Home >

Which Platform Is Suitable For Business Development In The Future?

2020/3/23 14:37:00 2

Wholesale Market

At present, the wholesale clothing market has been resumed, but compared with the epidemic situation, the passenger flow under the line has not yet been restored. Merchants are targeting the online, opening live selling. The electronic business platform also helps to help businesses overcome difficulties. So is online sales a good business for the wholesale clothing market?

Online and offline ice and fire

In previous years, the wholesale clothing companies of all parts of the country had already come to the clouds and surged. Affected by the epidemic this year, some wholesale markets are not open yet. There are not many people in the market already open, and many stalls are still closed and buyers are few.

No passenger flow, no doubt to businesses and factories impact. Sales of goods do not go out, resulting in increased inventory of merchants, but also produced time cost and opportunity cost, reduced cash turnover rate, at the same time, also spent manpower and material resources, occupied warehousing, increased management costs. And inventory digestion also directly leads to a lack of cash flow, directly affecting the next quarter's procurement and benign turnover.

Faced with the severe market situation, businesses urgently need a sales channel to sell their products. Affected by the epidemic, the "home economy" has rapidly increased in China, and people are getting used to shopping online. Against this background, garment merchants have been fighting online and opening live selling mode.

The Chinese Commercial Daily reporter learned that Guangzhou white horse clothing market actively "cloud sales" through live, WeChat and other online forms, to maintain the vitality of the clothing industry; almost every merchant in Liaoning five commercial plaza in Shenyang has registered a fast track account, and the live sales account for about 20% of the sales volume of the physical store.

In addition, many of them jointly organized the online "fight and rendezvous" on the multi platform platform jointly with the big wool weaving industrial belt in Dongguan, Guangdong, Heze, Caoxian, Hanfu origin in Shandong province. According to a lot of introduction, the 126 big head enterprises have set up a special live exhibition hall.

Direct linked industrial belt to promote win-win situation

Is it a good business for merchants to open live and sell goods on the war line? Reporters understand that live selling of e-commerce platforms not only ensures interaction and real-time feedback, but also shortens user decision-making time and improves efficiency. But for those who do not have the experience of live broadcast, there will be many difficulties in selling live online.

Mr. Zhu, who is doing the wholesale business of the three level market, told reporters that in the face of the severe market situation, he also followed the lead of the live broadcast business. But Mr. Zhu said that more and more merchants are selling live goods, and how to get more public domain traffic rights on the platform is the biggest dilemma. "No organization, no good traffic entry, it's not easy to sell live goods online on your own." Mr. Zhu said.

Different from Mr. Zhu's single fight, the industry wholesale market and merchants selling live goods have ushered in more opportunities. This reporter has learned that many platforms such as spice and fast hands have begun to connect directly to the industrial belt, and organize the source of good goods from the wholesale market through the base of broadcast and live broadcast. However, with the increasing number of admission merchants, the competition of public domain traffic space has also increased. How to create a better flow entry for businesses is also an urgent problem for the platform.

"Unlike the existing electricity supplier live broadcast formats, we set up private private traffic space for businesses, businesses and MCN institutions." Li Ding, director of rendezvous and rendezvous, said: "every live exhibition hall is linked to independent shops, and enterprises can turn viewers into shop fans, forming a long-term transformation mechanism."

Reporters noted that a lot of industries for enterprises to open a special traffic entrance. By searching for "dodo", Caoxian's Hanfu, Humen suit, Dongguan wool, Haining fur and so on will be displayed in the webpage. Consumers can choose channel watch according to their needs, and directly link to store purchase.

At the same time, this is also the collection page of the best articles for women's clothing and caps. Li Ding said that every exhibition will learn from tens of millions of consumers to spend a few hours to sum up the experience, to collect the most popular and most cost-effective products for users.

The reporter saw that in the "dodo beauty" channel, the sales volume of each industry belt will be displayed on the page, which will provide more convenience for consumers to purchase decisions. The live selling of e-commerce has brought a more sales channel to merchants, and has provided more opportunities for trial and error for merchants.

A businessman who sells a lot of equipment on the platform told reporters that he had a garment processing plant, but now the physical market has high rent and bad business. For such a platform, the implementation of the "0 Commission" and the 0 platform service annual fee policy, so that they have more trial and error costs.

Data show that a lot of platforms help businesses save an average annual operating cost of about 50 billion yuan.

While businesses are benefiting, users can also get tangible benefits. On the one hand, such a platform such as a lot of business has saved business costs for merchants, so that businesses can provide more quality and cheaper products to consumers. On the other hand, the industrial belt is the source of the product, covering the whole process service system of product production, processing and sales. Therefore, resource gathering and complete supporting services also have corresponding product quality advantages and price advantages. Removing middleman and cheap price will certainly promote the volume of commodities.

The Chinese Commercial Daily reporter saw a lot of women's clothing industry live in the studio, and the merchants directly took the clothing from their factory to the stalls for live broadcast, and a knitted cardigan was only sold for 21.9 yuan. During the special live broadcast of Caoxian Hanfu source producing area, a crowd of about 1600000 people gathered around the clock and sold more than 3000 Hanfu clothes in half an hour.

Live sale can be expected in the future

There is no doubt that live selling is gaining popularity. Data show that last year, live GMV (total transaction volume) was about 300 billion yuan, and it is expected to impact trillion volume in the future.

According to AI media advisory report, about 25% of the live broadcast business users will be watching live goods every day, about 46% of the users will watch the live broadcast of the business every week. More than 60% of users say that live goods can be very large or relatively large, causing consumers' desire.

From the data point of view, the prospects of e-commerce live selling mode is considerable. At the same time, the garment industry belt and the professional market are also in line with the market development needs.

China Daily News reporter learned that in order to further promote market transformation and innovation and development, last February, the Ministry of Commerce and other 12 departments issued the "guiding opinions on promoting the development of platform economy in commodity trading market". The guiding opinion shows that the platform economy is the use of the Internet, the Internet of things, big data and other modern information technology, focusing on gathering resources, facilitating transactions, improving efficiency, building platform industry ecology, and promoting the efficient integration and innovation development of commodity production, circulation and supporting services.

The combination of the electronic business platform and the industrial belt just provides a digital production and marketing solution for the enterprise. Online data resources will increase the supply chain optimization of industrial belt. Take many spate as an example, the technology, data and channels of many platforms can promote enterprises to upgrade and upgrade in brand building and customized production.

For example, a garment factory, after docking the electronic business platform, has obtained a series of consumption data. After that, enterprises can improve the scheme according to the consumption data, make the product more close to the needs of consumers, and predict the number of orders more accurately, thereby reducing the overall cost.

Yu Fengxia, deputy director of the National Information Center Sharing Economic Research Center, said that the development of post consumer spending will generate new trends, such as accelerating the online transformation of consumer behavior. Consumers will pay more attention to the convenience, individuation and quality of services. The data accumulated by the electronic business platform can reflect these trends in a timely manner, providing references for offline businesses and accelerating the resumption of production. 。

In addition, e-commerce platform docking industrial belt also meets the needs of local governments. Taking Guangzhou as an example, the specialized wholesale market has always been an important part of Guangzhou's commerce and trade. Due to the needs of industrial upgrading, Guangzhou's transformation of specialized wholesale market has been listed as one of the nine key tasks of the city last year. On the one hand, the Guangzhou municipal government hopes to promote the upgrading of the wholesale market through new business models such as electricity providers and modern distribution. On the other hand, there are also problems in the wholesale market, such as poor hardware facilities, backward means of trading, homogenization and low level competition, and pressure on urban governance. The electricity supplier platform actively connects with the industrial belt and the specialized market, and also allows enterprises to have a place to undertake.

The electricity supplier sells live goods directly, lets the user obtain the actual benefit on the platform, has let the merchant obtain the new sale channel. At the same time, for the traditional e-commerce platform, live selling has created more traffic for it. Take the short video platform as an example, they have more opportunities to realize traffic realisation.

It can be seen that the live broadcast brings benefits to users, businesses and platforms. But with the popularity of live goods, more and more merchants are coming in. The competition between platforms is becoming more and more intense. Which platform is more suitable for the development of wholesalers in the future? What new changes will happen to the wholesale clothing industry?


  • Related reading

Since The Outbreak Of The Outbreak, The Specific Analysis Of Products To Promote The Development Of E-Commerce.

market research
|
2020/3/23 14:36:00
2

It Is Difficult For Garment Companies To Build New Brands.

market research
|
2020/3/23 13:09:00
0

2020 Luxury Market Demand Is Still Warm.

market research
|
2020/3/23 13:06:00
0

Embrace New Retail, Create New Growth Opportunities, And Fight Online And Offline.

market research
|
2020/3/23 13:04:00
0

The Epidemic Reminds Enterprises That The Retail Channel Can Not Be Too Simple.

market research
|
2020/3/23 11:17:00
0
Read the next article

Since The Outbreak Of The Outbreak, The Specific Analysis Of Products To Promote The Development Of E-Commerce.

Luxury brands are looking for electricity providers to make up for China's depressed retail environment and some of the losses caused by the epidemic.