The Development Path Of Footwear Trade In Foreign Trade Under The Background Of European Debt Crisis

In August 10th, the shares of the Bank fell sharply, and rumors that the bank was about to go bankrupt shocked Europe. The continued warming of the European debt crisis, which is intertwined with the S & P's downgrading of us credit rating, has completely disrupted the global economic recovery, and the two bottom finding is emerging again. At this point, the export economy still seems to be better: in the first half of the year, the whole city Import and export The total amount was $29 billion 640 million, of which exports were US $18 billion 840 million, an increase of 24%.

Will this be the last "warmth" before winter? The pressure on the export of shoes and clothing enterprises has not yet been fundamentally alleviated. In addition, a series of chain reactions brought about by the deepening of the "rating" incident and the deepening of the European debt crisis, "there is no doubt that the export situation will be even worse in the future, and there will be more closes for small and medium-sized shoe and clothing enterprises." Experts in the industry think so.

The European debt crisis is unpredictable, and the tipping point enterprises are "pessimistic" in judging the growth of demand. The deterioration of European debt may lead to a decline in import demand, and signs have appeared in the Canton Fair this spring. Many shoe and clothing enterprises have noticed that the traditional developed countries such as Europe, America and Japan are developed. market There was a limited increase in the number of purchasers coming to the conference and the site, and the number of buyers in the third phase decreased. In particular, the recent decline in raw material prices, labor intensive light industrial products turnover is even lighter.

From the start up rate, the export situation is also not optimistic. In the industrial park of the village of the village, for months, the power consumption of each factory is not much, which means that the factory has significantly reduced the operating rate, and the export performance in the third quarter is likely to be more pessimistic.

"Because of the economic downturn in Europe and the United States, foreign agents and dealers may use prudent purchasing methods to reduce inventories to safety lines, and the export growth of the whole shoe and clothing market will slow down." Expert judgement.

The "rating" event helped boost the appreciation of the renminbi and further squeezed corporate profits. The RMB exchange rate exceeded 6.4, so that enterprises can see that the "rating" incident continues to ferment "power". It is foreseeable that the downgrading of the US credit rating will inevitably weaken the US dollar and intensify the pressure of RMB appreciation. Ye Zhongping noted that since the beginning of 2010, the RMB exchange rate has appreciated by nearly 6%, which has caused tremendous pressure on enterprises. Moreover, at present, corporate profits are a sensitive point. In the first half of February this year, the number of industrial deficit Enterprises above the South China Sea reached 331, with a deficit of 15%, an increase of 6.6% over the same period last year. In the past few months, loss has become a common phenomenon in the small and medium-sized enterprises of the knitting industry.

The profit margins of traditional industries are small. Shoes and clothing It is difficult for enterprises to digest the exchange rate cost, so that many export enterprises are afraid to take orders even if they have orders. In the first half of the year, the export enterprises basically had orders, but there was no money to make them. Labor force, exchange rate, raw materials have increased a lot, coupled with tight funds, in the future, more and more small and medium shoes and clothing enterprises will be unable to withstand and close. Ye Zhongping said.

However, in the first half of August 9th, the provincial foreign economic and trade situation analysis conference, Liang Yaowen, director of the Department of foreign trade and economic cooperation, pointed out that emerging markets are also facing many problems. Inflation pressures in emerging economies such as Russia, Indonesia, South Africa and South Africa are facing increasingly severe inflation. At present, some economic indicators show signs of slowing down. If the risk factors are not effectively controlled, they may lead to economic slowdown.

Moreover, in the context of the global economic slowdown, emerging countries, in order to protect their own economies, will become protectionist in the international trade environment in the coming period, so that enterprises will encounter trade friction in the coming period. frequency It will still be very high.