Red Beans Share Annual Revenue Increased To 1 Billion 244 Million Yuan, Men's Clothing Is Still Upgrading Transformation.

A few days ago, the red bean released its semi annual performance report in 2019. The company's operating income during the reporting period was 1 billion 244 million yuan, an increase of 1.1% over the same period, and the net profit attributable to shareholders of the listed company was 94 million 799 thousand and 500 yuan. According to the main business data disclosed, Hodo menswear achieves 1 billion 26 million operating income, gross profit margin increased by 4.55% over the same period, the number of stores reached 1360, and the gross profit margin of franchises increased by 8.33% over the same period last year.


Hong Kong stock company insists on brand younger, leisure and fashion, consolidate the brand style of "red bean light fashion", and stand firmly in the high-end positioning. In the first half of the year, through innovative fabrics and technology, we continued to build "light series" products, and launched new generation of red bean light jacket, red bean light and cool T and other new products, and increased IP joint name and supplier joint development.


CITIC investment securities Limited by Share Ltd researcher analysis, in the first half of the year, Hodo brand men's clothing income was 1 billion 26 million yuan, with an increase of 2.04%, of which Q1, Q2 respectively increased by 6.55%, -5.07%, Q2 negative growth is mainly due to online slowdown, and is expected to be affected by the downturn in the clothing retail environment, the same shop has also slowed down. OEM for men's clothing decreased by 3.89% to 160 million yuan in the first half of the year.


The company's men's clothing is still undergoing transformation and upgrading. In the second half of last year, the pace of slowing down of the store started under the influence of the big environment, and the impact lasted until the first half of this year. At present, store outlets are gradually spreading, and intelligent stores, intelligent warehouses, and intelligent manufacturing model factories continue to push forward. The marketing efforts are intensified and the brands are becoming younger. We hope to further cooperate with other garment related businesses of the holding group in the future.