Promote The Green Transformation Of The Textile And Clothing Industry

As a bridge between consumers and brands, retail stores play a vital role. It is not only a simple commodity trading place, but also an important window for brand image transmission and consumer experience. Here, consumers can not only directly contact, feel and purchase the brand products, but also deeply experience the brand culture and values. This interaction not only deepened consumers' awareness and loyalty to the brand, but also provided valuable market feedback for the brand, helping them better understand consumers' needs and preferences, and then optimize products and services.

In the textile and clothing industry, the scale of sustainable related clothing market will reach 3.3 billion US dollars in 2023, which shows the rapid development momentum of this market. With the increasing awareness of global consumers on environmental protection, social responsibility and sustainable development, it is expected that the sustainable clothing market will grow steadily at a compound annual growth rate (CAGR) of 9.5% from 2024 to 2032. Among the revenue sources of the sustainable clothing market, the contribution of different distribution channels is different, and 57.7% of the market revenue comes from offline channels. This data fully shows that despite the rapid development of e-commerce and online shopping, offline stores still occupy a dominant position in the sustainable clothing market.

This growth not only indicates that consumers' demand for sustainable products continues to rise, but also reflects that brands and enterprises' efforts in environmental responsibility and social value have been recognized by the market. Offline stores have other irreplaceable advantages. For example, they can create a unique shopping environment through visual display, sensory experience and brand story telling, so as to further enhance the brand's sense of value. Retailers can integrate the concept of sustainable development of the brand into every shopping link through the design, layout and interactive experience of the store, and enhance consumers' sense of participation and identity. This deep brand experience is difficult to replicate in online shopping. Therefore, despite the increasing convenience of online channels, offline stores are still an important part of the sustainable clothing market.

The Social Responsibility Office of China Textile Association is located in 30 · 60 Carbon Neutralization Acceleration Plan It is found in the promotion research of, as the direct operation place of retail brands and the main window of consumer contact, stores will become a perspective prism of brand enterprises' carbon emissions. Through the daily operation of stores, the carbon emissions of retail brands can be clearly displayed, including the energy use, logistics distribution, commodity display and consumer behavior patterns of stores. Retail stores are not only places to sell products, but also a key component of the brand's carbon footprint, reflecting the brand's practical efforts in sustainable development and carbon emission reduction. In general, as an important observation point of retail brand carbon emissions, stores cover multiple dimensions from energy use, logistics and distribution, architectural design to consumer behavior. Therefore, The store is not only a place for retail brands to display goods and services, but also a key carrier to measure the brand's commitment to sustainable development Through the optimization of store operation, brands can reduce their carbon emissions, improve their environmental image, and provide consumers with a greener and healthier shopping environment.

In recent years, with the increasing global attention to environmental protection and sustainable development, many enterprises at home and abroad have begun to promote and build "green stores" or "zero carbon stores". These stores not only represent the commitment of enterprises in sustainable development, but also gradually become an important part of brand image construction. By integrating the sustainable concept and practical action of the brand into the design and operation of the store, the enterprise transmits the information of environmental protection and sustainable development to consumers, making the store not only a place for commodity sales, but also an interactive platform for brand and consumer to communicate the green concept.

The rise of zero carbon or carbon neutral stores reflects the increasingly obvious trend of global brands in sustainable development. Many well-known brands have begun to invest heavily in green infrastructure, using their global store network to demonstrate their commitment to environmental protection. For example, some multinational retail brands have built "zero carbon stores" in many countries and regions, and passed the concept of sustainable development to consumers through interactive experience, digital screens and promotional activities in stores. In these stores, consumers can not only buy environmental protection products, but also learn about the brand's efforts in environmental protection, sustainable production chain and social responsibility.

Therefore, in May 2024 Social Responsibility Office of China Textile Industry Federation China Textile Information Center took the lead in launching Technical Specification for Evaluation of Carbon neutral Stores in Textile and Clothing Industry Standard drafting work, joint Anta Sports, Bosiden, Sima Clothing, Decathlon China, H&M China The first batch of standard working groups composed of brands, such as, will hold a standard drafting kick-off meeting in Shanghai on October 14, 2024 after four months of preparation.

The Social Responsibility Office of China Textile Federation invited 18 representatives from brand retail and sustainable consumption think tanks to hold a live meeting at Anta Sports 0 Carbon Mission Store. The participants were from Anta Sports, Bosiden, Sima Garments, Decathlon China, H&M China, Anlifang Underwear, Mark Huafei, Taipingbird Garments, Adidas China, Economic Guide for Sustainable Development, Yangtze River Delta ESG and Zero Carbon Research Institute, BVI certification, sustainable digital technology, business ecology, smart net zero . The participants first carefully visited and understood the creation and operation of the zero carbon mission store under the leadership of the store manager of Anta zero carbon mission store, and then focused on Standard framework content and 9 key issues Carry out discussions and exchange opinions and suggestions.

Store manager of Anta 0 Carbon Mission Store introduces store display and product characteristics

Hu Kehua, Deputy Director of the Social Responsibility Office of China Textile Federation, introduced the background and preparation progress of standard formulation

Hu Xuerui, assistant researcher of China Textile Information Center, introduces the content of carbon neutral store standard framework

Sun Lirong, LCA Research Director of China Textile Information Center, organized a discussion on 9 key issues of carbon neutral store standards

Sun Zhen, former first level inspector of the Department of Climate Change of the Ministry of Ecology and Environment, gave feedback

Yu Zhihong, President and Editor in Chief of the Economic Guide to Sustainable Development, gives comments and suggestions

Group photo of carbon neutral store standard kick-off meeting

In order to better develop carbon neutral store standards, the Social Responsibility Office of China Textile Federation Shanghai Fashion Week Organizing Committee On the eve of the standard kick-off meeting (October 13, 2024) SDG Talk green store: the gateway to sustainable development and consumption The forum is used to warm up and guide discussion in the public scope for the standard kick-off meeting.

Sun Zhen, former first level inspector of the Department of Climate Change of the Ministry of Ecology and Environment

The meeting specially invited Sun Zhen, the former first level inspector of the Department of Climate Change Response of the Ministry of Ecology and Environment, to make an opening speech for the forum. Director Sun pointed out that the challenge of global climate change is becoming increasingly urgent, and promoting green consumption and sustainable development has become a global consensus. Green consumption is not only about environmental protection, but also the power source of economic growth, the catalyst of social progress, and the important pillar of ecological civilization construction. The theme of the forum is "green stores", which deeply meets the needs of the current era. Especially in the fashion and retail industry, the emergence of green stores not only reflects the inevitable trend of enterprise transformation, but also indicates the arrival of a green future.

Hu Kehua, Deputy Director of Social Responsibility Office of China Textile Federation

Introduce the basic situation of carbon neutral store standards

Hu Kehua, Deputy Director of the Social Responsibility Office of China Textile Federation, opened the theme sharing of green stores, and then acted as a representative of the active participants in the Chinese market in the field of sustainable consumption, Anta Sports, Bosiden, Sima Clothing, Decathlon China They shared the best practice cases of their brands in sustainable consumption

Chen Zhongwei, Deputy Director of ESG Department of Anta Sports

Introduce Anta 0 carbon mission store and the realization of green consumption path

Chen Hao, Office Director of Bosiden Board of Directors and Director of Capital Market

Introduce the consumption oriented Bosideng ESG governance and sustainable fashion community plan

Tan Zhifen, Retail Operation Director of Sima Clothing

Introduce the main low carbon forest activities of digital smart stores

Xia Yanhong, Head of Decathlon China's Sustainable Retailing and Stakeholders

Introduce Decathlon China's experience in exploring consumer interaction and sustainable value consensus

Fu Chong, founder of Yangtze River Delta ESG and Zero Carbon Research Institute

Sun Haiyan, founder of business ecology

Yu Zhihong, President and Editor in Chief of the Economic Guide to Sustainable Development

Xu Jingyun, Innovation Director of Jinba Men's Wear

After the case sharing session, three senior experts invited by the forum with nearly 20 years of observation, promotion and practical experience in the field of sustainable consumption commented on the cases of the first four brand representatives, and agreed that Chinese local brands are embracing sustainable development with an unprecedented positive attitude, At the same time, it also reviewed and summarized the doubts and problems in the field of sustainable innovation practice and sustainable consumption, and further confirmed and supported the role of stores as a bridge between responsible production and consumption.

With the increasing awareness of environmental protection and the gradual implementation of the goal of global carbon neutrality, the textile and clothing industry will inevitably increase its investment in zero carbon and low-carbon fields in the future. However, to achieve this goal, the industry needs to establish a more systematic and standardized carbon neutral evaluation system and develop a unified certification standard and monitoring mechanism, which will help ensure that the actual actions of enterprises in carbon neutrality have credibility, and also provide consumers with more transparent and reliable environmental protection options.

Looking into the future, with the continuous development of green economy and the increasing emphasis on carbon emission management, the textile and clothing industry is expected to usher in more carbon neutral stores. However, this process requires the joint efforts of the whole industry, including technological innovation, improvement of management processes and improvement of relevant standards.

We look forward to more stakeholders, especially we as each individual consumer, to provide your opinions and suggestions on the role of stores in sustainable consumption, work together to promote the green transformation of the textile and clothing industry, and contribute to achieving the goal of carbon neutrality and building a better future!

(Source: sustainable innovation pioneer)