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New Concern Of Wenzhou Fashion: Strengthen Circulation And Supply Chain Construction

2024/11/1 18:49:00 0

　　 Wenzhou, as one of the five major industrial clusters of the national clothing industry, has a large industrial scale and a high market share. It has a great influence in the country and even the world, and has made remarkable achievements in industrial scale, brand building, technological innovation and other aspects. On October 28, the 2024 China (Wenzhou) Fashion Circulation and Supply Chain Summit and the annual meeting of the Supply Chain Management Professional Committee of China Textile Enterprise Association were successfully held in Wenzhou.

　　 Sun Ruizhe, President of the China Textile Industry Federation, Xia Lingmin, Secretary General, Yan Yan, Vice President and more than 120 representatives from the government, industry associations and chambers of commerce, institutions, professional markets and textile and garment enterprises gathered at the 2024 Wenzhou Fashion Circulation and Supply Chain Summit to jointly discuss the coordinated development and win-win cooperation between Wenzhou garment industry and the national textile and garment industry.

　　 Wenzhou garment industry is one of the important pillar industries in Wenzhou. After years of development, it has formed a relatively complete industrial chain and a high position in the industry. Ouhai District Government has always paid attention to and supported the development of Wenzhou's clothing industry. Zeng Ruihua, Vice Chairman of Wenzhou CPPCC and Secretary of Ouhai District Party Committee, said in his speech that Wenzhou's textile and clothing industry is rich in resources, brand enterprises gather, and design talents gather. He has accumulated rich experience in the integration and coordinated development of domestic and foreign supply chain resources The glasses industry has jointly built a Wenzhou fashion industry system with a scale of more than 100 billion yuan.

　　 Since this year, Wenzhou has taken the fashion industry as an important starting point to implement the "strong city action". It has successively released the "Three Year Action Plan for Wenzhou to Build a City of Fashion Industry in China (2024-2026)", the "High Quality Development Plan for Wenzhou's Shoe Industry", and the "High Quality Development Plan for Wenzhou's Garment Industry" to build itself into a "City of Fashion Industry in China". Facing the future, Wenzhou will thoroughly implement the spirit of the Third Plenary Session of the 20th Central Committee of the Communist Party of China, improve the circulation system, deepen the reform of the financial system, speed up the improvement of the toughness and safety level of the fashion industry chain supply chain, and contribute to the industrial strength to promote the high-quality development of Wenzhou's economy and society, sprint to the "double ten thousand" city, and build the "third pole of the province".

　　 Xia Lingmin, Secretary General of China Textile Industry Federation and President of China Textile Industry Enterprise Management Association, said in his speech that with the unremitting efforts of textile and clothing entrepreneurs, China has developed into the world's largest producer, exporter and consumer of textile and clothing, and has taken the lead in the world by virtue of its large, comprehensive, new and strong characteristics. First, the scale is large. The proportion of total fiber processing in the world and the contribution of textile and clothing exports to the growth of world textile and clothing exports exceed 50%. The second is a complete system, with the most complete industrial system from fiber production, textile, dyeing and finishing to garment manufacturing, forming a supply system of the whole industrial chain. Third, new products. Textile technology innovation has entered the coexistence stage of "following, running and leading". The productivity of high-performance fibers accounts for more than 1/3 of the world's total, the localization rate of textile machinery exceeds 75%, and the localization rate of key basic parts of high-end equipment exceeds 50%. Fourth, enterprises are strong. Only in 2023, six textile enterprises will be listed in the Fortune Global 500, four will be listed in the World Brand 500 of the world brand laboratory, and 402 will be recognized as "specialized, special and new" small giant enterprises and single champion enterprises.

　　 As a fashion product that is most close to people's life, textile and clothing has the characteristics of promoting new models, new formats and new driving forces, and is an indispensable force to cultivate and develop new quality productivity. Focusing on the construction of Wenzhou as "the capital of China's fashion industry", Xia Lingmin suggested that first, we should use our advantages to help increase the momentum and create a new pattern of industrial fission. Give full play to the advantages of industrial foundation, location, transportation, etc., and promote the development of digital technology in-depth enabling industry led by leading enterprises such as Baoxiniao, Sima, etc., highlighting the direction of personalized, fashionable, high-end, and green development; Relying on the supporting services of specialized markets such as Wenzhou Elephant City, we will drive small and medium-sized enterprises to extend their chains and gather in such subdivided fields as professional clothing and school uniforms, and accelerate the construction of a coordinated development pattern of textile and clothing fashion circulation ecology and supply chain.

　　 The second is to promote innovation and build a new system of product value. Strengthen innovative R&D, focus on design empowerment, highlight cultural heritage, actively apply new materials, new processes and new equipment, and enable high-quality development of the industry with high-level R&D and design; Accelerate to participate in new scenes, new models and new business types, promote high-quality life with efficient production and supply, and build a fashion industry base with international influence.

　　 The third is to increase the momentum with potential and develop a new stage of capacity improvement. We will continue to give play to Wenzhou businessmen's entrepreneurial spirit of being pioneering, flexible and innovative, accelerate the integration of new economic models such as intelligence, green and health, build an efficient, clean and low-carbon green cycle production system, continue to improve the quality and efficiency of development, and build a more resilient and green textile and clothing fashion supply chain around the world.

　　 Chen Longqiu, chairman of Wenzhou Garment Industry Alliance and chairman of Wenzhou Elephant City International Trade Center, introduced in his speech that, with the full support of Wenzhou Municipal Party Committee and Government and Ouhai District Party Committee and Government, Wenzhou Elephant City is based in Wenzhou, deepens its industry, and is always committed to promoting the transformation and upgrading of the local clothing industry. After 10 years of development and layout, it has continuously developed and operated the first, second Phase III, with a total volume of 500000 square meters, gathers more than 3000 small and medium-sized enterprises and brand merchants in the industrial ecology. Through chain supplement, chain extension, and chain strengthening, it links internal and external merchants, attracts national clothing resources, and constantly improves the overall competitiveness of the industrial chain. In particular, the head brand in the clothing customization field represented by "Yibang People", settling in the Phase III Elephant City International Fashion Center, will vigorously promote the construction of Wenzhou clothing brand, form a more large-scale fashion industry cluster, shape a new fashion landmark with world influence, help Wenzhou to build China's fashion industry capital, and enable a new journey of strong city action.

　　 The convening of this summit is an important measure for Wenzhou Elephant City to integrate the national high-quality industrial chain resources, promote the coordinated development of Wenzhou clothing upstream and downstream industrial chains, and also an important milestone for Wenzhou clothing to accelerate its internationalization strategy.

　　 During the meeting, the inauguration ceremony of Wenzhou Fashion Circulation and Supply Chain Research Center, the certificate awarding ceremony of the vice chairman of the Supply Chain Management Committee of China Textile Enterprise Association and the project signing ceremony were held.

　　 Yang Jinchun, executive vice president of China Textile Enterprise Association, introduced the industrial foundation, organizational structure and work objectives of Wenzhou Fashion Circulation and Supply Chain Research Center. Upon the proposal of Wenzhou Garment Industry Alliance, Wenzhou Elephant City initiated the establishment of "Wenzhou Fashion Circulation and Supply Chain Research Center", and invited China Textile Enterprise Association, China Textile Federation Circulation Branch, China Textile Federation Industrial Cluster Working Committee, and China Textile Federation Industrial Park Working Office as national professional institutions to provide industry support, Wenzhou Garment Chamber of Commerce is specially invited to cooperate with Wenzhou Shoes and Leather Industry Association and Wenzhou Glasses Chamber of Commerce to provide local industry support, jointly build a nationwide influential public service platform for fashion circulation and supply chain research, and boost the high-quality development of advantageous industrial clusters and commercial circulation in the new era.

　　 In the future, the research center will focus on fast reaction supply chain, functional fabrics, new science and technology materials, high-quality auxiliary materials, talents and third-party intermediaries for supply and demand orders, quality control and integrity construction, standardization research and practice, as well as green environmental sustainability, popular trend research and release, smart new retail, cross-border trade resource matching and cross-border e-commerce.

　　 The first batch of vice chairmen of the Supply Chain Special Committee of China Textile Enterprise Association covered all links of the supply chain from fiber, surface materials to clothing, professional service agencies, etc. Yang Jinchun said in the lineup release link that the Supply Chain Management Special Committee was committed to giving full play to China Textile Enterprise Association's coverage of chemical fiber, spinning, weaving, printing and dyeing, printing, dyes, clothing, home textile, industrial use, textile machinery, fabrics, accessories Member enterprise resources of the whole industry chain in packaging, logistics, informatization and other fields, promote the exploration and application of new materials, scientific and technological fabric accessories research and development cooperation, help industry enterprises and institutions to increase scientific research, testing, creative design, brand cultivation, market development, information exchange, docking cooperation, talent training, etc., help supply chain coordinated development, and improve the modernization level of the industry chain.

　　 Xia Lingmin, Secretary General of China Textile Federation and Chairman of China Textile Enterprise Association, issued a certificate to the Vice Chairman.

　　 At the signing ceremony, Ouhai District Government, Beijing Institute of Fashion Technology, 12 well-known enterprises Wenzhou signed a cooperation agreement with Yuxiangcheng Fashion Center.

　　 In the special speech, Fang Qin, the founder and CEO of Ibon, said in the sharing entitled "Global Layout of Fashion Customization and New Retail" that in recent years, Ibon's business model has been adjusted to pay equal attention to both online and offline, while focusing on expanding the Hong Kong market, in-depth cooperation with the local supply chain in Hong Kong, in order to quickly respond to match local needs, At the same time, further understand the needs and preferences of international consumers.

　　 Qiu Binhong, Deputy General Manager of Green Environment Department of ITS Intertek Group, with the title of Sustainable Development of Textile Supply Chain, focused on the current situation of the textile industry and the carbon footprint project&TE project, explained in detail how enterprises should meet the low-carbon requirements in trade and improve the environmental value of products, and introduced Intertek's case and solutions.

　　 Zhao Xuefeng, general manager of Shandong Xinuer Men's Wear, shared the manufacturing experience of brand enterprises with "Brand Development and Manufacturing Tips". In 2024, the company officially launched the domestic apparel ODM business, opened the ODM port to the whole country, shared 32 years of accumulated experience in R&D design, format technology and manufacturing for the apparel industry chain, and provided ready to wear supply chain services for domestic well-known retail brands, high-end customized brands, and big V anchors.

　　 Sun Hongyu, CTO of Technology Department of Berger Tucker (Shanghai) Information Technology Co., Ltd., introduced the company's "digital ink" digital anti-counterfeiting technology, S2i It is a two-dimensional security image formed by combining digital cryptography and typical physical carrier characteristics, and encrypting and transforming the digitized information such as text, photos, etc. and the security function information used for anti-counterfeiting verification through a unique encoding method. The non reproducible authentication code is internationally leading and widely used in clothing, authentication labels, consumer goods, drugs, cosmetics, blockchain and other fields. "Digital Ink" serves the government and enterprise information security field, providing customers with overall mobile Internet solutions such as anti-counterfeiting, traceability and marketing.

　　 In the dialogue and exchange with the theme of "fashion circulation innovation and supply chain game", Pan Qipeng, vice president of Jueyou Group and Shao Hongjie, chairman of Jieensheng (Zhejiang) Technology Co., Ltd Shang Chenggang, the assistant president of Lutai Textile Co., Ltd., the representative of supply chain and manufacturing brands, and Zhang Xiqin, the general manager of Zhejiang Solo Garments Co., Ltd., the representative of brand enterprises, shared their successful experiences and insights in their respective fields.

　　 Accompanied by Chi Huijie, President of Wenzhou Garment Chamber of Commerce, and Chen Qixiang, Secretary General of Wenzhou Garment Chamber of Commerce, the leading guests of the conference visited the exhibition hall and office area of Wenzhou Garment Chamber of Commerce. After the meeting, the delegates visited Phase I, Phase II and Phase III of Wenzhou Elephant City, accompanied by Chen Longqiu, Chairman of Wenzhou Elephant City International Trade Center. At present, the third phase of the project has been completed and put into use, truly forming the first, second and third phases of 500000 square meters of business volume for joint development, building a full industrial chain closed-loop with national competitiveness and influence, supporting a complete business model for the upstream and downstream industrial chain of Wenzhou clothing, and jointly building an Elephant City fashion industry landscape, becoming a design and research center, enterprise headquarters base, talent apartments A fashion industry complex integrating commerce and trade circulation, surface and auxiliary materials supply, e-commerce live broadcast, cross-border e-commerce and other functions to create a never ending "Canton Fair".

(Source: Textile and Clothing Weekly)