China'S Fashion Game Brand Accelerates Its Deployment In Vietnam Market

In recent years, Vietnam's e-commerce market has continued to flourish, especially in the field of blind bags and blessing bags, showing strong growth potential. According to new data, in the third quarter, 539 blind bag and lucky bag stores on the five e-commerce platforms of Shopee, Lazada, Tiki, Sendo and TikTok Shop achieved a total revenue of more than 4.6 billion Vietnamese dong and delivered 168000 pieces of goods. This data not only highlights the prosperity of Vietnam's e-commerce market, but also reflects the strong interest of consumers in such products.

In this wave of e-commerce boom, the performance of China's trendy game brands is particularly eye-catching. At present, Bubble Mart has opened online flagship stores on Shopee and Lazada e-commerce platforms in Vietnam, and has used TikTok platform to carry out live delivery of goods, further expanding the sales channels. Its high-profile LABUBU series was even more popular in the Vietnamese market. In the second quarter, the revenue of products related to the "Labubu" keyword on the e-commerce platform was close to VND 5.2 billion, with a year-on-year growth of 665%. This data verifies the brand influence of Bubble Mart in Vietnam market, and also demonstrates its market appeal.

In addition to Bubble Mart, other Chinese trendy game brands such as Mingchuangyou, 52Toys, ToyCity, etc. have also launched an active layout in the Vietnamese e-commerce market. These brands have opened online stores on major e-commerce platforms, and also improved their brand reputation and influence through live streaming, social media marketing and other ways. At the same time, they are also accelerating the layout of offline stores to further consolidate and expand their market share in Vietnam. For example, Bubble Mart has opened three stores in Vietnam this year, providing consumers with a more convenient shopping experience.

All kinds of signs indicate that Vietnam's e-commerce game market is in a golden period of rapid development. As consumers' demand for personalized and trendy products continues to increase, the performance of Chinese trendy game brands in the Vietnamese market will become more and more prominent. Through clear market positioning, fashionable product design and innovative marketing strategies, these brands have successfully attracted the attention and love of a large number of Vietnamese consumers.

In the future, with the further maturity of the Vietnamese e-commerce market and the improvement of consumers' purchasing power, it is believed that the development prospects of Chinese ChaoPlay brand in the Vietnamese market will be broader. They will continue to expand their sales channels and enhance their brand influence through the combination of online and offline, so as to bring more high-quality and trendy products to Vietnamese consumers. At the same time, these brands will also face more market competition and challenges, and need continuous innovation and upgrading to maintain competitive advantage.