Luxury Should Not Be Too Luxurious. It Must Not Be Too High.

Those who watched the CHANEL show, five years ago, predicted that "advanced customization is dead".

It can be said that this is a common disease in the fashion industry.

We admit that Riccardo Tisci saved Givenchy, but I also firmly believe that Riccardo Tisci destroyed Givenchy. After he came, many people liked the new Givenchy, and the sales increased greatly, but tulips were not there. The former gentleman's pronoun became a little dark young man. The fierce animal T became the most popular object of his family. If this is called high fashion, I think Japan's Harajuku can also be the birthplace of high fashion.

Well, at least Riccardo Tisci gave us a high standard dress, and the level of the personal feel is really good, but turning around to see its 2011 autumn and winter advertisements, there is no shadow of high time. This is actually a lot of brand problems, the tone is high, high and low.

Although everyone knows the beauty of art, no one will spend a lot of money on a embroidered dress that can not be worn several times a lifetime. Even if it is the same money, they want to buy an ordinary clothes that can go out everyday, so the popularity of luxury goods becomes more and more popular.

Look at the Tom Ford, which is never willing to give up. Every shop is basically a shop in the air. Everyone knows that it is the best material, the best cutting, the high price, so that I can not even feel the courage to go in. The gas field is too strong. People have never thought of wearing it since the founding of the brand. Even those rich business owners of coal do not want to get into my black dress.

So, the sales performance of Tom Ford has never been as beautiful as that of his clothes. Of course, maybe Tom Ford's intention is only who bought the brand last.

The old British luxury brand Burberry, perhaps now, many people in the heart of its image or lattice, then look at the riches of the lattice, but now the Burberry show where can see the lattice figure, Christopher Bailey saved the ailing Burberry, but where there is a luxury figure, expensive is really, it is really a western style, rivets, military uniform, completely young people's fan, but fortunately Burberry London this line is still left, continue to big aunt aunt panning.

So today's brands know that high standards must not be too high and luxury can not be too luxurious. What people like is a good thing.