Retail Sales Are Showing Signs Of Improvement. Why Is The Department Store Closing Tide Continuing?

According to the world clothing shoes and hats net, near the end of the year, department stores

It continues to be staged. After Parkson, Martha and other department stores, Asian Sports Village shop, a shopping center in Beichen, Beijing, which has created countless myths and business myths, has also announced that it will soon close down.

Beichen shopping center Asian Sports Village shop on-site management official told reporters.

It will be closed in January 8, 2018.

"We need to make a pition here and do other property projects.

Shopping centers are no longer being reopened.

For this shop, the person in charge told reporters: "this is a fate that can not be escaped. There has been no passenger flow here a few years ago.

With the impact of new shopping centres and electricity providers, performance continues to decline.

For us, closing stores is inevitable. Traditional department stores can not escape the bad luck of closing stores.

Lai Yang, executive vice president of the Beijing business economics society, told reporters that at present, the traditional department stores can only face the fate of being eliminated without pformation. Like Beichen, the department store, which is mainly based on traditional mainstream brands, has no pformation and upgrading and has no competitiveness in the market.

According to the latest data from the National Bureau of statistics, the growth of the national consumer market in November has steadily recovered, and physical retail sales have continued to warm up.

Since the beginning of this year, the trend of entity retail pformation, online and offline integration has become more and more obvious. Various online shopping festivals, physical retail enterprises have joined in various promotional activities, and achieved good results.

Experts say that although the trend of improvement has emerged, it is mainly reflected in those entities that are actively innovating and merging in recent years.

From the actual situation, physical retail is accelerating into the polarization stage. The physical retail which is catching up with the reform has shown a strong market adaptability, and gradually shared the bonus of consumption upgrading. However, the slow and half change or the wrong way of changing the business is becoming more and more difficult.

It is reported that, in the face of the pressure of operation, Beichen shopping center Asian Sports Village shop has also actively responded to the problem. It has made active adjustments, and has tried to optimize the organizational structure, adjust the way of operation, innovate brand combinations, reduce costs, seek business partners and entrust business partners.

For the decline in performance, Li Weidong, general manager of Beichen industry, once explained that in recent years, commercial property has been affected by the electricity supplier and so on. The profit margin is declining. It is difficult to reverse the downward trend. Therefore, Beichen's strategy in commercial property still chooses to withdraw gradually, focusing on the development of property and investment property.

With the signs of a rebound in physical retail, the closure of Beichen shopping center is closely related to its own supporting facilities and the backward layout of its formats.

As a traditional department store, the proportion of catering and entertainment business in Beichen shopping center is very low.

According to the reporter's visit, Beichen shopping center food court only has four or five fast food restaurants including sipping, gesso, and Yesso, and the overall decoration is old, and the experiential format has long been normalized.

In a random interview with reporters, Ms. Zhang told reporters that he is a white-collar worker working in the surrounding area. The clothing brands of Beichen shopping center are some traditional women's clothing brands, and the design sense is not strong.

Clothing looks old-fashioned and the price is not cheap.

Another white-collar lady Guo told reporters that skin care products would still choose to buy in the mall, but the skin care products of Beichen shopping center are also suitable for girls aged 20 or so.

Compared with the shopping mall that can provide people with rich experience of eating, drinking and playing, the traditional department stores that fail to make progress are obviously unable to satisfy the current consumers' pursuit of shopping experience.

According to Lai, the Internet has brought about a business revolution. Nowadays, consumers can buy goods on the Internet at zero time lag, zero distance and zero distance. They no longer rely on traditional department stores, which makes traditional department stores on the brink of being eliminated.

"Today's shopping malls should be a center of life, where consumers can experience, party and entertain, rather than a place where they can only buy things. They have to do the services that electricity providers can not do, and they should dig deeper into the experience and extend the value of star products online."

Lai told reporters that many of the mainstream in the past

Indeed, it is not competitive today.

But relocating the shopping mall and making big changes to the brand is also more difficult.

"The operation mode of department stores leads to high rental costs, and the introduction of some fashionable brands, whether businesses are willing to enter, whether shopping centers have the ability to reduce rent and free decoration for businesses, which are all problems."

Traditional department stores are having a hard time, pforming into their last straw.

According to Lai, the pformation of traditional department stores is not difficult, but it is very difficult to have the determination to do well.

"Business ideas should be changed, formats must be changed, and operational methods should also be changed.

This will be very stressful for business operators. "

It is also understood that by the end of this year, the shopping center will open to the peak in China. 107 shopping centers will be concentrated in the market in December.

In the future, a new round of "Scene revolution" or experiential format will become the key to the resurgence of retail industry.

In the view of Lai Yang, the traditional department store format that has maintained the old pattern has entered the countdown of closure, and the closure is only early or late.

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