How Many Of The "First Street Of Chinese Clothing"? We Went To Explore A Class.

There is a Hanzheng Street in Wuhan and Sijiqing in Hangzhou.

19 years ago, I came to Sijiqing, Hangzhou to sell women's clothing. They call me hang boss, yes, it's Hangzhou in Hangzhou.

Our Sijiqing (clothing market) is so strong. In 2003, SARS was not greatly affected. After that, Ma Yun ran Taobao, the various electricity suppliers, 2008 financial crisis, double 11, net red belt goods, 2019 live direct sale, all kinds of tests, all survived, the market came and went, passengers and goods flourishing.

I used to get up early, accustomed to the long journey of Hangzhou, accustomed to the market with all kinds of peddling noise, the Qingtai overpass which was not blocked by traffic, and the cold and clear market. I never dreamed of it before.

In 2020, the new crown pneumonia epidemic was too strong (Hangzhou dialect).

　 01 the first change is not to get up early.

I spent the whole February at home. After 20 years of hard work, people who get up early every day can wake up naturally.

Then one day, Ding Ding mother said that a reporter wanted to interview me.

I am not a big boss like Zhu Haoquan (editor's note: Chairman of Sijiqing fashion group, 2019). It's just one of the thousands of small bosses in Sijiqing. There's no story. What's good to interview?

As a result, we did not have a good time. The market informed us that the market opened in March 1st. Happy, finally wait till this day.

The journalist was very well informed, and immediately asked, I would return (Hangzhou dialect, refuse) her, "well, tomorrow opens," busy "finish this paragraph to chat again.

This day is February 29th.

In March 1st, the Sijiqing market opened later than the original eleven month (February 4th) opening time, which has been postponed for nearly a month. I've been taking a long time to do it. Where to get it, this "busy" big talk.

In previous years, we ordered goods with the manufacturers. After the opening of the Spring Festival, the manufacturers in Guangzhou and Tongxiang should deliver the goods to us. But by March 6th this year, Guangzhou has just opened, and the workers are not in place yet. Tongxiang is a little bit better. It starts early, and the operating rate is not high. I had the first taste of cooking without rice.

During the week before the Spring Festival, Qingdao was selling off, and the household had to clear the winter clothes to go home for the new year. The Qianjiang Evening News has put a large page on the page. The title says, "the four seasons sale is going to" last crazily ", and the price is so low that the boss wants to" pinch people. "

It was only usual. Now, in retrospect, like a dream. The people who came in were almost a large black plastic bag, and they were bulging. So many people look almost the same as before, and no one wears a mask.

In the past 4 or 5 o'clock every morning, the surrounding areas were very busy, and the flow of people in the market was huge. The small clothing owners from all over the country took a small trailer to pick all kinds of clothes. After the epidemic, I lived eight nights in four. The market told us to open the door at 7 a.m. after the outbreak. There is no need to get up early.

Happy is that you can sleep in the lazy, and later may also send their children to school, worried that the once bustling market did not know when to come back.

　 02 second changes, we started the live broadcast.

I didn't expect to return to work.

To enter the market, wear masks, take body temperature, show Hangzhou Green Code Green code, show pass and sweep code to get market access code. Even the goods must be sterilized.

Each stall can not exceed two persons per day. The reporter was an amateur and asked me how many people I usually had. Usually, there are five or six people in one stall, and ten people are in the larger stalls, and one is responsible for shouting wheat.

What is "Yimai"? That is, when the shop door sees the guests shouting "100% sweater, the original price is 600 yuan, now it only sells 100 yuan..." It's usually pretty handsome.

A stall two people, so many salespeople stay at home, to find a job again.

Customers come in and do not look as casual as they used to be. Every market is strictly guarded against death. When customers arrive at the door, they need to take body temperature, dig out their mobile phones to show their health codes, and scan the individual yards of the market (two-dimensional code), register their names, fill in the area from which they have registered, and register whether they have been to serious epidemic areas. For a long time, they are surrounding cities such as Wuhan. This time is whether they have come back from those countries with serious epidemic situation in Italy.

What is more difficult is that many of my old customers can't get through because the inter provincial traffic has not recovered. That's urgent. Especially in Hubei, there are no doors. They were also worried that they could not open the shop, which meant that there was no business and the rent had to be paid.

"Hang boss, do you have a strict control over Hangzhou? Will I be segregated for 14 days if I buy goods, and I can't get in and out?"

After staying at home for a month, many of my peers began to live. Many bosses in the market have trained their own shop assistants to sell clothes on live platforms. Not Li Jiaqi's head anchors, most of them learn by themselves, some are also in order to keep in touch with old customers, so that both sides can rest assured.

A lot of clothes are sold live now, including the original C shop (Taobao, Tmall). The direct conversion efficiency is better, and the selling form is more realistic.

During the epidemic, the live broadcast effect is not clear. I am also slowly understanding, but I haven't started to do it yet.

If a batch of (first class wholesalers) and the two batch (two level wholesalers) started to do the live broadcast, then the shop behind is not going to pour a large number of them? This is a contradiction.

　 03 the third change is to judge when it will be normal.

The first single business after opening is my old client, Zhejiang's three door.

At this time, he was very happy to see old customers, and I was happy to feel like a brother in distress.

The weather warms up very quickly, and several stores next door are worried about winter clothes.

What worries you most is the rent of the store. When can it be reduced? Before many policies, we also think of our self-employed individuals, our small and micro enterprises have very little tax. But you don't know that the biggest burden on us is rent, rent and rent. I can't sleep well.

The epidemic, like the catering industry, says that cash flow can last for three months, and we can keep the constellation for two months. Now there is no income, the shop is open again, and in a month, some may not be able to support the shop.

It would be a great pleasure to have us rent relief. After the outbreak, everyone will work together to continue to make the market prosperous. Our position in Sijiqing is one hundred thousand +, which involves tens of thousands of people's jobs.

In March 6th, the reporter comforted me and said, "don't be impatient. Good policies are on the way. Sure enough, she was told.

In March 7th, it was a turning point, and we were more delighted than the opening day.

"Market notice is exempt from one month's rent and no halfway is allowed." The next door lady patted a vibrato and praised more than 2000 at once.

After two weeks' opening, the reporter came to ask me how much business had returned to normal.

1/3! This is very gratifying for me.

In the year of SARS, I remember that the mask was not worn, and the information was not so developed. (Sijiqing) the market has not stopped. Some people who do not want to buy goods will not be stocking. Logistics and trade are normal. It's not the same as this year.

This year's special thing is that my experienced senior management can not tell when it will be normal.

The risk of spring outfit is greater than profit. If this month continues to be so warm, I will give up spring clothes and make summer clothes by the end of the month. Summer wear is long and can be done at the end of July.

Fortunately, the weather is a little warmer.

The spring breeze blew, and the sun came out, and the woman's house began to wear no clothes. Many people have been overweight this year.

Don't hesitate to come to Sijiqing to buy new clothes.

The banks of the Qian Tang River are evergreen all the year round.

The name of "Sijiqing" is originated from the long history of vegetable production and marketing in China. There are records of Qingchun gate "no residents, all gardens," and "all seasons in Changtong". When the people's commune was established in 1958, it was named after "Sijiqing".

Since 2000, with the rapid development of urbanization, especially since the decision of the Hangzhou Municipal Committee on "eastward expansion of cities, westward development of tourism, development along the Yangtze River and cross river development" and the great decision to build Qianjiang New Town, a series of major changes in Sijiqing's rural transformation cities, farmers to townships, citizens and villages have changed.

The name of Sijiqing is well known in the clothing sales industry. Its marketing network is spread all over the country and penetrated into Southeast Asia, Europe and the Americas market. Hanzheng Street has filmed television, and the story of Sijiqing has not been finished for three days and three nights.

There are 14 professional markets and 8 shopping malls in Sijiqing's clothing district. There are various formats, including men's wear, women's wear, children's wear, footwear, ornaments, silk, clothing wholesale, retail, and Internet business.

Statistics from Jianggan District, Hangzhou showed that as of March 17th, the total turnover rate of garment market operators was 88%, and the rate of resumption of employees was 72%.

One leaf knows the autumn. The gradual recovery of Sijiqing also reflects the fact that the domestic apparel industry chain has not yet been opened up. Whether logistics or stream of people, far from the normal level. Garment factories, from raw materials to workers, have gradually recovered their production capacity.

Spring is beautiful, and we must seize a single chance of survival.

At present, the Sijiqing market management committee is actively guiding operators to take the net red economy, trying to direct TV direct sale, net live broadcast, and online order delivery. "We must promote the development of the real economy through Internet and technology through these technologies." Hangzhou Jianggan District business bureau Party committee member Zhou Yaoduo told reporters.

It's hard to find a way to move forward.

After a long time, the woman's heart was alive again when she saw the new clothes.