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Expand New Scene And Open New Space Of Textile Market

2022/8/25 17:12:00 2

Textile Clothing



If the cleaning area and frequency are set and the positioning accuracy is up to millimeter level, the cotton wadding intelligent cleaning robot can "fulfill its duty" and ensure the cleaning of the ground in each process section; If you want to complete the custom-made clothing automatically in 7 minutes, you can complete the customized clothing automatically in 7 minutes if you want to complete the customized clothing in 7 minutes; We should innovate national defense education with advanced technology, put national defense education in fun, and bring immersive experience to consumers

Recently, among the 151 new information consumption demonstration projects announced by the Ministry of industry and information technology, a number of new information consumption project products in the textile field using cutting-edge technologies such as artificial intelligence stand out. These new information consumption projects, with information as the link, organically integrate the traditional textile and clothing production, consumption and service, which not only innovates the consumption scene, but also opens a new space for the textile industry to consume the market.

Expand new scene

In the test hall of Anhui Lingkun Intelligent Technology Co., Ltd. (hereinafter referred to as "Lingkun intelligence"), intelligent cleaning robots, stacking intelligent forklift trucks, sliver barrel intelligent handling robots and other intelligent robots independently developed by the company are undergoing 24-hour uninterrupted testing.

"It will take more than eight months from the development of intelligent robots to the stability and accuracy test of complete equipment." Wang guilei, deputy general manager of Lingkun intelligence, told China Textile News, "The cotton wadding intelligent cleaning robot selected in the new information consumption demonstration project of the Ministry of industry and information technology can set different cleaning frequency regularly or according to the cleanliness of the ground through the preset cleaning area, effectively clean up a large number of cotton wadding and flying flowers produced in the cotton yarn production process, and ensure the cleanliness of the workshop, yarn quality and the health of workshop workers.

This is one of the scenarios in which Lingkun intelligent implements clean production and even flexible material transfer between the whole process for the cotton spinning field.

Wang guilei said that the company's R & D team seized the development opportunity of China's textile industry transformation, through intelligent equipment and digital technology to reduce labor costs, improve product quality and production efficiency, and upgrade the intelligent industry. After several years of R & D and technical research, the company has successfully developed dozens of autonomous navigation intelligent mobile robot products. Among them, cotton textile logistics intelligent robot series products, positioning accuracy can reach millimeter level, in the domestic leading level.

Information consumption is an important driving force to boost consumption and smooth domestic circulation. Under the background of normalization of prevention and control of new pneumonia, information consumption plays an important role in expanding domestic demand, ensuring employment and benefiting people's livelihood.

With an average area of more than 2500 square meters, the comprehensive experience center of the flagship store of children Wang, mother and baby is particularly attractive in the large-scale complex shopping center. In this big store mode, Baby King covers a wide range of maternal and infant products, with a rich product line, including underwear, home textiles, clothing and children's shoes, toys, cultural and educational intelligence, and more than 10000 kinds of products.

At the same time, in order to further meet the diversified consumption needs of different stages of mother and child families and improve the shopping experience, the child king also provides various mother, child care services and black gold member services such as children's paradise, interactive activities, child care services, etc., to create a one-stop shopping scene for consumers.

Combined with high-tech digital equipment, the online and offline integrated customer experience center of Hongdou Co., Ltd. shows the consumption scene in the era of digital economy. With a height of 35 meters, the facade is composed of 68 keel and 2680 silver "leaves". Through the parametric design of modular "blade" and the alternation of light and shadow, a "eye-catching" punch point full of sense of future and vitality has been created on Zhongshan Road in Wuxi City, Jiangsu Province.

In February this year, red bean launched the sixth generation of red bean men's clothing store, a 1000 square meter red bean men's wear super flagship store. The store was built by Thomas, a French designer. In addition to the concept of "red" and "red" in the digital era, the concept of "red" in China's economy is displayed.

Wang Changhui, general manager of Hongdou Co., Ltd., said that the online and offline integration of customer experience center creates an all-round and comfortable store image. From the logo to the front door and even the display, all the details vividly explain the personality, tonality and positioning of red bean, and interpret the ultimate pursuit of "classic comfortable men's wear" of red bean.

Meet new consumption

Imagine that if a consumer wants to buy a T-shirt, they just need to turn on the computer camera, use VR "tailor-made", and then choose the fabric, style, model, pattern or even brand through the screen. After a short wait, you can get the T-shirt you want.

It is no surprise that this kind of clothing purchase experience is supported by c2m. C2m is a kind of intelligent clothing customization mode, which can meet the needs of personalized and high customization consumers. It can directly connect with garment enterprises to carry out flexible customization and intelligent production.

"Choose what I want" and "thousands of people and thousands of clothes" are being realized. " Huang Junfei, general manager of Wuhan Lingsheng wangchain Technology Co., Ltd., introduced the "garment customization blockchain application platform under c2m community mode" developed by the enterprise, which is based on the blockchain technology to create a trust base and a new mode of cooperation under the mode. At present, the platform is being piloted in Wuhan YUDAHUA, which can realize seamless information exchange, data security sharing, mutual trust and efficient cooperation among enterprises in the industrial chain. In the future, the whole supply chain will be presented to consumers, so that consumers can know more directly where their clothing is produced, what the cost is, and whether their expenses are reasonable.

Red bean shares to online and offline integration of customer experience center as the carrier, service extension. Relying on the top software and hardware suppliers in the industry, such as Ezr, sap, Omni channel middle office, BI system, CRM member system, etc., the experience center focuses on Omni channel integration, supply chain management, flexible manufacturing, etc., and carries out customized services. Users participate in the design and product personalized reorganization, realizing 30 second intelligent scanning, 1-minute personalized customization and 5-minute automatic publishing, 7 days of free delivery of ready-made clothing home to complete the whole process of personal customization, to meet the personalized needs of consumers.

Wang Changhui said that with the upgrading of consumption, omni-channel new retail has become an inevitable trend. It is necessary to get through the consumption demand of mobile terminal, PC terminal and physical terminal, transform from flow operation to brand operation, and connect brand image expression and communication of comfortable men's wear with full contact upgrade. At the same time, create store video number, combined with live e-commerce, shorten the access path of users, and accelerate the integration of product and sales.

"The store is an important communication bridge between enterprises and customers. To create a store experience center, the store is regarded as the service carrier and transfer station of the enterprise, so that customers can not only see the products in the store, but also participate in the creative design of the front end, the production and manufacturing in the middle, and the high-quality service provided by the back-end around the application of product scenarios." YAYING group innovation project management manager fan Xiangyu said.

At present, child king has initially built a digital system to support the smooth operation of omni-channel business. Through "employee IP + scene service + user data", it has built a private domain traffic pool, established a long-term and solid user relationship, and transported it from offline to online. Consumers can buy goods anytime, anywhere and enjoy the company's services.

Liu Zhangming, a researcher of Tianfeng securities, analyzed in the research paper that since its establishment, xiaoerwang has been deeply engaged in the big store mode. The stores are concentrated in large-scale comprehensive shopping centers, providing rich categories. At the same time, it has built children's playground and supporting mother and child services, consumer immersion shopping and creating one-stop consumption center for mother and baby. The interaction between the company and customers is centered on the life scene, continuously promoting the iteration of store functions, and continuously promoting the consumption upgrading under the new retail mode.

Mr. Tang Jianzuo, chairman of the board of directors of the group, said that he has made more accurate contributions to China's retail customers by collecting more accurate data and digital information in the field of digital consumption.

Introducing new experiences

   "With the help of modern technology, we can make customers' consumption no longer limited to the narrow range of product purchase. YAYING will serve and digitize all kinds of business such as R & D and design, production and manufacturing, and retail service, and form a retail flagship experience center as the basis, and carry out all kinds of special services such as advanced customization, door decoration shop, customer learning, etc., to provide customers with a new consumption experience 。” Fan Xiangyu told China Textile News.

"The construction of smart flagship store consumption experience center of YAYING DTC digital system is aimed at improving customer service experience." Fan Xiangyu said, "First of all, through the construction of DTC digital system, promote the professional, flexible and intelligent transformation of design and development, production and manufacturing, retail service and other links, and finally form the framework construction of a new retail flagship experience center. Secondly, enhance the customer experience with information empowerment, and form a three in one business that takes customers as the center and provides customers with high-quality service experience and consumption experience Marketing system realizes information sharing and efficient collaboration among customers, designers and suppliers. Thirdly, we should take consumers as the center to realize the construction of online and offline new retail Omni channel services, enhance the sense of customer experience through service promotion, and form a new model of YAYING information consumption. "

This new customer centered experience is not only reflected in product consumption, but also in more scenarios.

In order to promote the education and popularization of national defense knowledge, Shenyang Jihua 3547 special equipment Co., Ltd. is building a "national defense education comprehensive experience center". The center is composed of three parts: research and education base, exhibition hall of bulletproof protective equipment for military and police, and science popularization Experience Hall. It is a city level national defense education benchmark and comprehensive entertainment place integrating national defense education experience, school research and learning base, and education and entertainment. The center is open to all social groups, equipped with multi-functional lecture hall, equipped with LED large screen, projection, slide, blackboard writing and other equipment and equipment. People can learn about China's national defense history, national defense theoretical knowledge and military knowledge by visiting the exhibition hall and listening to explanations. They can also wear bulletproof helmets and bulletproof vests in the science popularization experience hall to experience simulation shooting, interactive MR shooting, and so on The project of laser confrontation, virtual driving and bomb dropping training will deepen the understanding of national defense education.

Wu Lili, chief engineer of the technology R & D Department of Shenyang Jihua 3547 special equipment Co., Ltd., said that Jihua 3547 is an old military enterprise with red historical heritage, and it has the responsibility and obligation to undertake the national defense education and publicity work. It uses advanced technology in the information age to put national defense education into fun, bringing different "immersion" national defense education to people, Spread positive energy.

At present, the "national defense education comprehensive experience center" has basically completed the layout of the exhibition hall of military and police bulletproof and protective articles, equipped with computer robots and other information-based equipment. It can access relevant information at random, and compare the physical samples of tent series products, bulletproof protection series products, security protection series products, life support series and life and combat equipment series products, We should popularize the knowledge of military and police bulletproof and protective equipment. After completion, the experience center will focus on enhancing the experience, interaction and effectiveness of consumers, promote the coordinated development of Shenyang and even surrounding areas, build a number of influential, distinctive and large-scale red tourism industry, and further serve the people's livelihood and society.


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