Focus: Puffin Designer

PUFFIN Committed to discovering everything related to fashion trends, so PUFFIN Designers of course are not ordinary people, this issue will be a grand introduction for you PUFFIN Chief designers - Prime Minister and ryugokomoto.

Brand introduction:

Puffin is a fashion brand that reflects the attitude of young people towards life.

Puffin clothing is a young fashion brand jointly created by the designer team of China, Japan and South Korea. At present, the brand is sold in China, Japan and South Korea at the same time. The design of puffin integrates cultural elements such as graffiti, street and retro, and uses a lot of expression techniques like sunshine, self-reliance and innovation that young people like. Every season, puffin cooperates with famous illustrators, 3D animation designers and other elites to launch joint brand. The design headquarters is in Tokyo, Japan.

Prime Minister: founder of puffun brand

Graduated from Beijing Institute of fashion design

We are a fast-paced and experienced brand and appaerl design team that helps ambitious teams shape unique ideas into unforgettable clothing.

Ryugokomoto: Japanese Fashion Designer

Ryugokomoto is a Japanese fashion designer, creative director and art director. The founder of the fashion brand "the no border.".
"The nobrder" brand is committed to creating a pioneer of high-end street fashion. Designer Ryugo's studio is located in Tokyo's most popular fashion district (nanqingshan). Since the spring and summer of 2020, he has served as art director in joint brand design with "bewhy".
"Thenoborder" is a young fashion brand. Ryugo's idea is that fashion has no borders. Eliminating the boundary of "must be this way" through design will provide a free fashion concept. In order to adapt to the changing lifestyle, all products are based on people's changing life attitude and personality concept. The core value of the brand is to seek the best combination and co branding, pay attention to multi-function and the suitability of various occasions, and inspire more fashion inspiration with exquisite detail design.

Works appreciation:

The overall more neutral style and color (later will also be women's clothing), but will not let people feel monotonous. Funny, stylish, versatile and creative. Each piece has enough bright spot, the upper body also has enough force grid!

Minimalist typesetting, various shapes and irregular geometric patterns make it easy to match and not easy to bump into. No matter what style of friends, puffin clothes always have their own style.

Although the color is beautiful, but it is mostly low saturation, simple and texture.

Just in kind photo has the style of a magazine blockbuster, and it is beautiful to shoot.