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Embracing The New Model And Seeking Business Opportunities In The Cloud, The First 2020 Global Textile Cloud Exhibition Was Successfully Held.

2020/3/30 9:08:00 0

First2020Global Textile Cloud Exhibition

Pushing new products and finding new products Business opportunities, outlook trends, business friends... Exhibition is Window for new products It's a connection. Upstream and downstream industry chain The bridge is a booster for the development of the industry. However, many exhibitions at home and abroad have been postponed or cancelled due to the epidemic. For the textile industry, The original rhythm was disrupted, new product promotion blocked, directly affecting subsequent orders and enterprise development. To this end, the Keqiao government and textile enterprises are working together to find a way to break the situation, relying on big data, cloud platforms and other new formats to change the operation mode and service mode, looking for opportunities in the crisis and usher in new opportunities for development.


On the 20-27 day of March, the first 2020 global textile cloud exhibition was successfully held to help Keqiao textile enterprises "cloud" end. The cloud exhibition is hosted by the China Light Textile City Construction Management Committee, the Keqiao District Commerce Bureau and the Zhejiang light textile city group Limited by Share Ltd of China. It is a global textile network of light textile city group and an online Textile City. It is co organized by Shaoxing International Trade Promotion Association. Exhibitors are mainly local textile enterprises in Keqiao, and other enterprises in Zhejiang, Hangzhou, Wenzhou, Jiaxing, Taizhou, Haining and other domestic textile cluster enterprises such as Guangdong and Jiangsu are also actively involved. More than 150 exhibitors have exhibited many kinds of new products such as Mao Tse, jeans, knitted, printed fabrics, lace and so on.

The exhibition will set up six online pavilions, including women's fabrics, men's fabrics, baby fabrics, printed fabrics, industrial fabrics, home textiles, home decorations, etc. all operations are carried out in the cloud. Buyers can not only browse the exhibition online, live with the exhibitors, but also purchase orders directly through the exhibits page. According to statistics, the average daily traffic volume during the exhibition was 13680 times, and 94 enterprises opened the live broadcast to watch the total of 33681 times.





Let "Internet light" illuminate the road of post epidemic era.

Although the domestic epidemic has been effectively controlled, the epidemic situation is spreading abroad. Under the environment of economic globalization, textile enterprises are facing severe challenges, forcing many enterprises to go out of the comfort zone and explore another possibility of survival. This cloud exhibition is just around the corner. It aims to help textile enterprises to solve multiple problems such as difficulty in exhibition, difficult participation in business and difficult interaction among merchants, so as to promote the deep cross-border integration of "Internet + textile" and inject new vitality into the development of the industry.



Shaoxing Yu Ying Textile Co., Ltd, No. 1 ladies' hall, has successfully drained many intentions customers through live broadcast. It is understood that the company's main types of woollen woolen fabrics, starting from the raw materials, to high-quality, quick response, multi category long. "Affected by the epidemic, the new product promotion channel was blocked in 2020. The cloud exhibition has provided a new direction for product promotion. These days we broadcast live every day. From the initial live broadcast and voice delay to later synchronization, and adding new functions of video chat, I have witnessed the improvement of this platform step by step. I believe that the online textile city will bring more surprises to exhibitors in the future." Company sales manager Ren Yuming said.



Dragon Valley Agel Ecommerce Ltd, Keqiao District, Shaoxing, mainly produces all kinds of knitted fabrics such as Rome cloth, jacquard, printing, Terry, chiffon, mesh fabric and so on. "Our company is an integrated industry and trade enterprise." Dragon Valley "was established in 2014 in collaboration with the online Textile City. It has been continuously streaming from line to line for many years, providing sufficient customer resources protection for the company's development. Wang Jiamiao, general manager of the company.



For this cloud exhibition, Dragon Valley responded positively, because of the variety of business, it was exhibited in the two exhibition halls of women's clothing and baby's children. Wang Jiamiao said that cloud exhibition and synchronous live broadcast are the new channel marketing mode in the future. As B end products, fabrics have a long way to go online, but they have good effects on brand promotion and customer drainage. I am willing to work with the organizers to make progress in the exploration and lead the future development trend.

With this epidemic, the way of life and work will gradually change in the future, and the dependence on online mode will reach a new height. Accelerating the transformation of digitalization and grabbing the new track will help textile enterprises grasp the initiative of Internet economy in the post epidemic era. Keqiao textile industry is well versed in this way. We hope that the first batch of "eating crab" will lead the industry to change and layout the future development.


With the help of cloud power, the upstream and downstream industries will meet each other in a thousand miles.


This cloud exhibition will break the same pattern of marketing. It will save all kinds of expenses and safety hazards when attending exhibitions and visiting customers. It will be able to meet customers from all over the country without leaving home. It will not only solve the urgent matter of exhibitors' new products promotion, but also bring new experience for exhibitors to both sides.



During the exhibition, Cai Hongmiao, general manager of Wujiang Yong long FA Textile Co., Ltd., received more than ten products inquiries and telephone calls every day, and harvested a large number of intention customers. It is understood that the company's main four rounds of fabric, in order to support the epidemic, began in late February this year to expand non-woven fabric protection, and many old customers to cooperate, has successfully sold hundreds of thousands of meters of fabric. "Because of the new development of non-woven fabrics this year, under special circumstances, it is difficult to open up new customers in addition to excavating partners from old customers. This cloud exhibition enables us to meet customers from all over the country and open new doors for product promotion." Cai Hongmiao, general manager of the company.



Honghui home textiles, home textiles home of 6, has been mainly engaged in cotton and flax engineering yarn and white yarn this year. It is mainly modern and simple, with exquisite workmanship and high quality. It is committed to meet the new needs of consumers' health and environmental protection after the epidemic. In the face of the impact of the epidemic, Honghui home textile has been looking for a new marketing mode this year, and has tried to shake down the live broadcast for offline drainage. The cloud exhibition is like a "timely rain" to help enterprises expand sales channels and break through the obstruction of information asymmetry on the upstream and downstream of the industrial chain.


Zhang Honghao, general manager of the company, told reporters: "during the exhibition, I live online every day, and try to drain each other through vibrato and cloud show live, increasing online popularity. The effect is very good. Each product has an average of 300 trips per day, bringing accurate potential customers to the company."


This cloud exhibition is an attempt to explore, demonstrating the strong integration of resources, technological innovation and strong social responsibility of the global textile network and the online Textile City. The success of the exhibition will provide a cloud channel for cooperation and communication between the upstream and downstream of the industrial chain, and further enhance the overall brand image and influence of China Textile City, and set up a new model for the innovation and transformation of similar textile industrial clusters across the country.

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