Reporter Observed That The Outbreak Of The Epidemic Caused By A Short Internet Medical Fever Industry Mixed

Zhu Ping / Wen

Since the outbreak of the new crown pneumonia outbreak, the internet medical enterprises have launched the "air campaign" against the epidemic by using technology and mode innovation, making use of the advantages of remote and convenient Internet to reduce the risk of cross infection caused by patients going to hospital, so as to help hospitals achieve the screening of patients' bleeding and mild diseases.

At the same time, the Internet Medical fever rapidly increased. In the industry view, the epidemic spawned a wave of the development of Internet enterprises, and the problems of medical insurance payments that had been painful before were easily solved.

However, in the view of Li Zhi, chairman of Beijing Yi group, the whole industry must be good for the Internet, but it needs to be differentiated.

"This time, public hospitals have joined the capacity of the Internet hospitals, which is the birth of the epidemic. The Internet hospital has become the standard of the hospital, and has become one of the routine tools of the hospital. The patient's medical habits will be changed due to the outbreak of the disease, and the overall flow of Internet access will increase. For the internet medical enterprises, the Internet hospital has become a competitor in the future. Patients seeking medical treatment may choose the Internet Hospital of the hospital. Therefore, there are mixed feelings. Li Zhi said.

In Li Zhi's view, the development of internet medical care will play a catalytic role because of the epidemic, which is beyond doubt. The development of Internet related medical enterprises is due to the fact that there are more hospitals. The future situation is not easy to say, but there will be some rapid developments in the field of Internet Medical subdivision, such as outflow of prescriptions and drug distribution. "Therefore, it is wrong to assume that the epidemic is good for all internet medical enterprises."

After the bustle, we will return to peaceful development.

Li Zhi believes that the trajectory of every internet medical enterprise has not changed because of the nature of the epidemic. The business model is right. The epidemic has only accelerated. The wrong business model is still wrong, the essence has not changed.

Internet healthcare is still a slow industry. It will take a long time in the future, and it will take several years to scale profits and scale revenue.

"Only those who have core competitiveness can go to the end. Business models without moat, no core competitiveness, burning money for data and data unsustainable, in this industry are difficult. Li Zhixiang twenty-first Century economic report reporter said.

At the same time, the difficulty of earnings is still an unavoidable problem in front of the internet medical enterprises.

Pinghao good 2019 annual report shows that the annual operating income of 5 billion 65 million yuan, a year earlier was 3 billion 338 million yuan, a loss of 734 million yuan, a loss of 912 million yuan in the same period last year. Ali health 2019 China Daily reported that the loss was reduced by 91.5% yuan to 7 million 600 thousand yuan from 90 million yuan in the same period last year.

At present, internet medical service is still facing the situation that it can not be changed and the profit is little. For example, the appointment registration which is favored by users can not be charged. In fact, there is no substantial income; the cost of online inquiry is not low, and a large proportion of them still need to pay doctors.