Shanghai Successfully Intercepted 50 Million Fake Weimi And Chanel Bags To The Market

On July 14, Shanghai police seized 50 million fake Chanel and Weimi, and they were on hot search. This is a huge amount of money involved in the case of counterfeiting and trafficking, a total of 9 suspects have been arrested.

It is reported that the Shanghai police have located an online store suspected of selling fake goods by means of big data research and judgment. It is clear that all the products sold are medium and high-end brands, but they are far below the market price. After being identified as counterfeit, the police arrested and destroyed 7 production and storage dens in mid May, and seized more than 60000 counterfeit bags of famous brands such as Victoria's secret and Chanel, over 70000 pieces of accessories and semi-finished products such as zippers, cloth labels, copper buckles, and more than 20 sets of various manufacturing equipment.

Embarrassingly, these fakes are not high imitations, but rough products visible to the naked eye. Thin fabric, random stitching, misplaced zippers But many people are still being cheated.

Many buyers who don't know the brand don't care about the authenticity. See the style of good-looking, cheap bags will order. This is also why, there are many unknown brand online stores, almost a collection of popular packages, no logo, and the price is even more than 100 yuan. Even if there is market space, it does not mean that the existence of these shops is reasonable. They all infringe the intellectual property rights of authentic products without exception.

We should not be too strict about intellectual property. For example, at the end of June, it was revealed that several craftsmen secretly purchased the same leather to make platinum bags from brand suppliers and sold them under the banner of "original order". It seems that these bags are still original craftsmen and materials, but these craftsmen will still be charged with abusing trust, owning and selling fake and inferior products.

Although Louis Vuitton and other luxury brands joined the Ali anti counterfeiting alliance a few years ago, they joined dozens of domestic and foreign brands to crack down on counterfeit goods. But similar phenomena have not disappeared.

On March 31, Nanjing market supervision department launched a surprise law enforcement inspection on a certain market, and seized 140 counterfeit LV commodities, including handbags, wallets, key chains, etc., filled with 7 sacks. A fake bag operator said that in the market, people often take big bags full of fake luxury goods and ask them whether they want to buy them. The bags they handle are only a few yuan. "I take some 5 yuan, 10 yuan goods, add 5 yuan to sell."

These shocking "5 yuan Lv" exposed the hidden gray supply chain, and it is not easy to cut off these many and complex channels.

Some high imitation manufacturers even compete with brands. From a regular store to a bright online store.

Interface fashion has reported that since the second half of last year, consumers all over the country have come across Charles & Keith, a fast fashion brand with high imitation of Singapore, when shopping. The store design and logo design of these stores are exactly the same as the original brand. Some of them are flash stores stationed outside the shopping mall, and some are still open in the mall. These stores are on sale almost all the time, and the style is exactly the same.

At the end of June, converse and guizuohu stores in Wujiaochang heshenghui shopping mall in Yangpu District, Shanghai, were also selling counterfeit goods, which were seized by the police on the spot.

When fake goods swagger from the Internet to shopping malls, consumers are even more flustered. Unless the genuine brand is willing to spend a lot of time and energy to compete with high imitation brands and reshape the market atmosphere, the brand value will be damaged to a certain extent. Supreme took a lot of effort to recapture its brand name in China from GAOFAN brand.

In view of this, the fashion industry has been looking for solutions. In the past two years, a popular choice is to implant blockchain technology into products, so as to facilitate subsequent resale and counterfeit identification, so as to ensure the authenticity of products and confirm the source. But the popularity of this technology in the fashion industry is far from enough, and the application is also shallow.