It Will Be The Main Battlefield For Underwear In The Second Half Of The Year. The 103 Session Will Be Held In September.

Currently, the new crown pneumonia epidemic has disrupted the whole of 2020. Underwear market development Plan. In recent years, academician Zhong Nanshan set the tone for the outbreak in June. This is a heavy blow for the underwear market. According to convention, after the Spring Festival is the peak season for underwear sales, it is also the first time for the new year's market strategy, which is of great significance for the whole year. The impact of the epidemic on underwear is still very large, and consumers' shopping habits will also undergo a fundamental change. Large shopping malls, business super stores and underwear shops are only offline sales entities, and there are few people in recent months. And under the pressure of cost, many stores will be eliminated this year. However, many lingerie shops will stand out and become the dark horse of the market.

The market is always dangerous and machine coexist. Underwear as a necessities of life, consumer demand exists, but shopping habits have changed, the original is shopping street shopping, under the influence of the epidemic to online. Therefore, in the early days of the epidemic, there were many shopkeepers who thought ahead. They changed the main battlefield, completed sales in a short form of video and live broadcast, and completed by a package. Online live broadcast, offline distribution and scene show made some of the entities store their wings.

For agents, the traditional left hand and right hand out of the day to make the difference is getting more and more difficult, and the market is also eliminating a group of backward thinking agents. Changing from agent to service provider is the only way out for agents. In the future, manufacturers, agents, third party service units (such as media, planning agencies) are all commodity providers, service terminals, relying on commodity and strategy methods to widen terminal sales ports and enhance sales, which is the basis and basis for survival. 2020 the market forced mechanism will accelerate the elimination of a number of manufacturers, agents and terminals. The reality is very cruel. There is no good way of thinking, and can not keep up with the market changes, whether individuals or enterprises will be eliminated, this is inevitable.

In the current outbreak, the most uncomfortable is the manufacturers, they are facing unprecedented pressure. The traditional shop does not open for several months, so that the goods ordered by the agent originally were not available. Faced with the pressure of the market, everyone is self insured, and the terminal stores or agents are clearing their own inventory and revitalize their capital. Therefore, on the one hand, manufacturers are funding problems, and on the other hand, they are producers. The epidemic caused a delay or decrease in the return of the returning workers during the Spring Festival. The factories were short of people, and the goods were not produced or dared to produce. The operating cost remained the same. In addition, the plan to invest and participate in the exhibition was disrupted, and the pressure brought to the underwear enterprises was not available before.

Faced with the situation that the market has shown, it is useless to complain about depression. The key is to see the ability and responsiveness of enterprises and individuals. The market will always have opportunities. Even if there is no epidemic, the market we are facing is also changing. If we still rely on the old way to make money, it will not work. We should have a foresight, respond promptly and adapt to the market. In the second half of 2020, as long as we grasp the direction of the wind, it is possible to turn the first half of the year's negative into the advantage of the second half of the year, so that the enterprise can survive smoothly.

Live broadcast and video have become new sales tools. The coming of 5G era is changing the mode. From hardware, the speed and convenience of shopping will speed up the way that everything is interconnected, and the sales port will diversify from physical stores, e-commerce, micro businesses and mobile phones, and everything can become a sales port. Sales will be more precise, and the customer's portrait will be clearly presented. It will be a customer sitting in a store and so on. In the future, it will become a IP that takes the flow as a platform to form brand and service, gather customers, and provide goods and services accurately according to the needs of customers. The sales tools are mainly live and video. The era of universal live broadcasting is coming, and content broadcast is coming. Whoever can seize this bonus will become a new force in the market. From the beginning of the year, we can see that some foresight enterprises, agents and terminal businesses have carried out the live broadcast of goods, and have achieved some success. In the future, this is a necessity and a measure of success.

The next half year's offline market expansion will focus on The 103 Guangzhou intermediate needle Association This is the aspiration of many enterprises. The first half of the year disrupted the business plan and the recovery period was relatively long. Academician Zhong Nanshan said that by the end of June, the epidemic had basically ended. The recovery of consumer confidence would take time. The recovery of the channel would take time, and the adjustment of enterprises would take time. Therefore, in the first half of the year, we should adjust and recover and rejuvenate, and strive for the second half of the year in an all-out way. China's consumption demand will not drop. The first half of this year's depression may be presented in a blowout way in the second half of the year. Therefore, the battleground in the second half of the year will determine the development of enterprises.

　　 The 103 China Acupuncture Association It will be held on September 2020 19-21 at Pazhou International Convention and Exhibition Center in Guangzhou. As a national exhibition, China needle will shoulder the important task of enterprise development and market revitalization. According to the organizers of the exhibition, the Central Committee will be anxious to organize the anxious enterprises. After fully studying the difficulties faced by the enterprises due to the epidemic situation, they will give greater support and assistance to all exhibitors on various measures with the help of enterprises and help enterprises to get out of the predicament. Therefore, we may miss the first half of 2020, but never miss the second half of gold, actively respond to, learn and operate new tools, and actively expand the market. 2020, we will be able to break through the difficulties and find our own way of development so that enterprises can develop smoothly.

In the second half, we will see you in the main battle field! (reporter Jiao Yanling)