Shanghai Friendship Store Re Opens &Nbsp; Five Luxury Goods Enter.

Recently, reporters from Shanghai

Enriching the brand level of the central business circle

The friendship store brought the five leading international brands, including Rolex, OMEGA, Skei Ed Los Chi, Folli Follie and Zhou Shengsheng, into the central business district of Putuo District for the first time, which complemented not only the commercial grade of Bailian central shopping plaza, but also the commercial thickness of the central business district, and enriched the brand level of the central business district in the city of Follie.

According to the insiders, although the central business district was listed as one of the twelve municipal commercial centers in Shanghai in 2009, there is still a certain gap compared with the standards of the municipal commercial centers. The commercial formats mainly focus on large shopping centers, large comprehensive supermarkets and large specialized shops, while the famous department stores and international famous brand specialized stores are few.

It is reported that in order to introduce these well-known brands and let them look at the central business district, Bailian Group department store has provided excellent business conditions for these brands, and even delayed the opening hours of the new store of friendship stores several times.

The five brands occupy the best bunk on the street of friendship store, and become the shining five eye of friendship store.

Business positioning high-end products

The new site that the friendship store will move into tomorrow is the "fourth generation" shop site since its establishment in 1958. Its property is a new Long March central building invested by Changzheng town in Putuo District, with a floor area of 7624 square meters and a decoration investment of 7 million 350 thousand yuan.

The new friendship store no longer operates cosmetics, leather goods, leather shoes, clothing for men and women, and so on.

The operation of the store has been adjusted to the high-end gift and handicraft boutique, returning to its competitive commodity business such as antique jewelry, handicrafts, collectibles and so on. At the same time, it manages famous high-end watches, ornaments and gifts, and tries to get out of a new camp road of luxury and handicraft.

After the pformation of friendship store, Bailian Group department store will set up the friendship store as a professional specialty store and strive to be in the leading position in Shanghai antique crafts and gift retail market.

There are four shops in the new store of friendship store.

The first floor is a famous watch and accessories mall. The name list area brings together the high-end brand watches counters of Rolex and its subsidiary brands such as the Royal, OMEGA, Longines and Tissot.

The area of gift ornaments and gold ornaments brings together famous brands such as Skei Ed Los Chi, Folli Follie, Zhou Shengsheng and Zhou Dafu.

The two floor daily gift shopping center has greatly upgraded its management level. It has introduced flange porcelain, German bell and Dixin Tong boutique.

On the third floor, the handicraft market has gathered jewelry emerald, purple sand wood carving, silk carpet, Czech crystal, European living hall and so on. Among them, nearly 200 square meters of European living hall has imported crafts, large craft ornaments, and daily life products from Britain, Italy, Spain and other countries.

The four floor is the antique collection store with the core competitiveness of the friendship store, which deals in antique collections, famous paintings, famous porcelains, jade ivory, stone embroidery and friendship teahouses.

The commercial reporters at the scene saw a batch of Ming and Qing porcelain collections with high value collectors in the friendship store store for the first time in public appearance and sale.

Strive for profit in the first year of operation

It is understood that although the friendship store has moved the store three times in the past 8 years, but the friendship store people are proud of it. Every move is not only because of the new business district, but not because of the investment in the high decoration capital.

The reason is that the core business antique collectibles of the friendship store are highly competitive.

It is understood that although the new store area of friendship store is smaller than half of the old shop of Cao Jia Du, but the operators of the friendship store are very confident that this year will keep the sales volume of about 150 million yuan per year.

According to the introduction, the new store of friendship store will uphold its service concept and management concept accumulated over the past decades, and continue to introduce foreign guests in English and Japanese, with the full-time service of guided tour leader of the city's model worker team, and various foreign currency exchange, mail order mailing, agency overseas sea and air consignment, online shopping and other special services.

The newly opened friendship store new store will open a series of marketing activities on the theme of "charm central friendship in Jane" after tomorrow's opening, using shopping gifts, coupons, new products display, collection display, member recruitment and other marketing tools to maximize the attraction of fashion and investment awareness consumers.