Karl Denton Was Accused Of Misusing Chinese Brands With Foreign Shells.

For some time ago, Shenzhen was exposed by the media. Men's wear brand "Card Dan ton" is accused of "shell foreign brand", "it is only a trademark registered by the Chinese people in overseas". It is condemned to "use foreign trademarks to cheat consumers and propagate and induce consumption". The Standing Committee of Shenzhen CPPCC, Shenzhen chain operation association and Shenzhen city are also condemned. Retail business Hua Tao, President of the industry association, has made clear that the so-called "card Dan ton" system of Chinese brands using foreign shell is a misunderstanding.

It is reported that relevant reports, Shenzhen chain store association and Shenzhen retail business association immediately convened an emergency meeting, invited experts and lawyers on intellectual property rights, and in line with the principle of seeking truth from facts, based on in-depth analysis of the actual operation of the brand, the topic is judged.

Hua Tao said that clothing is mainly about quality inspection, and the key is to measure it. Design The advantages and disadvantages of fabrics and workmanship, rather than simply considering the intention of their brand names, can be legally sold as long as they are tagged according to the national trademark law. No one can interfere. The price of an enterprise depends mainly on the degree of recognition of its brand to the market. As long as it does not violate the national price law, the pricing is entirely market behavior.

Hua Tao analysis, dedicated to doing brand A company must consider whether or not it wants to do it from the very beginning. international Large brands, in order to prevent domestic fame, trademark is being snatch abroad, most brands will consider applying for international trademark while registering the Chinese trademark. For example, it is a basic step for enterprises to carry out the global trademark strategy by carrying out the international registration of trademarks in Madrid, or in the countries of the Paris convention or in signing a reciprocal agreement with China.

Hua Tao believes that every brand has its own brand story and brand culture. European developed countries such as Italy and France are in the forefront of the world in fashion design, cutting, fabric and workmanship, and are worth learning from Chinese counterparts. He has positioned his brand in Italy gentleman style, grafting exotic brand thickness to make clothes more elegant, allowing consumers to wear the ghosts and ladies' living details and savor high quality culture, which indicates that the brand's design orientation is accurate and appropriate.

Shen Yongfang, chairman of the Legislative Committee of Shenzhen Municipal People's Congress and chairman of the Shenzhen garment industry association, pointed out sharply: "the card Dun phenomenon" is a kind of flexibility that Chinese national brand clothing enterprises seek in the reality of helplessness. The irrational consumption behavior of consumers and the layout of "profiteering and profiteering" commonly existing in the operation of commercial field are the fundamental reasons leading to this phenomenon.

Shen Yongfang introduced the Shenzhen Garment Industry Association for a long time, and has been paying great attention to it. Especially its brand internationalization strategy, the association and the enterprises have gone through more than 10 years of wind and rain together.

Shen Yongfang appealed that consumers should be encouraged to consume their own national brands. Governments at all levels should introduce, strengthen and improve the supporting measures of local brands as soon as possible. The mainstream media should deepen their awareness of propaganda and protection of Chinese national brands, and let China's "Cardan ton" grow into the world's "Pierre Cardan" at an early date.