Ordos: Invigorating Rural Areas With Warmth And "Targeted Poverty Alleviation" In Action

      Since the targeted poverty alleviation action of poverty alleviation and Rural Revitalization has been carried out, Ordos group has further strengthened the communication with the local government through the action of "100 enterprises helping 100 villages", actively cooperated with the government, comprehensively implemented the Rural Revitalization Strategy and targeted poverty alleviation, and assisted the poor areas and the masses to get rid of poverty in the current and long term Be rich and sustainable in the future.

At the end of 2019, the leading cadres of Erdos dianye group brought 200 tons of cement to sumitu sumugacha and bayinbuag Gacha in etoke banner, Ordos City, to support infrastructure construction and collective mutton sheep breeding projects in the two places. Zhaga village won the praise of all the villagers in the village.

This scene is only a microcosm of Erdos Group's "100 enterprises helping 100 villages" and actively practicing targeted poverty alleviation and warming people's hearts.

We have included all kinds of forces that can not be ignored in the "three major tasks of poverty alleviation" in the "well-off society" in 2017, which can not be ignored. They have actively responded to the call of the government and carried out targeted poverty alleviation and assistance actions, and formed a support mode with the local government, such as interest linkage, employment and entrepreneurship, promotion of the whole village and construction of the whole industrial chain.

Ordos group is one of the advanced models.

Ordos has always been in line with the corporate culture concept of "big enterprise, great responsibility", and on the basis of its continuous development, it has never forgotten to benefit one side. It not only leads the local economic development, changes the local appearance and improves the local image, but also promotes the prosperity of a number of supporting small and medium-sized enterprises, promotes the income growth of farmers and herdsmen, creates a large number of jobs, and cultivates a large number of high-quality workers and managers, and spare no effort in urban construction, education, poverty alleviation and other social construction.

01

Benefit animal husbandry and people, mutual benefit and win-win situation

Ordos is a cashmere enterprise, which is closely related to agriculture and animal husbandry industry. As early as 1980s, Ordos Cashmere Group began to implement the policy of benefiting animal husbandry and people, and implemented the integration strategy of trade, industry and animal husbandry. For example, the investment supports the project of sand control and greening in Engebei, the project of returning grazing land to pasture in Erdos City, the construction of primary processing projects benefiting farmers and herdsmen in cashmere producing areas, the investment in establishing sheep breeding bases, the promotion and improvement of cashmere goats, the provision of high-quality breeding goats for the autonomous region, the increase of cashmere yield, and the direct increase of herdsmen's income, etc This kind of ecological management and development pattern has been continued up to now.

Since 2005, Erdos Cashmere Group raw material branch company has cooperated with the municipal government to help herdsmen build sheds and raise white goats in poor pastoral areas every year, so as to improve the conditions of farmers and herdsmen, improve the ecological environment and increase the income of farmers and herdsmen. In 2005, he successively invested in Etuokeqian banner and Etuoke Banner of Ordos City, Inner Mongolia, to help herdsmen build captive greenhouses. In 2006, he invested in dakebor village of etoke banner to improve the conditions of herdsmen's captivity. Through the implementation of the above projects, the integration of trade, industry and animal husbandry has been developed in an all-round way, and the biggest beneficiaries are local animal husbandry and farmers and herdsmen. Through the business radiation and advantage integration of rural pastoral areas, the industrial chain and the interest community of common prosperity and loss will be formed, which will promote the overall development of industry and regional economy.

In 2017, Erdos Cashmere Group established a breeding base for superfine cashmere goats in houdaliang of etoke banner, and in 2018, it established a demonstration ranch of superfine cashmere in Sanbei sheep farm of Etuoke Banner. In order to continuously promote the cashmere production base in Erdos Shemen banner, the group established a cashmere production base in Erdos in order to maintain the high-quality cashmere production base Go down.

In order to implement the construction of superfine cashmere ranch, Erdos Cashmere Group has increased the actual subsidy for cashmere produced by cooperative pasture and extended herdsmen on the basis of market price, so as to increase people's income and give them real incentives. In the two years of 2018 and 2019, the Group invested 2.23 million yuan in pasture construction, mainly for: scientific research and experiment of pasture, standardization promotion of pasture, sponsorship of ranch construction, subsidy of herdsmen, etc.

Since the establishment of pasture cooperative relationship with Yiqi mingai and Albas Sumu in 2019, Erdos Cashmere Group has further used the policy of high quality and good price to launch cashmere subsidy standard for cooperative pasture on the basis of market price. In 2019, in albus Sumu, we purchased 6372.8kg cashmere from 14 herdsmen on a pilot basis with high quality and good price. In addition to the market price, 12 herdsmen enjoy the fineness subsidy after combing, with the maximum subsidy of 18590 yuan per household.

In addition to offering price preference in purchasing high-quality cashmere, Erdos Cashmere Group also increased investment in the construction of superfine cashmere ranches for cooperative pastures and extended herdsmen, student activities for poor college students in pastoral areas, and assistance for major diseases in pastoral areas. Through the construction of new technology, we can provide more scientific and technical support to the construction of livestock breeding base. And actively do a good job for the herdsmen breeding, breeding and Pasture Construction and other services, strive to let the majority of herdsmen enjoy more technical dividends.

All these plans and actions are not only a powerful hand to guide and encourage the herdsmen to breed superfine cashmere goats, but also an important embodiment of the preferential grazing policy of Erdos Cashmere Group. This is not only the feedback of a national brand to the majority of herdsmen, but also the responsibility and responsibility of a leading enterprise. Under the background of the new topic of "targeted poverty alleviation" proposed in the new era, Ordos Cashmere Group will continue to help herdsmen increase their income and reduce their expenses by means of capital poverty alleviation, technology poverty alleviation and service poverty alleviation, so as to realize the sustainable development of cashmere industry. We will continue to support improved breeding and standardized breeding of high-quality cashmere goats, drive the development of regional sheep industry, achieve win-win results of industrial development and targeted poverty alleviation, and help farmers and herdsmen get rid of poverty and become rich.

02

To the point to the home, accurate help

In addition, in the process of poverty alleviation, Ordos still adheres to the concept of seeking truth from facts and solving the difficulties of farmers and herdsmen to the greatest extent, deeply and comprehensively implements the Rural Revitalization Strategy of "100 enterprises helping 100 villages" and precise poverty alleviation tasks, and makes every effort to help farmers and herdsmen and poor households get rid of poverty.

The electric smelter group mentioned at the beginning sent 200 tons of cement directly to the aid objects to help sumitou sumugacha and Bayin Prague Gacha. It is only a part of the poverty alleviation strategy for the construction of sheep pen, road hardening and other infrastructure. Since these two Gacha became the support objects of the group, the group has been paying close attention to their poverty alleviation and development work for many times Help and comfort the poor.

In May this year, Erdos dianye group also helped 300000 urea as spring ploughing fertilizer for local villagers in mukennaoer Town, etoke banner, and was invited to participate in the launching ceremony of helping Gacha village live animal trading market. In addition, the Group donated 30000 yuan worth of computers and books to the three Gacha villages, which were used to improve the collective economic office conditions and support business materials. The group also helped to pave the 8.8 km road from wulanqirigacha to Hangjin Banner, provided 5000 tons of stone, widened the village road, solved the traffic demand of bengacha and surrounding Gacha villages, and solved the travel problems of Gacha village Adjusting measures to local conditions to realize the collective economic hematopoietic function of Gacha Village

At the beginning of the year, the gongyue group also donated to the town. After sending 50 tons of chemical fertilizer in spring to reduce the farmers' agricultural burden, more than ten musical instruments, such as Erhu, Sanxian, Sihu, electronic organ, accordion, Gong, drum, cymbal and speaker, were sent to the elderly activity center of Shenjing village, which expanded from material poverty alleviation to spiritual assistance, enriching the villagers' extracurricular cultural life.

Ordos is doing more than that.

Since the launch of "100 enterprises help 100 villages", the responsible persons of Erdos Group have visited the poor families regularly to find out the basic conditions, causes of poverty and labor skills of the poor families in detail, set up poverty-stricken household archives for them, sort out the existing difficulties of poor households, and constantly strengthen and improve the assistance and management of poor households. During the Spring Festival, the group also expressed sympathy to the poor households in various villages of etoke banner, sent them consolation articles and money, and encouraged them to keep a positive and unremitting attitude, seize the opportunity of targeted poverty alleviation policy and make joint efforts to live a well-off life.  

At the same time, the demand of recruitment and employment of Erdos Group also inclines to poor families. Invite college students to cooperate with the herdsmen group to improve their income, so as to enhance the stability of the labor force.

On November 21, 2019, the "100 enterprises help 100 villages" College Students' employment observation meeting of Ordos group was held in Qipanjing to launch a special employment assistance action.

"Ordos warms the whole world" - this sentence is not only the advertising language of Ordos, but also the business philosophy of the group. We have always adhered to the "people-oriented" belief, closely linked the interests of farmers and herdsmen with the interests of enterprises. While strengthening ourselves, we did not forget to promote industrial development and help rural revitalization.

The sustainable development project team of Erdos Group launched the activity of "warm the old clothes, reuse = warm", and donated clothes to puwala village, Tongxiang Township, Jiangda County, Changdu County, Tibet, to warm the winter in the poverty-stricken areas.

Up to now, Ordos has invested hundreds of millions of social public welfare activities, including desert greening project, cashmere goat breeding base construction, earthquake relief, donation, and glory action. In 2003, Ordos group was awarded the medal of "enthusiastic about public welfare and supporting voluntary service" by the Central Youth Volunteer Association of the Communist Youth League. In 2006, Ordos group was awarded the "corporate citizen Award" in China's public welfare activities. In 2009, Ordos group won the 2009 "China Charity Award" issued by the Ministry of civil affairs and was rated as "public star" by Inner Mongolia Autonomous Region; in 2011, the group won the honorary title of "public star unit" in the second public welfare star selection activity of Inner Mongolia Autonomous Region, and was nominated for the sixth "China Charity Award" by the Ministry of civil affairs

In the future, the "hundred villages" in Erdos will continue to develop together. In response to the call of the party and the government, we should continue to care about the production and living conditions of poor households, carry out more extensive and multi angle assistance in financial aid, education support and employment assistance, guide farmers and herdsmen to become rich, and make new and greater contributions to winning the battle of poverty alleviation, building a moderately prosperous society on schedule, and comprehensively promoting rural revitalization.