Industry Attention: Most Of The 72 Clothing Brand Enterprises' Net Profit Declined

      In 2020, affected by the new epidemic situation, the domestic retail industry will be greatly impacted. Among them, the clothing industry is seriously damaged. According to the data of the National Bureau of statistics, from January to December 2020, China's total retail sales of consumer goods were 39.20 trillion yuan, a year-on-year decrease of 3.9%; The total retail sales of clothing, shoes and hats, and knitwear and textiles reached 1.24 trillion yuan, down 6.6% year-on-year.

        In addition, according to the data of Yingshang cloud think tank, the collection of women's clothing, men's clothing and clothing will shrink significantly in 2020, among which the clothing collection stores will adjust sharply. Among its 100 clothing sample brands, there are 21 women's clothing brands with 10 or more outlets.

      The damage of the clothing industry is also reflected in the annual financial report data. According to the financial report data of 72 domestic listed apparel enterprises monitored by yingshang.com in 2020, the net profit of 60% of them has declined to varying degrees.

Due to the external influence of the "epidemic situation", the clothing industry has accelerated the reshuffle of the industry. In the waves and sands, there are always forces in the growth. Some are safe and continue to lead. Some are lagging behind temporarily, but they are also developing in a new direction.

On the way down, the net profit plummeted seriously

In 2020, the total revenue of 72 listed clothing enterprises was 297.291.4 billion yuan, down 13.71% year-on-year. In terms of net profit, the total net profit of these 72 enterprises in 2020 was 20.055.3 billion yuan, with a year-on-year decrease of 156.06%.

Among them, 8 enterprises with annual revenue of more than 10 billion yuan are Anta sports 35.512 billion yuan, Ordos 23.140 billion yuan, taobo 15.77 billion yuan, Senma clothing 15.200 billion yuan, Li Ning 14.457 billion yuan, Hailan house 17.96 billion yuan, Jihua Group 14.95 billion yuan and Youngor 11.48 billion yuan.

In terms of revenue, 21 companies achieved year-on-year growth in revenue, of which 8 showed double-digit growth, while 51 enterprises had a negative year-on-year growth in revenue.

The net profit of 30 enterprises increased year-on-year, of which 3 enterprises achieved 3-digit growth in net profit, which were 233.45% in langzi shares, 112.56% in Yimin group and 100.49% in St modern, and 20 enterprises achieved double-digit growth. There were also 42 enterprises with a decrease in net profit over the same period of last year, even some of them were tragic. Among them, the net profit of Huasi, Jihua Group, daily broadcast fashion, leading shares and leisdain all decreased by more than 1000%, and that of Huasi was even more than 3085.99%.

The bright spot in the predicament may become new growth

According to incomplete statistics, among the 8 clothing enterprises with annual revenue of more than 10 billion yuan, the revenue growth of 5 enterprises decreased year on year. Among them, there are many concerned about Hailan home and SEMA clothing.

Children's clothing contracts most of the country's Samma

SEMAR clothing has the first domestic children's wear brand, but its performance data in 2020 is not ideal. In 2020, the revenue of children's clothing of SEMA will be 10.132 billion yuan, with a year-on-year decrease of 19.99%; Leisure clothing revenue was 4.956 billion yuan, a year-on-year decrease of 24.26%.

In addition, the number of stores has also decreased. As of December 31, 2020, its stores in provinces, autonomous regions, municipalities directly under the central government and overseas have been reduced from 10257 in 2019 to 8725.

Although the revenue of children's wear has declined, the proportion of children's clothing brand Balabala in SEMA's revenue has continued to grow, increasing from 65.49% in 2019 to 66.64% and continuing to occupy the first business position of SEMAR.

L the online business of Hailan home becomes a bright spot

Although the overall revenue of the National Men's wear Hailan house will decline in 2020, it is undoubtedly still a leading men's wear enterprise, ranking first in terms of market share for seven consecutive years.

In 2020, Hailan home realized 17.96 billion yuan of revenue, a year-on-year decrease of 18.26%, and the net * * value was 1.718 billion yuan, a year-on-year decrease of 45.78%. In the past three years, the net * * has been declining, with a net value of RMB 3.455 billion in 2018 and RMB 3.211 billion in 2019.

Nevertheless, it is worth noting that the proportion of its online business revenue increased from 6.19% in 2019 to 11.75% in 2020, and the annual main business income reached 2.050 billion yuan, with a year-on-year growth of 55%.

On the other hand, in recent years, Hailan home has gradually transformed into a "wardrobe for the whole family". In addition to the men's clothing brand Hailan home, there are also women's clothing brands ovv, eichitoo, fast fashion brand black whale, furniture brand Hailan optimization, children's wear brand British style, boys and girls, etc. At present, men's wear brand is still the main revenue, and * * still needs time to test.

Daily fashion: the decline is only temporary

Although the daily broadcast fashion in women's wear, there is no obvious advantage. However, the growth rate of its performance is obviously consistent with whether the epidemic situation is stable or not.

In the first half of 2020, when the epidemic situation was not under control, the daily broadcast fashion was seriously damaged, which also led to a 26.19% drop in the overall operating revenue in 2020 compared with last year.

But in the second half of the year, with the epidemic situation basically stable, its performance began to rebound. According to its financial report, in the second half of 2020, the revenue will reach 511 million yuan, an increase of 64.25% compared with the first half of the year. And the rebound continued into the first quarter of this year. 　　

With the arrival of the dark horse, sportswear ushered in the golden age

Although the epidemic situation has become a major factor in the decline of the performance of many clothing brands, taipingniao has "bucked the trend" and become one of the black horses this year.

In 2020, taipingniao's business income will reach 9.39 billion yuan, with a year-on-year increase of 18.4%; Net return to the parent after deduction of non-profit was RMB 560 million, with a year-on-year increase of 59.1%. Under the epidemic situation, taipingniao has achieved double growth of income and * *.

According to the financial report of taipingniao, its growth factors mainly come from the implementation of the three major strategies of "focusing on fashion, data driven and whole network retail". Taiping bird, which is constantly expanding its youth, is also in the field of fashion and sportswear. 　　

And the sports tide is just quietly rising, whether it is outdoor sports such as mountaineering, skiing, diving, or yoga and other minority sports, are showing an increasing trend. Anta and Li Ning, the top sports apparel brands in China, also perform well in 2020, and the "golden age" of sportswear has come.

According to Anta's 2020 financial report, its annual revenue was 35.512 billion yuan, an increase of 4.7% over the same period last year, while its net profit decreased by 1% compared with last year. Among them, FILA became Anta's most important revenue source, surpassing Anta brand. During the reporting period, the revenue of FILA increased by 18.1% to 17.45 billion yuan, accounting for 49.1% of the total revenue.

On the other hand, with the return of guochaofeng, Li Ning, a sportswear brand, continued to maintain the steady growth of its turnover in the past five years. In 2020, the annual revenue was RMB 14.457 billion, an increase of 4.3% over the same period last year. The net interest rate increased from 9.1% of last year (after deducting the profit and loss unrelated to one-off operation) to 11.7%. 　　

In addition, the outdoor sports brand mugaodi also showed that it sold more than 133000 tents in 2020, and realized the annual operating revenue of 642.7 million yuan, with a year-on-year increase of 21.41%; The net profit was RMB 45.9747 million, with a year-on-year increase of 12.72%; Both operating revenue and net revenue increased by double digits.

With the effective control of the epidemic situation, China's overall economic situation has been fully recovered, and the domestic clothing consumption is also getting warmer. According to the latest data released by the Bureau of statistics, in the first quarter of 2021, the contribution rate of final consumption expenditure to economic growth is 63.4%, driving the GDP growth by 11.6 percentage points. It can be predicted that clothing enterprises are expected to achieve moderate growth in 2021, and the clothing industry will be in full bloom again.