Marketing Fable&Nbsp; Two Newsboys

　　 Marketing Fable Two newsboy

There was a newsboy who was selling newspapers in a small town. He was very diligent and shouted loudly. He often got some income. However, one day, another newsboy came to the town, and the two became competitors.

The first newsboy worked harder to sell newspapers and raised his voice, but his newspaper sales decreased significantly. On the contrary, the second newsboy came later and sold more and more newspapers.

It turned out that the second newsboy was very smart. He not only focused on hawking along the street, but also ran more tea houses, hotels and tea plantations. After he went there, he gave the newspaper to the readers first. When all these places were finished, he turned back to collect money. After a long time, everyone was accustomed to this form of buying newspapers, and no one would renege. In this way, he saved a lot of time and occupied the best selling time. By the time the first newsboy delivered the newspaper, everyone had already got the newspaper. Therefore, the first newsboy's newspaper became less and less. After one month, he could not continue, so he had to find another job.

Enlightenment:

The second newsboy is a clever Marketers He knows that for the same product, he must seize the first opportunity in a market and expand the market ahead of his competitors. The larger the market share he occupies, the smaller the market of his competitors. At the same time, we should actively develop customers - including some potential customers, of course, and try to hold customer resources in our own hands as much as possible. In this way, we will have more opportunities to sell our products.