Marketer: You Are A Robber. Who Are You Afraid Of?

The most basic content of all sales training is to eliminate the fear of new salesmen.

What are they afraid of?

Nothing but fear of talking to strangers, fear of wrong words, fear of being laughed at, fear of being rejected, and fear of being looked down upon by others.

The only purpose of all sales training courses is to eliminate the inferiority complex of salespeople. Do you know how many sales people have inferiority complex?

If you have the courage to answer 50%, I tell you that your courage is too small, at least more than 80%.

Do you think such training is necessary?

Do you think such training is very effective?

To tell you the truth, such training is not necessary at all, and it has no practical effect at all.

When you see those salesmen who are passionate in training, they bump into the market like flies. When you see those sales people who are in harmony with their customers, a product is not sold to customers. When you see those salesmen who pour tea and bow to customers, the last penny will not come back, you will see how ridiculous these so-called training are!

Can there be a way to make these salesmen mature quickly and become the elite of marketing?

Yes, you can just make them understand: "you're a robber. Who are you afraid of?"

If you are a robber, you will not be afraid at all. Only people are afraid of you. If you are a robber, you do not have to humble yourself in front of anyone. Only others feel inferior in front of you.

Robbers are the only ones who never bargain and worry about small quantities.

You've seen someone talk to a robber: "I only have 500 yuan here, you take 300 yuan!"

You have seen robbers robbing people's goods. First, ask: "this is 100 Jin. I went back and found that I lost 1 jin. I must come back to settle with you."

This is the fact: in the logic of sales, you can't jump out of the vicious circle of "bargaining and losing a few pounds", but in the face of robber logic, this strange circle is simply unacceptable.

The logic of marketing robber emphasizes three basic principles of practice, which is a complete overturn of sales logic.

First, it's not as much as you ask: at first, you think salesmen must be an articulate character, so you keep trying to convince others, but you will eventually find that you can only convince those who want to be persuaded by you.

Later, you think that salespeople can not just say, but also learn to listen and listen carefully. You feel the discovery of the new continent, but eventually you will find that you can hear it, just what people want to tell you!

Have you seen robbers chattering with others about their strength?

Have you ever seen a robber patiently listen to your growth process?

No

Robber's logic is: "how much money do you have?

Where are your gold bars hidden?

What is the password of your bank card?

Therefore, "Persuasion" and "listening" are both the logic of sales; the logic of marketing is fastidious about asking questions; many entrepreneurs only have primary schools to graduate, and you think they have more than ten million worth of unimaginable value. Every entrepreneur seems to be a living computer. They know everything.

But when you approach them, you will be the secret of their success: ask!

Keep asking!

Ask the teacher, ask your friends, even ask your peers.

To put it simply is to ask questions and make big money.

Ask more questions and learn how to ask questions. It is a leap from selling logic to marketing logic.

Second: more than enough: the logic of sales is used to show strength, plan the future and depict the future.

Then talk about what should be done before; always used to tell the customer in advance, how much I have, what can I give you, and then what do I want?

This may be useful for first contact, but if you use this logic every time you visit a customer, you will pay more and get less and less.

Because before you ask for something, you can give it to everyone else!

Robbers never talked about anything: "take out your wallet, take off your watch, and have earrings, rings!"

The logic of a robber is: "the more you want, the more you get."

The logic of sales is to be given first; the logic of marketing is to give first; if not, it will not be given.

You dare not ask, can not ask, you give more is also white.

Third: explain why it is better than tell: salesmen are asked why too much!

Why is your product more expensive than others?

Why don't you drop others' prices?

Why does it operate more varieties than I do? Why does it operate more widely than I do?

The salesmen kept explaining and explaining.

The biggest problem with sales logic is always hoping for a reasonable explanation.

But never give customers a satisfactory answer!

No one ever asked why robbers robbed!

When you see those people who cover their faces with their knives and stop themselves, they know why!

The logic of sales is constantly changing the way of interpretation; but the logic of marketing is different, and the logic of marketing is to try not to explain it.

Salesmen think about the loopholes in drilling company policies every day, but the greatest magic weapon for marketers is: "company regulations."

These four words are the best explanation for marketing.

The premise of marketing logic is that salesmen must dare to inform and enforce the company regulations.

Marketers do not need to explain why this is the rule, they only need to tell the customer the specific content specified.

Fundamentally speaking, sales logic depends more on the personal capabilities of salesmen, and marketing logic relies more on the comprehensive capabilities of enterprises.

If you really want to achieve a leap from sales to marketing, remember: you are a robber. Who are you afraid of?

Ask more!

More!

The only thing that needs to be explained is the company rules.