Emotional Consumption Rising Card Market Becomes Popular

In recent years, despite the downward pressure on the global economy, the overall trend of consumption escalation has not stagnated. In addition to material consumption, people began to pay more attention to spiritual satisfaction. "Emotional consumption" and "self pleasing consumption" have gradually become new "necessities" to build a better life. This trend is not only gradually popularized in big cities and young consumer groups, but also continues to penetrate into a wider range of regions and people with the penetration of relevant consumption concepts and trends, promoting the rapid development of "emotional economy".

In the wave of "emotional economy", Generation Z and Generation A consumers have become the main force. They pay more attention to personalized and emotional consumption experience, and are willing to pay for products that can touch the heart and bring pleasant feelings. This change in consumption trend has brought new opportunities and challenges to the market. In order to meet the needs of this part of consumers, a series of "beautiful wastes" have emerged in the market, such as cards, blind boxes, plush toys, etc., which are affordable, well-designed, with IP influence and interaction, and social attributes.

Among them, the popularity of the card market is particularly noticeable. In recent years, cards have not only become the favorite of collectors, but also frequently create high price transaction records in the secondary market. For example, the price of Baby Ma's collection card on some trading platforms has been speculation to tens of thousands of yuan, which shows the popularity of the card market. Card companies like Kayou have achieved an annual income of more than 4 billion yuan and a gross profit margin of nearly 70% by virtue of the integrated card business, and plan to impact the IPO of Hong Kong stocks, further proving the potential of the card market.

In addition to the prosperity of the physical card market, the online card dismantling live broadcast room has also emerged as a new favorite of the card market. These live broadcast booths attracted a large number of audience to watch and participate by means of live broadcast card dismantling and card rarity display, which promoted the sales of cards, and also promoted the spread and popularization of card culture invisibly.

The popularity of the card market is no accident. On the one hand, as a product integrating collection, entertainment and social interaction, card meets the needs of consumers of Generation Z and Generation A for personalized and emotional consumption; On the other hand, with the continuous spread and popularization of card culture, more and more consumers begin to realize the charm and value of cards, thus joining the ranks of card collections.

With the continuous progress of technology and the continuous innovation of the market, card products may become more diversified and personalized, bringing consumers a richer and happier consumption experience.