The Second Phase Of Tmall'S Double 11 Officially Launched, And The Hot Selling List Of Mother And Baby Parent-Child Brands Took The Lead

As an important part of the annual e-commerce feast, this year's Tmall Double 11 not only attracted the attention of many consumers, but also stimulated the enthusiastic participation of major brands. During the "Double 11" pre emptive shopping activity (the first wave of promotion, from 0:00 on October 21 to 24:00 on October 24), the hot list of mother baby parent-child brands has been released, which has become an important window for us to observe market trends and brand competition.

According to the official hot sale list of Tmall, Babycare, Barabara and NIKEKIDS have successfully entered the top three with their outstanding market performance. These three brands represent the fields of mother and child products, children's wear and children's shoes, and sportswear. Their excellent product quality and brand influence were widely recognized by consumers during the Double 11. Babycare, as a pioneer brand of mother and baby products, has always won the favor of many Baomamas with its high-quality and humanized design; Balabala, with its fashionable children's clothing design, has become a necessary choice in children's wardrobe; NIKEKIDS, by virtue of its professional design of children's sportswear, meets the children's dual needs for sports and fashion.

Among the popular mother and baby categories, durable goods such as children's clothing and shoes, travel and sleep occupy an important position. Children's wear and children's shoes have become the choice of parents to buy clothes for their children because of their rich styles and diverse choices. The travel sleep category, with its convenience and practicality, meets parents' needs for children's daily travel. In addition, infant milk powder, diapers and other just in need consumables also continue to maintain strong market demand. The popularity of these categories not only reflects consumers' attention to the quality and safety of maternal and infant products, but also reflects parents' deep concern for the healthy growth of their children.

It is worth mentioning that intelligent education hardware, nutrition products, maternity products and other categories also showed good market performance during the Double 11. With the progress of science and technology and the upgrading of consumer demand, intelligent education hardware, with its intelligent and personalized characteristics, has become a popular choice for parents to buy educational products for their children. Nutritional products and maternity products, with their professional health care and nutritional supplement functions, meet the consumers' pursuit of healthy life.

From the perspective of brands, there are players who focus on a certain track or a single category of intensive cultivation, such as Babycare's intensive cultivation in the field of maternal and infant products; There are also players with extensive coverage and multi category extension layout, such as Balabala and NIKEKIDS' diversified development in the field of children's wear. With their excellent product quality, professional brand image and clear market positioning, these brands have won wide recognition and love from consumers during the Double 11.