Top 10 Designers In China'S Leather Industry In 2024

　　 On September 28, 2024, a high-profile event in the leather industry - the 2024 recommendation activity for China's leather industry design masters, outstanding designers and top ten designers ended successfully in Haining, Zhejiang Province. China Leather Association was entrusted by the Consumer Goods Industry Department of the Ministry of Industry and Information Technology of the People's Republic of China to carry out the design improvement work of the leather industry. The event was organized by Haining China Leather City Co., Ltd. and co organized by Haining Leather Industry Association. This recommendation activity is like a bright star, illuminating the innovation and design road of the leather industry, and injecting new vitality into the transformation of the traditional industry into the fashion industry.

　　 After careful review and research by the expert group organized by the China Leather Association, 10 of the top ten designers in China's leather industry were finally recommended to the society, including 3 leather clothing designers, 4 footwear designers, and 3 luggage and leather goods designers; At the same time, three outstanding designers were launched. These designers come from different regions and units. Their works cover leather and fur clothing, shoes, bags and leather goods and other fields, showing rich creativity, exquisite craftsmanship and outstanding design talent, as well as good market performance and personal social influence.

　　 Li Yuzhong, Vice President of China Light Industry Federation and President of China Leather Association, Wang Shuangqing, First level Inspector of China Finance, Trade, Light Textile and Tobacco Trade Union, Xie Li'an, former Second level Inspector of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, Zhang Ruqiang, Vice Mayor of Haining, and other leaders and experts from the expert group who participated in this promotion activity, as well as outstanding designers, news media More than 300 people, including leaders of relevant enterprises in the leather industry, attended the recommendation ceremony and witnessed this glorious moment together.

　　 There was also a performance of designers' physical works at the celebration site, with warm atmosphere and continuous applause. The recommended outstanding designers and top ten designers came onto the stage in turn, their faces brimming with pride and joy. They said that this recommendation activity provides them with a rare opportunity to promote, so that they can show their design ability and personal influence, and at the same time, they can learn and communicate with more peers, while also encouraging them to really play a leading role in the future design road and continue to innovate, To make greater contributions to the early realization of the dream of becoming a powerful country in China's leather industry.

　　 The leather industry is not only a traditional manufacturing industry, but also a fashion industry, and it is also an industry that promotes people's better life. As an industry with a long history, the leather industry has always been famous for its exquisite workmanship and high-quality products. However, in today's era of rapid development, consumers' demands for leather products are no longer limited to practicality and durability, but pay more attention to the sense of design, fashion and cultural connotation of products. In order to meet the deep needs of consumers, promote the innovation and development of high added value in the leather industry, build a high-quality professional designer team in the industry, and improve the comprehensive competitiveness of China's leather industry, this Top Ten Designer Recommendation came into being.

　　 China Leather Association hopes that through the successful holding of the Top Ten Designers Recommendation Activity in the leather industry, it will not only provide a platform for designers in the leather industry to show themselves, but also stimulate their creative enthusiasm and innovation spirit. We hope to find, recommend and shape a group of design pilots with leading design ability and excellent ideological quality in China's leather industry, so as to arouse more enterprises' attention to original design, promote the rapid improvement of fashion design level in the industry, and ultimately drive the added value and international competitiveness of national brands.

Outstanding designers and top ten designers in China's leather industry in 2024 (in no particular order)

　　 Introduction to Top Ten Designers

　　 Lu Xinyu, founder of Zhejiang Shanggu Trumpchi Fashion Design Co., Ltd., graduated from Tianjin University of Technology with a bachelor's degree and Nanjing University with an MBA. Vice Chairman of Designer Working Committee of China Leather Association, Vice Chairman of Haining Garment Association. Won the champion of the first season of the 2020 China Fashion Design Competition, Zhejiang Top Ten Fashion Designers, etc. Haining Municipal Government awarded "the most beautiful and new Haining people".

　　 Lu Chun, brand director and founder of Shanghai Oujiya Trading Co., Ltd. The design concept focuses on fashion and individuality. Over the past 20 years, he has participated in the creation of several independent designer brands. The research direction is the application of cutting-edge production technology in fashion sports shoes, three-dimensional aesthetics in fashion design, etc. Won the gold medal in the "Leather Logo Cup" and "Mazu Cup" footwear design contest.

　　 Jiang Xi is the founder and design director of Guangzhou Xishang Brand Planning Co., Ltd. Graduated from the Beijing Institute of Fashion and the Italian Marangoni Institute of Fashion. Once served as design directors of Kaiser, Jinlilai, etc. Won the "Gold Award of CCCLA International Footwear Design Competition", the "Industrial Design Promotion Award" of Guangdong Industrial Design Week, and the "Outstanding Young Designer" Award of Beijing International Fashion Week.

　　 Zhou Ruyue, general manager and personal designer brand of Zhejiang Ruyue Fashion Design Co., Ltd. Vice President of Haining Designers Federation, Vice President of Haining Fashion Industry Intellectual Property Alliance, External Graduate Tutor of Donghua University, and Deputy Director of Industry Chain Committee of China National Garment Association.

　　 Yan Fei, Design Director of Haining Yiyu Original Garment Design Co., Ltd., Executive Vice President of Chaochuang Branch of Haining Leather Industry Association, once served as the design and development director of Beijing Zhuangzi Industry and Trade, Beijing Qiushidi Clothing, Beijing Helansi Clothing, etc. It was honored as one of the top ten fashion designers in Zhejiang Province.

　　 Jiang Wuhu, Design and R&D Director of Zhejiang Aokang Shoes Co., Ltd., Grade II technician, Zhejiang craftsman, Zhejiang quality craftsman, etc., has 6 invention patents, more than 100 utility model patents, and more than 10 industrialized functional products. He has won the Development and Innovation Figure Award of the Leather Shoe Industry, and the Outstanding Designer of Wenzhou Industrial Design.

　　 Cao Zhonghua, General Manager, Founder and Design Director of Guangzhou Lupu Information Technology Co., Ltd. National Class A Footwear Designer, referee of National Footwear Designer Competition, and senior training teacher of National Leather and Footwear Productivity Promotion Center. Won the honor of "Guangdong, Hong Kong and Macao Fashion and Culture Promotion Pioneer Designer".

　　 Sheng Rui, founder and chief designer of designer brand RAY SHENG. He graduated from London University of the Arts with a master's degree. Editor in chief of the national planning textbook "Classic Shoes - Interpretation of Classic Modern Fashion Shoes" and drafter of several standards. She has served as a judge of many leather industry competitions.

　　 Cheng Cheng, CEO and Chief Creative Director of VIELINE, national first-class leather designer. Graduated from Guangzhou Academy of Fine Arts, majoring in fashion art design. Once served as the design director of Wanlima, Shengji, Biege and other brands. Won the honorary titles of Top Ten Designer of Guangdong Province, "National Light Industry Technical Expert", etc.

　　 Li Li, who graduated from the Oil Painting Department of Lu Xun Academy of Fine Arts, is a national first-class leather designer. He founded the designer brand "Muzili Workshop". He is the director of designers. He has participated in the formulation of national and provincial teaching topics and the National Art Fund project. He is a member of the Teaching Steering Committee for Art and Design in Vocational Colleges of the Ministry of Education.