Semir Apparel Mergers And Acquisitions Game: Baby Industry Or Focus

< p > Semir clothing (002563.SZ) resumed. It said that the foreign investment matters had not been agreed on the specific terms of the paction, and the company decided to suspend the foreign investment.

Taking into account the adequacy of Semir apparel's current account funds and the company's multi brand strategic vision, the market believes that Semir apparel will continue to promote related acquisitions and investment businesses in the future.

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< p > < strong > * * < a href= > http://sjfzxm.com/news/index_h.asp > brand > /a > double existing business * * /strong > /p >

During the two sessions of 2014 P, Qiu Guang, chairman of Semir apparel, said that the company's multi brand development will help Oomori Ma brand family through mergers and acquisitions, agency, cooperation and self creation on the basis of last year's brand development.

In the past 1-2 years, Semir's brand has been built into 8-12 brands, and the scale of Semir has been reshaped through 3-5 years' efforts.

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< p > up to the 1 quarter of 2014, Semir apparel account fund was 4 billion 224 million yuan.

The company has the "foundation" to promote multi brand strategy.

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< p > in the clothing business, combined with Semir's existing clothing business, the company may expand continuously in the fields of baby boy and men's clothing.

The target of M & A and investment may be a strong retail brand with shopping center channels.

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< p > < strong > * baby industry is important, < a href= "http://sjfzxm.com/news/index_h.asp" > < /a > * * /strong > /p >

< p > related market research shows that in 2017, the size of China's baby industry could reach 25803 billion yuan, which is 80% higher than the 14305 billion yuan market scale in 2013, benefiting from the liberalization of the second child policy and the arrival of the peak growth in China's infant population.

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< p > optimistic market prospects breed opportunities for expansion.

A brokerage researcher said that the future direction of Semir clothing will be related to baby industry.

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< p > at present, Semir clothing is involved in the baby industry, mainly for the clothing business.

It owns four brands of children's clothing, including balbala, mini balbala, MONGDODO and SARABANDA, of which balbala is the first brand in the market share of children's clothing industry in China.

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< p > Semir fashion control shareholder Semir Group Co., Ltd. is committed to developing children's clothing business outside children's products business. The business is dominated by new brand dream, and it is divided into three blocks, commercial real estate, cultural entertainment and retail business.

According to the dream many business related person in charge, dream many children's industrial assets may be injected into Semir clothing in the future.

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< p > in the clothing sector, Da wisdom News Agency recently visited some children's wear brand. A market share ranking top three children's wear brand marketing director said that Semir clothing has not heard of the recent acquisition of domestic children's clothing brand. It said, "Semir clothing's acquisition of domestic brands, from the positioning, channels and other aspects, there is a limited complementarity.

We believe that the direction of Semir clothing should be the international a href= "http://sjfzxm.com/news/index_h.asp" > children's wear < /a > brand.

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< p > at present, the leading brands of China's children's wear market are Barbara, Annell and Parker lane. Three brands converge on customer groups. Among them, Barbara and ANN are both aiming at the 0-12 year old children's market, and have recently been developing the baby market for 0-36 months.

On the overall scale of retail sales, Barbara, the second leading market leader in the more than 3400 terminal scale, has nearly 1500 terminal stores.

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< p > in terms of channel composition, the channel of angel and Parker is mainly distributed in shopping malls and shopping centers.

Barbara used to be a street store because of its recent efforts in shopping malls and shopping malls.

The channel layout of the three brands is now "coincidence".

Taking the Beijing market as an example, several major brands of "shopping center" and "shopping mall" brand that "accept" the domestic children's clothing brand have been basically settled. But it has a wider distribution in the high-end shopping centers and department stores, and is different from balbala.

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< p > children wear industry personage said, according to Semir clothing existing children's clothing business, the original Street store expansion mode will cause balbala brand to enter the middle and high grade shopping mall and department store channel facing challenges, the company may increase the layout in the high-end children's wear market, and as the online shopping mama group rises, the company may also layout related Internet resources.

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< p > Semir clothing may still buy men's clothing and other businesses.

In 2013, the company tried to acquire Ningbo zhe Mu sang Holdings Limited, which operates men's clothing business.

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< p > Semir dress responsible person told big wisdom news agency at the beginning of the year. Semir's purchase of Ningbo zhe Mu sang Holdings Limited's equity framework agreement was lifted naturally, which did not indicate that the acquisition ended. Only Semir clothing and pferor failed to sign the equity pfer agreement on the paction in December 31, 2013 or before.

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