Bawang Chaji Creates A "Three Fold" Consumption Trend, And Peripheral Products Become Rare Treasures

In today's consumer market, the positioning of milk tea shops is quietly changing. Once, people went into milk tea shops mainly to taste delicious drinks, but now, milk tea shops have evolved into a diversified consumption space integrating drinks, clothing and groceries. This change reflects the diversification of consumer demand and the efforts of brands to seek innovation in market competition. Among them, Bawang Chaji has brought the "three fold" consumption mode to the extreme, and has almost become a multi-directional big brand flat for fast fashion.

In the store of Bawang Chaji, drinks are still the main character, but clothes and groceries are also eye-catching. From various bags to a dazzling array of small groceries, Bawang Chaji has a wide range of products around it. These products are fashionable in design, high in quality, and affordable, which are deeply loved by consumers. It is worth mentioning that the surrounding products of Bawang Chaji even include accessories matching luxury bags, such as shawls, blankets, picnic mats, etc. The appearance of these products undoubtedly adds more fun and surprise to the consumption experience of milk tea shops.

However, the surrounding products of Bawang Chaji are popular not only because of their quality and design. More importantly, these products are highly scarce. Compared with luxury goods, the peripheral products of Bawang Chaji are more difficult to obtain. Because there may be only a few popular styles of a big brand, while the surrounding products of Bawang Chaji cover 32 provincial administrative regions nationwide, and each region has its own limited style. This means that if you want to buy your favorite products around Bawang Chaji, you may have to go through a lot of trouble, even across provinces.

This scarcity has not only stimulated consumers' desire to buy, but also enhanced the brand's reputation and reputation. In recent years, the topic of Bawang Chaji's cup and bag patterns bumping into the face of Dior and other brands has attracted much attention. However, Bawang Chaji's development of blue flowers on white background even exceeds that of big brands such as Dior. This kind of innovation and breakthrough in design not only makes Bawang Chaji's products more recognizable, but also wins more fans and attention.

Now, with the popularity of Bawang Chaji's peripheral products, there are also many replacement products on the market. Although these Pingdi products are cheaper, this has not affected consumers' enthusiasm for the products around Bawang Chaji. On the contrary, the appearance of these peaceful products further confirmed the heat and scarcity of products around Bawang Chaji.

For Bawang Chaji, the emergence of Pingdi products is both a challenge and an opportunity. On the one hand, these replacement products may divert some consumers; On the other hand, they also provide more market opportunities and growth space for Bawang Chaji.