How To Choose Agency Brand?

Difficult illness: our company has just started the distribution of sugar and wine, and wants to choose an agent brand.

In the Zhengzhou market, the sugar and wine industry is very competitive. There are so many brands coming and going. We don't know how many brands to die in a year. We should be very confused about what brand distributors we should choose. Because if we fail to do well, the image and reputation of our company will be affected. If we can "make a blockbuster", our company can go to a new level with the brand of the agent.

What should we pay attention to when choosing a brand?

We hope that we can get guidance from experts and help from our colleagues through "Hua Tang clinic".

Expert consultation of Li manager in Zhengzhou, Henan: how to find a good product?

For dealers, especially for small and medium sized dealers, if they can find a good product, not only can their sales performance, brand and profits be greatly improved, but they can also use this good product to drive the whole sales network to be established and sound, so that they can get long-term and stable development.

So, as a distributor, how can we find a good product? Here we will discuss with you from the angle of product.

First of all, as a distributor, we should know what is good product, or what is the standard of a good product. A good product should be a product that can really satisfy the needs of consumers. Consumers will not spend money on products that are useless to him.

The product is usually made up of three parts, that is, the core, packaging and added value of the product. The three factors correspond to the needs of consumers, psychological needs and potential needs.

Thus, there is a one-to-one correspondence between product and demand.

Based on this relationship, we introduce a concept of "product force".

Product strength refers to the degree of correspondence between product and demand, which is directly proportional to the strength of product strength, that is, the higher the corresponding degree between product and demand, the stronger the product strength, and the lower the corresponding degree between product and demand, the weaker the product power.

For example, bicycles, traditional types of bicycles can only meet the needs of consumers and some psychological needs, but their products are weak. Modern bicycles can meet different needs of consumers in terms of style, quality, use, brand and individual performance.

From this we can see that by judging the strength of the product, we can be able to judge the quality of the product.

The stronger the product strength, the better the product can satisfy the needs of consumers in all aspects and levels.

On the contrary, it shows that the product is not competitive enough.

Now that we know what a good product is, how can we find it? As long as you grasp the following aspects, you can find a good product that belongs to you.

First, a good product is around you - be kind to the manufacturer's salesperson.

We often encounter many salesmen from the manufacturers, who are constantly developing and developing their customers every day, and there are often many opportunities for us to communicate with them.

For example, they sell door-to-door, through friends or other channels to know them, at this time, do not because of a certain reason to shut it out, maybe the good products are in their hands.

Even though the products they sell now have many problems, but if you can treat them well and become friends with them, maybe one day, the manufacturers will integrate new products or the business people to job hopping to new manufacturers, and he will probably bring you good products.

Second, good products are in the terminal -- many good products in the wholesale market may have been paved through the various links to the market terminals, that is, the retail end of various formats. If you can find them, and do everything possible to find their channels, and then strive for the opportunity to sell it, maybe you can really find a good product.

Third, good products are also likely to appear in various commodity fairs - various types, regions, trade fairs or exhibitions and fairs.

In such trade fairs, there are many opportunities to find good products. One is the opportunity of new products, and the other is the opportunity of developing new markets for old products. As long as you pay attention to and collect all kinds of information, you will eventually seize these opportunities and find a good product.

Walk out often, the opportunity is around you.

Fourth, good products may be in the upper reaches of your area - the grasp of fashion trends.

In the world, the trend of the whole consumption trend is basically Europe, America, Japan and Southeast Asia. The trend of domestic consumption trend is Hong Kong, Taiwan, coastal cities, metropolis (Beijing, Shanghai, Guangzhou, etc.), provincial capital, prefecture and county. Choose the upper level area of your area as the main source of market information, and carefully look for it in the area, and take the consumption trend of the upper level area as a reference, you can also find the good products you want.

In short, if we want to find a good product, we must first judge the strength of its products, and pay attention to its "threshold" level; on this basis, we can find a good product to develop with them through the salesmen, sales terminals, trade fairs or fairs of various manufacturers, and the upstream areas of your area.

We should learn to choose a brand and start a brand. Our company had to start selling liquor by accident, and we had chosen a brand by chance. But we have been very successful. This brand has been selling well in the local market for nearly three years.

Personally, I think that the key to choosing a brand and starting a brand is to have a set of distinctive and effective operation plans. This operation plan depends on the external environment (personnel, management and other factors). Our company used not to distribute sugar and wine. In general, when we choose the next agent, we do not look for traditional sugar and wine dealers, and find dealers like chemicals, building materials and so on.

First of all, considering the strength of traditional sugar and wine dealers is not very strong, and then they have a set of fixed mode, it is very difficult to break through.

The distributor who does not distribute sugar and wine is like a blank sheet of paper. Our company's management mentality can be thoroughly implemented.

With the success of acting as a brand, we have come to many of our manufacturers. Some of them are very generous, but we may not necessarily do so.

When choosing new products, I pay attention to factory reputation, manufacturers' cooperation and product quality.

The credibility of manufacturers mainly depends on the strength of the manufacturers' market maintenance, and we can not see the phenomenon that we are making a lot of efforts to lower the price of foreign wine.

Manufacturers mainly cooperate in product adjustment, for example, after each promotion, the profit margins of products will be reduced, manufacturers should cooperate with the price, or give us a reasonable price update products.

Product quality, one is the internal quality, the taste can not at least not the same price difference; two, external packaging must have certain advantages; three, the price of survival space is large, that is, we must have a reasonable profit margin.

Jiangsu Wei manager, looking for business opportunities in advertising, chooses my brand and products. My personal approach is to first examine the popularity of the brand, the quality and taste of the products and the appearance of the packaging. First, consider the local consumption level and the preferences of local consumers, and carefully consider choosing a brand.

When watching TV advertisements, newspapers and magazines and professional food magazines, they are very concerned about the information in the food industry.

I also take part in the rum two times a year, and I can get a lot of information from it. I can learn some business ways in the communication with my colleagues.

I now make water and drinks, which are simpler than liquor.

Personally, I think the difference between liquor is taste. The flavor of three flavors is strong.

Now that our local consumers are receiving Fen flavor liquor, I am now thinking about preparing autumn liquors to be a liquor brand agent.

- Inner Mongolia's bunion's wine gathering firm Qu Yun Ji manager pays attention to the three point. When choosing the brand of agent products, I generally pay attention to three points: 1, whether the product price is in line with the local consumption level.

First of all, choose to start from the middle and high grade, develop the middle and high end market, and then do the low grade, and start the whole market by the middle and high grade market.

2. Pay attention to packing.

The appearance of new, unusual and special is very attractive to consumers.

I first saw the advertisement of the product from the expensive magazine, which is a high-end package and a medium price.

Later management proved that I expected well.

3, choose new products.

Now consumers have a kind of new and old tired mentality. New products have great advantages in this respect. From the present market perspective, new products are easier to market than old brands. The manager of Lu Feng, a Yunfeng liquor company in Yanshan, Cangzhou, has a diagnosis and management mentality. The problems encountered by manager Li are the problems that every dealer has been, is and will continue to encounter. For this general problem, experts and "litigants" have provided very good suggestions, but "law is not fixed", only suitable for oneself is the best.

To choose a brand is to choose a manufacturer. Personally, I think it is important for a distributor to choose a manufacturer that is consistent with its own business ideas. This is mainly from the perspective of market development.

It is a common effort for both sides to do the market. It is difficult for one side to compete in a competitive market environment. The best choice is to complement each other in the cooperation.

In terms of specific operations, advertising fees, promotions, and how to shop are all problems that easily arise from manufacturers' friction. Therefore, prior agreement is the first prerequisite for a brand.