health care in mother and baby stores is not a temporary phenomenon, but an inevitable result of market demand. With the improvement of maternal and infant family consumption ability and health awareness, the maternal and infant nutrition market is showing a booming trend. According to relevant research data, the market scale of maternal and infant nutrition products in China is continuously expanding, which is expected to exceed 100 billion yuan by 2024. This emerging market has provided a solid support for the transformation of mother and child stores into health care stores.

At the same time, the new generation of Baoma has been paying more attention to the physical health of their baby. They are willing to invest in the health of their baby, not only focusing on the daily diet and nutrition supplement of the baby, but also focusing on the height, physical improvement and disease prevention of the baby. This change in consumption trend makes mother and baby stores more targeted in selling health care products and providing health care services.

In order to cope with the challenge of intensifying competition within the industry, the pace of transformation and upgrading of mother and baby stores has been accelerated. Under the slogan of "eliminating without transformation", many mother and baby stores have established certain advantages in the field of health care. Through professional training and knowledge accumulation, these mother and baby shopkeepers and clerks gradually upgrade from traditional product sellers to health management experts, and can provide consumers with more professional and personalized services.

In terms of product selection, the recuperating mother and baby store pays more attention to the quality and effect of products. By selecting high-quality and effective nutrition products, these stores can meet most of the anxiety and needs of Baoma. In addition, the recuperating mother and baby store also creates a professional and reliable consumption scene by optimizing the store style, adding health consultation areas, inviting doctors to sit in for consultations, etc., to further improve consumers' shopping experience.