Refuse To Talk Nonsense &Nbsp; Brand Shoe Business'S New Era Of Marketing.

Grasp the main points and express everything in a concise and comprehensive way.

Einstein once said, "people should try their best to make things easier, and only one is not enough."

In our view, this sentence also applies to marketers.

For consumers or manufacturers, the responsibility of marketers is to make this increasingly complex world simpler and help them avoid complex and complicated choices.

In the past, consumers preferred large scale products because they knew they bought the same products as other products produced by the factory.

At that time, brand names represented consistency and predictability of quality assurance.

Quality has been regarded as the most important factor.

In a period of time, quality has become an aspect of brand differentiation.

But now quality is becoming a necessary factor in brand building, and only when product problems occur, quality becomes the topic of discussion.

Now, we live in the post quality era.

Consumers no longer regard quality as the basis for buying - they think that competitive goods will not be flawed. This is a correct idea. They expect to see new changes. If there is no reason why a manufacturer or marketer can cheer up, there will be changes.

Large scale production has lost its competitive edge, and the practice of maintaining a large scale to enjoy economies of scale has also been rejected by people.

A cruel reality also lies before us: the mass media no longer owns the public; the era of product driven publicity has quietly passed; we must provide advice and advice that other companies do not have - that is, value.

In the new era of brand marketing, there is no need for a bunch of nonsense and a lot of rhetoric. What we have left is only a concise and comprehensive style to express our demands -- using the language and genes of consumers.

We need to make unprecedented efforts to implement convenient, focused, customer friendly ideas and ways to convey your company's information to busy customers. All kinds of seamless brand communication are essential.

How to let customers put aside other things and pay attention to your brand marketing information will be a great challenge.