Thirty And Beautiful From The Heart

　　 Beijing Fashion Week 2020 It was officially opened on September 15. LANDI Blue land As a high-end women's wear brand with 30 years of history and cultural heritage, the "cloud" end appeared in this special period of the epidemic, leading the new fashion of Beijing fashion industry and adding a different style color to the fashion week.

This season's fashion week emphasizes special period and special presentation, with the theme of "bright pursuit, cloud tide when burning" as the theme, through the form of "cloud release" and "cloud broadcast room", focusing on the trend and consumption, integrating online and offline, and leading the fashion trend of innovative display consumption mode. Based on the special opening of 2020, landi also seeks innovative style, designs 20A / W ready-made clothes, shows the core of brand culture with international fashion vision, and presents a visual feast of breaking through the conventional fashion trend in the "cloud" end.

　 Randi30 thirty and Li from the heart

Landi is a high-end women's wear brand of landi group. Since the establishment of the brand in 1990, it has been committed to defining urban fashion business women's wear, positioning well-educated, high-income, elegant taste, the pursuit of perfect quality of life of urban white-collar women.

Fully considering their daily work and life dress needs, adhering to the concept of exquisite, fashionable, elegant and simple clothing, cleverly uses color matching and natural cutting, and emphasizes the comprehensive use of clothing category richness and accessories in each season's new product design, showing the simple and elegant characteristics of women. Based on the domestic and international market with elegant design style, classic version, exquisite fabrics and perfect details, it brings the perception and enjoyment of "beauty" for contemporary professional women.

　　 Landi fall / winter 2020 / 21

At such a special moment as the 30th anniversary of landi, this Beijing fashion week also shows a brand image which is different from the past and has more mature charm and trend vitality: at the age of its first year, it has faded into maturity, has the responsibility to meet the challenges, and adds a "more powerful" expectation for the future.

The design of this season draws on European fashion elements. Due to the epidemic situation, the R & D design team has cancelled the collection of styles. Starting from the world culture and art works, it blends aesthetic forms, and in the interweaving and blending of light, shadow and color, the clothing layers are paved with smooth texture. Return to the original, pay attention to balance, and follow the symbiotic relationship between body and clothing materials. With plain colors to express the natural sense of reality, the essence of international fashion style and local culture and brand positioning are integrated, and the enduring classic patterns are given a new interpretation, so as to create fashionable and high-end ready-made clothes that meet the needs of daily wear.

At the 2020 Beijing fashion week, landi landi Huamei presented the annual theme of Fashion Week "pursuit of light". At the same time, with the simple, fashionable and temperament of new ready-made clothing design and the brand concept unchanged for 30 years, it set off a new trend and industry thinking. In the future, landi will not forget its original intention, uphold the spirit of ingenuity, witness the development of the trend of the times, and continue to write a new chapter in the industry. (reporter Jiao Yanling)