The New Path Of Brand Marketing Of Maternal And Infant Nutrition Products Embraces The New Era Of Online Marketing

In the maternal and infant nutrition market, the scarcity of national brands and the phenomenon of "regional siege" exist for a long time, which restricts the market expansion and brand influence of products. However, with the rise of a new generation of consumer groups, as well as the vigorous development of social media and digital marketing, the brand of maternal and infant nutrition products is ushering in a new development opportunity. How to improve brand popularity through innovative brand marketing has become the key for the brand of maternal and infant nutrition to enter the national market.

In the face of the change in demand of new consumer groups, the brand of mother and infant nutrition products needs to abandon the passive waiting mode of traditional advertising and take an active online marketing strategy instead. In this process, talent sharing has become an important means to build brand trust and emotional resonance. Big data analysis shows that the mid waist talents account for a significant share in the sales of maternal and infant products, and their real and emotional sharing can reach the target user groups in depth, forming an effective emotional connection. When selecting talents for cooperation, brands need to accurately match their core values and target user characteristics, pass on brand values and build brand trust through the professional background or friendly image of talents.

Co creation of users is another important way for the brand of maternal and infant nutrition products to establish deep ties with consumers. In the era of "users are king", the relationship between brands and consumers has changed from a simple business relationship to a partnership. Through user co creation activities, such as "new product experience officer", the brand can invite consumers to participate in the whole process of product testing, feedback and promotion, so that consumers can become partners and communicators of the brand. This form of human communication and UGC (user generated content) not only reduces the marketing cost, but also enhances the authenticity and credibility of the brand, achieving a win-win situation of reputation and sales.

Brand live broadcast is another innovative way for mother and infant nutrition brands and consumers to establish a bridge of professionalism and trust. In the era of information explosion, consumers are eager for transparent and sincere information, and live broadcast just meets this demand. By inviting parenting experts, nutritionists and other professionals to share knowledge and answer questions in the live broadcast room, the brand not only demonstrates the professionalism of the brand, but also provides consumers with authoritative and practical parenting guidance. This knowledge-based live broadcast mode not only enhances the authoritative image of the brand, but also improves the trust and stickiness of consumers and promotes the growth of sales through the combination of knowledge sharing and product recommendation. For enterprises and consumers, the city is happy to see its success.