Local Association: When The Upgrading Of Traditional Commerce And Trade In Jinan, Shandong, To Seek New Quality

Since this year, Jinan Tianqiao District Committee has put forward the "24165" work system, in which accelerating the transformation of commerce and trade has been listed as one of the six key tasks. Jinan Luokou Clothing City is a successful case of Tianqiao District in promoting the transformation of commerce and trade.

Founded in October 1989, Jinan Luokou Garment City has been seizing opportunities and forging ahead for more than 30 years. At present, it has grown into a key engine to drive the development of the clothing industry in its jurisdiction. In recent years, Luokou Garment City has unswervingly promoted the strategy of "characteristic regional adjustment", "brand construction" and "fashion business circle", interpreted fashion and led fashion, becoming an important circulation window for the economic development of the whole Jinan City and even Shandong Province. In order to give full play to the leading role of the clothing industry, Luokou Clothing City has implemented a series of precise measures to constantly stimulate its internal potential and gradually transformed and upgraded into a comprehensive industrial base integrating fashion design, intelligent manufacturing and brand incubation.

　　 Fashion New Highland 2024 Jinan Fashion Week Shines

Seize the development opportunity of the economic ecosystem "along the Yellow River", dig deep into the fertile land of fashion, and explore new quality leadership... The newly blooming 2024 Jinan Fashion Week has been committed to building Jinan Luokou Fashion City into a superposition of fashion culture, promotion of cultural creativity Scientific and technological innovation gathering, sustainable development oriented new fashion highland pushed to the climax.

As the sponsor, Shandong Textile and Clothing Industry Association, closely following the national strategy, industry demand and policy guidance of Shandong Province, successfully achieved the expected goal of holding the Fashion Week under the framework of the integrated development of culture, tourism and fashion industries.

The relevant person in charge of Shandong Textile and Clothing Industry Association said that the successful holding of this Fashion Week fully reflects the important role of Shandong textile and clothing industry in adapting to the development trend of global fashion industry, promotes "Chinese fashion" to the international stage, and demonstrates the strong creativity and innovation ability of local brands. In addition, Jinan Fashion Week is not only a grand event of fashion industry, but also a model of deep integration of culture and tourism. The sponsor has planned a series of clocking activities combining Jinan's cultural tourism resources, which better demonstrates the unique cultural heritage and modern fashion of Jinan.

Liu Xueqian, Deputy Secretary of the Party Committee of Jinan Huayu Group and General Manager of Luokou Garment City, said, "Looking back on the past five days of fashion trip, we have learned a lot. Fashion is not only an external decoration, but also an attitude to life and cultural expression. Through this fashion week, we have conveyed the strong resonance of cultural connotation and emotion, and added new fashion annotations to Jinan, an ancient and dynamic city. "

It can be said that the innovative practice of Jinan Fashion Week 2024 organically combines the Yellow River culture with fashion elements, fully demonstrates the profound connotation of the Yellow River culture and the infinite vitality of the fashion industry, and leads Qilu's fashion culture industry to interact with the urban renewal and development.

　　 Seeking "Quality" from "New" and Multi category to Derive New Business Form

Opening the industrial development map of Luokou Garment City, we can not only see the tenacity of old trees sprouting new branches, but also see the rising trend of brand leading prosperity.

As we all know, Luokou Garment City is located at the core of the north-south axis of Jinan City, shouldering the important tasks of building a regional economic center, improving the business environment, transforming and upgrading the traditional trade circulation industry, and shouldering the heavy task of high-quality integrated development. In accordance with the spirit of the work report of the Jinan Municipal Government "accelerating the transformation and upgrading of traditional commercial and trade markets such as Luokou Garment City", Luokou Garment City has completed the transformation task of "modern professional characteristic comprehensive market", added new impetus to the transformation and upgrading of traditional professional markets, promoted the sustainable and high-quality development of Luokou Garment City, and at the same time, "double upgrading, double transformation" Our strategy has been effectively implemented.

It is worth mentioning that the grand opening of "Luoxianghui" in the first half of this year injected new vitality into this clothing wholesale market bearing the exclusive memory of Jinan people. "The Luoxianghui project took half a year from project establishment to investment attraction, from design to opening, which was an exploration of the transformation and upgrading of the traditional market. Among them, new business forms such as gold jewelry, reputable specialty food, fashionable home accessories, children's entertainment and immersion have been settled in succession, driving the nightlife economy of the business circle, enriching the nightlife of citizens, and filling the popularity gap of the northern business circle in Jinan at night." Liu Xueqian said.

　　 Help brand IP activate fashion consumption power

This year, Shandong Province implemented the "Shandong Consumption Promotion Year" to create the brand of "Good Shandong Business World". Starting from better meeting the people's needs for a better life, it actively fostered new consumption and vigorously developed new consumption growth points such as digital consumption, green consumption and healthy consumption.

In accordance with the guiding spirit of the municipal party committee and the municipal government to "speed up the transformation and upgrading of traditional commercial circulation enterprises", Luokou Garment City, under the guidance of the district party committee and the district government to "guide Luokou Garment Market to expand its business scope and improve the quality and scale development level", firmly grasped the new consumption concept and resolutely implemented the transformation and upgrading.

The reporter learned from the Tianqiao District that during the National Day holiday, Jinan Luokou Clothing City held the "Great Qilu · 2024 Shandong Textile Clothing Fashion Life Consumption Festival and Luokou Clothing City Fashion Life Shopping Festival", about 600000 people visited, participated in more than 60000 lottery activities, and the total value of prizes was more than 300000 yuan. The combination of Fashion Week and National Day Golden Week will create an immersive and beautiful experience of shopping, entertainment and culture for consumers through a variety of preferential promotions and fashion consumption experiences.

Next, Jinan, Shandong Province, copied and promoted the fashion consumption model, and carried out a series of market main activities around household appliances, markets, department stores, cars and other key areas, further conforming to the trend of consumption upgrading, stimulating the potential of service consumption, and accelerating the development of traditional business industry.

(Source: Shandong Textile and Clothing Industry Association)