2021 China Fabric Star Series Activities Review Meeting Held In Beijing

2021 "China fabric star user's most satisfied fabric products survey" lasted for three months. Nearly 1000 pieces of excellent fabric products from 200 enterprises and brands were collected. After screening, screening and evaluation by judges, six categories of awards were set up. Finally, 53 excellent fabrics stood out and won awards. The final winners will be announced in the conference room m7-02 of "2021 China International fabrics and accessories (autumn and winter) Expo" (National Convention and Exhibition Center · Shanghai) on October 9, 2021.

　　 On the afternoon of September 16, the 2021 China fabric star series activity evaluation meeting was held in Beijing. Nearly 1000 pieces of fabrics from 200 enterprises and brands competed for the awards of the jury, the best technological innovation award, the best pattern color award, the most fashionable style award, the most market value award, and the best enterprise service award, with a total of 6 Awards and 53 places.

　　 Under the guidance of China Textile Industry Federation and sponsored by textile and garment weekly magazine, this series of activities are supported by Dezhou Huayuan Ecological Technology Co., Ltd. and Qingdao Bangte Ecological Textile Technology Co., Ltd., aiming to discover, commend and promote excellent fabric products and enterprises, and build a professional platform for industrial docking, It is the most influential nationwide fabric survey activity, which has been unanimously recognized by upstream and downstream enterprises for many years.

　　 Fu Kui, design director of Beijing white-collar Fashion Co., Ltd., Jin Shuo, deputy general manager of Beijing Fangsheng Fashion Technology Co., Ltd., Li Yanqiang, deputy director of supply chain center of Amoy Co., Ltd., Luo Zhen, senior designer of 361 degree (China) Co., Ltd., Zhang Hongyu, product manager of Beijing Shunmei Fashion Co., Ltd., assistant director of China Textile Yilian, Mr Zhang xiulong, director of Oriental fashion industry, and 6 heavyweight textile and garment industry tycoons form the evaluation committee to comprehensively consider and monitor product innovation according to the evaluation standards with professional vision.

　　 Accurate pulse control:

　　 Cultural confidence and technological innovation go hand in hand

　　 The investigation was launched in June 2021. Up to August 30, 2021, the investigation lasted for three months, and nearly 1000 pieces of products including many well-known fabric enterprises in the industry were received. The final winners will be announced in the conference room m7-02 of "2021 China International fabrics and accessories (autumn and winter) Expo" (National Convention and Exhibition Center · Shanghai) on October 9, 2021.

　　 The judges carefully selected nearly 1000 pieces of fabrics from the aspects of technological innovation, pattern color, fashion style and market value. Clothing brands and designers focus on the performance of products in the field of ready-made clothing and market potential, while supply chain experts focus on the comprehensive performance and market potential of the products.

　　 "This year, the proportion of national style fabrics, science and technology innovation fabrics and functional fabrics has increased significantly, especially the scientific and technological innovation fabrics, which radiate more than ten different attributes and styles." this is the biggest highlight of this review. The judges believe that on the one hand, it shows the cultural confidence of China's strong national strength, on the other hand, it confirms that scientific and technological innovation has a strong support for enterprises.

　　 It is reported that since 2011, the most satisfied fabric products survey activity of China fabric star has been held for 11 times in a row, and hundreds of excellent fabric enterprises have participated in the activity every year. Nearly 1000 fabric enterprises have participated in the survey, and tens of thousands of fabrics have been evaluated, involving men's, women's, sports and leisure fabrics Underwear and home clothing fabrics and children's clothing fabrics five categories. Every year, China's fabric star series of activities are constantly innovating and breaking through, injecting new vitality into the high-quality development of the whole China's fabric industry upstream and downstream, and making efforts from three aspects of science and technology, fashion and green, marching towards a new journey of high-quality development.

　　 It is worth mentioning that the venue of this evaluation meeting was specially provided by Beijing Fangsheng Fashion Technology Group Co., Ltd. after the selection activity, Fang Sheng's young designers made a detailed evaluation on the fabrics.

　　 Jin Shuo said that materials are an important support for clothing, and Fang Sheng has always attached great importance to the "fabric" link. Fabric star activity is a good link between the clothing and fabric enterprises. "The sponsorship venue, on the one hand, expresses support for the fabric star selection activities over the years, on the other hand, the judges can get a close look at Fang Sheng's production and operation. In addition, this selection also provides a rare learning opportunity for young designers of the company. After all, it is very difficult for them to get in touch with the diverse styles and categories provided by so many fabric suppliers I'm not sure

　　 Judge's words: fabric:

　　 Who is the "fabric star" in the eyes of judges?

　　 What kind of fabric can impress the judges most? What are the characteristics of the fabrics? What are the signals from the review process? During the evaluation, the judges talked freely about their own selection criteria on the current popular fabric trend, the procurement standards of terminal enterprises, and the specific characteristics of the fabric representatives participating in the evaluation.

Fu Kui

Design director of Beijing white collar Fashion Co., Ltd

　　 "The increase of platforms means the increase of opportunities. I hope the fabric star selection activity can continue."

　　 Founded in 1994, Beijing white-collar Fashion Co., Ltd. has always been in line with the design concept of "design for life", to convey a kind of fashion concept and lifestyle to Chinese women.

　　 In the selection, the increase of functional fabrics left a deep impression on me. I recorded more than 20 fabrics that reached the threshold of landing and running volume. In fact, according to the standards of scientific and technological innovation, pattern color, fashion style and market value, many fabrics have market potential to be developed. However, if they can be applied in the R & D and production of enterprises, the production capacity, supply cycle and product price of fabric manufacturers need to be considered.

　　 At present, there are many fabric evaluation and docking activities in China. I think this is a very good phenomenon. Although each activity has its own focus, the increase of platforms means the increase of opportunities, which plays a very important role in promoting the prosperity of the market and the linkage between upstream and downstream of the industrial chain. We hope that the fabric star selection activity can continue to run and realize greater value.

Jin Shuo

Deputy general manager of Beijing Fangsheng Fashion Technology Co., Ltd

　　 "The fabric star event is a good link between the communication and cooperation between garment and fabric enterprises."

　　 Fangsheng Fashion Technology Group owns the sole agency right of Pierre Cardin women's wear in China (including Hong Kong and Macao), carrying Pierre Cardin's design inspiration, brand change and connotation.

　　 As a judge who has participated in the fabric star selection activities for many years, I found that compared with previous years, there is a very important trend in this selection, that is, the number of fabrics with scientific and technological properties has increased significantly. On the one hand, this is due to the state and industry's attention to "science and technology", on the other hand, it is the backward push of market consumption data. From the perspective of enterprise application, I will pay more attention to the innovation of yarn application, weaving, dyeing and other aspects when purchasing fabrics with science and technology attributes.

　　 In this selection, in terms of scientific and technological innovation, graphic color, fashion style and market value, I value market value most. The specific standards can be refined into the wide application of fabrics, as well as the performance in hand feeling, elasticity, composition and so on.

Li Yanqiang

Deputy director of supply chain center of Amoy Co., Ltd

　　 "Amo attaches great importance to the scientific and technological properties of fabrics, and I have high expectations for the technological innovation properties of fabrics."

　　 Innovation led science and technology industry is the new orientation and new label of textile industry. As a leading and leading enterprise in the field of underwear, Amoy founded Amoy brand in 1993 and continued to build its brand and category. After years of development, amo has realized the development from single brand to multi brand, leading the development of personal clothing industry, and was successfully listed on Shanghai Stock Exchange in May this year.

　　 Different from clothing, underwear has its own characteristics, such as the application of less fabrics, higher requirements for comfort, so the technical properties of fabrics are very high. In this selection, I also have a high expectation for the scientific and technological innovation properties of flour materials.

　　 The fabric R & D of AMO is based on the deep cooperation with upstream enterprises. The fabrics developed by terminal enterprises have stronger directivity and application value. I hope that fabric enterprises can establish contact with terminal enterprises and brands by taking advantage of the platform, so as to develop more suitable products in the future.

Luo Zhen

Senior designer of 361 degree (China) Co., Ltd

　　 "I value the market value of fabrics most, and the first one to complete is the selection of the best market value award."

　　 As a leading sports brand in China, 361 adheres to the brand positioning of "specialization, youth and internationalization", and takes "professional + trend" as the dual drive and multi-dimensional development.

　　 It is a great honor to participate in the selection of China fabric star. For 361 brand and myself, this is not only an opportunity to show professional ability and market sense, but also to deepen the communication and interaction with superior enterprises and designers. This year's works have left a deep impression on me. For example, the functional and national fabrics have been greatly increased, especially the fabrics with scientific and technological innovation properties.

　　 From the perspective of enterprise procurement, taking 361 degree as an example, we consider many factors, such as technological innovation, pattern color, fashion style are very important, but the most important thing is the market value of fabric. In this selection, what I finished first is the selection of the best market value award.

Zhang Hongyu

Product manager of Beijing Shunmei Clothing Co., Ltd

　　 "Fabric innovation should not be carried out in a wild fashion, but should meet and meet the most basic needs of clothing."

　　 Shunmei is an old brand enterprise in Beijing, specializing in the customization of suits and Zhongshan suits. It can provide enterprises with overall customization scheme for high-end professional wear. Among the nearly 1000 fabrics selected by China fabric star, the proportion of fabrics with scientific and technological innovation and functional attributes has been greatly increased, which is directly related to people's attention to the concept of health and environmental protection in the post epidemic era.

　　 From the perspective of enterprise procurement, I value environmental protection, technological innovation and application value, followed by flower pattern and pattern. Among them, the environmental protection performance is currently the most valued by Shunmei. Before the national advocacy of "carbon peak" and "carbon neutralization", Shunmei has been committed to the environmental protection treatment of production, process, sales, packaging and other aspects, and our designers have taken environmental protection as an important condition in the design process. In the selection, I focused on the fabrics with environmental protection properties.

　　 It should be noted that fabric innovation should not be carried out in a wild fashion, but should meet the basic needs of clothing.

Zhang xiulong

Assistant director of China Textile Yilian / Director of Oriental fashion industry

　　 "A lot of national fabrics have emerged this year, which is closely related to the cultural self-confidence of Chinese people."

　　 The Oriental Fashion Center has been taking the original design trade as the core. Through holding Qingdao fashion week, the first China South Korea original designer brand fair and other activities, the Oriental Fashion Center has built a new highland of China's fashion industry. At the same time, it actively promotes the standardized development of the fashion buyer industry, and effectively improves the overall level of China's fashion buyers and China's fashion industry.

　　 From the key words such as buyer and women's wear, we can see that my selection criteria are more avant-garde. I attach great importance to the wearability, color and pattern of the fabric, and I have a special standard whether this fabric can arouse my association and impulse to make it into clothing.

　　 In the selection, I was deeply impressed by the pattern fabrics with rich Chinese elements. From the clothing release shows and sales data in recent years, we can see that the Chinese style elements are closely related to the cultural self-confidence of Chinese people. I believe that the rise of national style fabrics has a great positive effect on the development of national fashion and national style clothing.