Island Mall Outdoor Brand Alternative Sports Brand Into Mainstream

After "May 1", Qingdao has entered the year. outdoors In the peak season of consumption, large shopping malls are also busy adjusting their layout accordingly.

Recently, reporters visited various shopping malls in the island city, and found that outdoor brands featuring "natural" and "leisure" features gradually replaced Lining and other domestic sports brands, becoming the "new favorites" of consumers and shopping malls. According to the insiders, in recent years, the traditional sports brand industry has gradually disappeared, and the product form is single. Consumers' "aesthetic fatigue" and the change of consumption demand are the main reasons for "sports concession outdoor".

Insiders say that influenced by the change of consumption concept, outdoor products, baby products and services, and supermarket products have already become popular hot industries under the hot line. This is also the self adjustment of the market under the basic law. Only by following the market changes can businessmen continue to move forward in the fierce competition.

Outdoor products compete for sports and products are cold.

The six floor of Baisheng shopping center in Zhongshan Road was originally dominated by sportswear, attracting numerous consumers who are keen on fashion and sports. At present, dozens of brand counters are almost all outdoor brands, including Columbia, rolls Fyes and Pathfinder brands. In addition to the original Nike and Adidas, the domestic sports brands such as "Lining" have disappeared.

Reporters visited found that Parkson is not a case. The proportion of pure sports brand in large shopping malls such as Lai, Lai, Ma Kai Le, Li group and so on is also decreasing. Every one of them has adjusted the layout to raise the proportion of outdoor brand and reduce the proportion of sports brand.

The relevant person in charge of a large store in the eastern part of the island city said that the principle of adjusting the brand counters is to emphasize the sales of good brand counters, marginalization and even the bad sales volume. The pure sports brand has been "expelled" by the mainstream stores in recent two years.

Business super expansion main force is new format

"Everyone's wearing style and consumption consciousness have changed, outdoors. Clothes & Accessories As an upgraded product of sports brand, it is more easily favored by consumers, and has become the current trend. For the reason of the "expulsion war", the person in charge of a shopping mall said that this is mainly related to the decline of the market recognition of sports brands.

In the eyes of some consumers, pure sports brand has changed from "fashion" to "low-grade goods". Some consumers said: "ADI and Nike are all dealt with in seventy percent off. Lining is less than eighty percent off, and sportswear is too low. Outdoor clothes It's always appropriate to go out to play or to join a friend's party at ordinary times, or even to wear clothes to work.

Reporters found that with the gradual change of consumer concept, the brand adjustment of major shopping malls in the island city has changed a lot in the past few years. Nowadays, outdoor brands, baby products and services have become new directions for business super expansion and development. "Sports brand is replaced by outdoor brand, and gradually withdraw from shopping malls. In fact, it is a concrete manifestation of the role of market discipline." Economic experts say that market regulation plays a fundamental role in the allocation of resources. It regulates economic activities through the interaction of market elements such as price, supply and demand, competition and so on. It is the process and expression of the economic law's self initiated role. "Some brands may be more consistent with the needs of the market and consumers in the past few years, but after a period of development, consumer demand has changed and market trends have changed. These brands will be affected by rent, personnel, cost or market share, and the adjustment will become a natural thing." Insiders told reporters that in fact, the adjustment of shopping mall brand also directly reflects the consumption level and consumption ability of consumers. Outdoor leisure brands and baby products and services have become the focus of shopping malls. In fact, we can see that the pursuit of quality of life in island cities has been upgraded to a new level.

For businessmen, the market has formed a trend after self adjustment. Only by following this trend can businessmen continue to move forward and develop in the fierce market competition.