Delun Fragrance Shines In Guangzhou Fashion Week, And The Founder Shuai Changying Is Honored As The "Top Ten Fashion Brand Designers In The Bay Area"

On the evening of November 5, the closing ceremony and award ceremony of 2024 Guangzhou Fashion Week was successfully concluded under the bright witness of Guangzhou Tower, a landmark building in Guangzhou. On that night, Ms. Shuai Changying, the founder of the Delun Fragrance brand, won the honor of "Top Ten Fashion Brand Designers in the Bay Area" and became one of the outstanding representatives promoting the innovation of fashion in the Bay Area with her profound traditional cultural heritage and keen grasp of modern fashion trends.

　　 Delon Fragrance Brand Affiliated to Foshan Shunde Zhonglang Culture Development Co., Ltd., since its inception, it has always been committed to inheriting and promoting the dyeing and finishing technology of Xiangyun yarn. At the opening ceremony of Guangzhou Fashion Week held on November 2, Delon Fragrance attracted the attention of the whole audience with a release show integrating tradition and modernity, oriental charm and international fashion. The show is dominated by black, coffee and green. For the first time, pure wild tussah silk produced by the brand R&D center is used as the base embryo, and the ancient method fragrant cloud yarn fabric is made through pure manual silk reeling, weaving, dyeing and finishing and other processes. In addition, the warm fragrant cloud gauze with original far-infrared function and the colorful fragrant cloud gauze series integrating art painting are also launched, which not only inherits traditional skills, but also enables more people to enjoy better visual enjoyment and functional experience through innovation.

Shuai Changying said in the interview that this show is also a tribute to his mentor, Mr. Liang Zhu, the national representative successor of the dyeing and finishing skills of the intangible cultural heritage Xiangyun yarn. "Black and coffee color symbolize the traditional color of Xiangyun yarn, representing Mr. Liang Zhu's glorious life of striving for the cause of Xiangyun yarn; while green means endless inheritance and development."

Xiangyun yarn, a traditional handicraft fabric originating from Guangdong, is famous for its lightness and softness. Its production process is complex and time-consuming, which requires multiple processes to complete. Master Liang Zhu has mastered it since 1951 Xiangyun yarn production The production process and full set of dyeing and finishing techniques are the important drivers for the continuation of this ancient process. As his direct disciple, Shuai Changying not only inherited her master's superb skills, but also regarded the pursuit of perfection as her lifelong goal and mission. Under her leadership, Delon Fragrance constantly explores and tries new design concepts and technical means, striving to make the ancient fragrant gauze glow with new vitality.

To this end, they not only invited experienced craftsmen to participate in the production process, but also invited a group of young and promising designers to join the team, including many new blood from the post-90s and post-00s. It is this cross generational cooperation that makes Delun Fragrance better adapt to the market demand, while ensuring that each product can reflect the profound cultural heritage and exquisite craftsmanship.

In addition, the company is also constantly trying to use more kinds of new fabrics to enrich its product line. In its previous series of products, the company boldly used the aerospace technology material fiber 95 as one of the auxiliary materials, The warm fabric of Xiangyun gauze jointly developed with Guangzhou Fashion Designers Association and the cultural and creative products of new fabrics such as flocked Xiangyun gauze, Xiangyun gauze clothing and peripheral products jointly developed with relevant experts of Hong Kong Textile Trade Union also greatly meet the multi-level fashion needs of consumers.

As people pay more and more attention to environmental protection and sustainable development, natural and healthy fragrant gauze products are more and more popular. Ms. Shuai Changying said that in the future, Delun Fragrance would continue to adhere to the concept of "only making real fragrant gauze", constantly improve product quality and service level, and strive to create a Chinese national brand with international influence.

This time, it won the title of "Bay Area Fashion Brand" designer The title of "Top Ten" is both encouragement and encouragement for Shuai Changying. In the future, she hopes to continue to promote the excellent traditional Chinese culture to the world stage, and also expects more like-minded friends to join in this great cause to jointly protect and develop this precious cultural heritage.