The Export Of Dongguan Shoes Is Warming Up &Nbsp, And Anti-Dumping Is Like Shadow.

As Dongguan's shoe export orders pick up, antidumping also follows.

Following the EU's anti-dumping duties on Chinese leather shoes and Brazil's Chinese shoes, in March 21st, the Ministry of industry and tourism of Argentina issued a notice to make anti-dumping orders on footwear products originating in China.

It has little impact on Dongguan enterprises.

Although the anti-dumping has little impact on Dongguan enterprises, the relevant leaders of Dongguan Leather Footwear Association reminded that Dongguan shoe enterprises had sounded the alarm for anti-dumping.

According to the announcement of the Ministry of industry and tourism of Argentina, the lowest reference price for all Chinese footwear products has been set since yesterday, and the lowest FOB price for each pair of shoes is US $13.38.

If the price of Chinese shoes to Argentina customs is lower than this standard, tariffs will be levied according to the reference price.

This measure is valid for 5 years, and orthopaedic shoes, skates and ski shoes originating in China are not within the scope of the measures.

According to the Argentina footwear industry association, in 2009, China exported 6 million 300 thousand pairs of footwear products to Argentina, with an export volume of US $75 million.

A person in charge of Dongguan Leather Footwear Association told reporters that the export volume of China's footwear industry to Argentina is not large. The export enterprises are mainly concentrated in Fujian and Wenzhou, and the majority of them are sports shoes. Therefore, the impact of the anti-dumping on Dongguan's footwear industry is limited. "Despite this, the anti-dumping decision also strikes the Dongguan shoe enterprises again as an alarm against anti-dumping."

Guan enterprises "make an issue" on the brand.

Although Argentina's anti-dumping rulings have limited impact on Guan enterprises, Dongguan footwear industry has always been a direct victim of anti-dumping, especially at the end of last year, the EU extended anti-dumping measures against Chinese leather shoes for 15 months.

The EU held high anti-dumping duties, forcing many enterprises to shift their export focus to emerging markets.

According to the latest data, from January to February this year, Guangdong shoes exported to ASEAN 140 million US dollars, an increase of 91.4%, an increase of 4.7 times from January 2008 to February.

In the same period, Guangdong shoes exported $140 million, $110 million and $57 million 180 thousand to ASEAN, Latin America and Africa, respectively, by 91.4%, 62.1% and 25.4% respectively.

Exports to ASEAN are gratifying, but customs officials caution that shoe companies should also guard against the risk of trade friction caused by low price bidding.

In January, the average export price of shoes exported to ASEAN by Shenzhen port was US $1.1 per pair, far lower than the US $4 export price for the US in the same period, which is also lower than the average level of US $2.1 per pair.

Orders for Dongguan shoe manufacturers to export to Europe and America are also beginning to pick up.

"Our orders since 2010 have returned to more than 90% before the financial crisis, of which US orders have basically revert to pre crisis levels."

Last Friday, Zhang Huarong, chairman of Huajian group, revealed in an exclusive interview with the media.

Although the export situation is getting warmer, the relevant leaders of the Dongguan Leather Footwear Association warned enterprises to build more brands, improve product quality and technological content of enterprises, and break through trade barriers with brand strength.

In February 23rd, Canada made an anti-dumping review of the waterproof shoes and soles originating in China, and imposed an anti-dumping duty of 49% on the export prices of the products involved.

In March, Brazil announced that it had imposed an anti-dumping duty of $13.85 on each of the footwear products imported from China. The measure came into effect on the date of promulgation of the official communiqu of Brazil and is valid for 5 years.

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Six strategies for anti-dumping

China's light industry has been frustrated in recent years in overseas markets. Therefore, when exporting products, we should take corresponding strategies according to past experience and lessons.

1., we should diversify the export market and "go global" strategy to improve the international image of our export products.

2., the government should establish and improve the mechanism of responding to anti-dumping and intensify the negotiation of the government.

3. establish and improve trade associations.

4., we should intensify our efforts to publicize China's market economy system.

5., establish a flexible and flexible business strategy.

6., enterprises dare to answer suit is the key to deal with anti-dumping problem.