Deep Analysis Of The Export Characteristics Of Chengdu Footwear Products

As of the end of November, Chengdu's foreign trade exports exceeded the US $5 billion mark for the first time.

On the 19 day, the Municipal Commerce Bureau held a news briefing, announcing that the export of Chengdu's foreign trade rose for the first time in the Midwest for the first time in the past year. The export of the city maintained a good and fast growth trend. In the 1-11 months of this year, the total export volume was 5 billion 68 million US dollars, an increase of 39.88% over the same period last year, and the export growth rate was 13 percentage points higher than the national average growth rate, accounting for 66.24% of the total exports of the province.

The total export volume increased significantly, accounting for nearly 70% of the total exports of the province. According to customs statistics, the total import and export volume of Chengdu in November was 8 billion 521 million US dollars, up 37.93% over the same period last year.

Among them, exports amounted to 5 billion 68 million US dollars, an increase of 39.88% over the same period last year. The scale of exports was ninth in the 15 sub provincial cities of the country. The export growth rate was higher than the national average growth rate of 13 percentage points, higher than the average growth rate of 9 percentage points in the whole province, and the proportion of the total province's exports increased from 62.52% last year to 66.24%.

Among them, the municipal enterprises accumulated a total of 3 billion 934 million US dollars in November, an increase of 46.70%.

The city has exceeded the annual export target issued by the provincial government, and 14 districts (cities) have completed the annual export target task ahead of schedule.

The export structure has been further optimized, and the growth of foreign-funded enterprises has doubled. According to statistics, there are 1560 enterprises with import and export achievements in Chengdu in 1-11 months.

Among them, 1213 enterprises with export performance increased by 112 compared to the end of last year.

State owned and private enterprises have become the main force of the city's exports, accounting for 38.98% and 36.64% of the total exports of the city respectively. The export of foreign invested enterprises has increased rapidly, and the export growth has reached 131.46%. Since its commissioning, Intel products (Chengdu) Co., Ltd., which has gradually become the "leader of Chengdu's foreign trade export", has exported 718 million US dollars in November, an increase of 195.96%.

The opening drive strategy of "three external linkage" of foreign investment, foreign trade and foreign trade has achieved initial success.

The export market structure is further optimized.

On the one hand, Chengdu's traditional market exports grew steadily, and exports to Asia, Europe and North America amounted to 2 billion 853 million US dollars, 915 million US dollars and 731 million US dollars respectively, accounting for 88.75% of the total exports of the city. On the other hand, the export growth of emerging markets increased rapidly, and Africa and Latin America grew by 63.12% and 34.77% respectively.

The export quality of Chengdu has been greatly improved. "More importantly, this year, we have maintained a rapid growth in export scale and export quality." according to the relevant person in charge of the Municipal Bureau of Commerce, at present, Chengdu has formed an export industrial cluster with the export base of software, leather shoes, medicine, agricultural products and other export industries as the carrier.

Data show that 1-11 months, the city's mechanical and electrical products, high-tech products were exported 22.79, 1 billion 17 million US dollars, an increase of 140.02%, 162.35%, "only mechanical and electrical products accounted for about 40% of the total exports of the city's exports."

The export of special products increased, including footwear exports of 229 million US dollars, an increase of 73.40%; the export of medical products increased by US $89 million, an increase of 17.23%; and the export of agricultural products was US $227 million, an increase of 10.49%.

The export of "Chengdu - made" and "Chengdu - made" local products grew steadily, with a total export of $2 billion 618 million in the previous November, an increase of 30.01%, accounting for 51.66% of the city's export share.

Weak export brands need to be strengthened and strive to cultivate 3-5 "country names" in three years. However, we should also see that the construction of independent export brands in Chengdu is still in its infancy.

According to the relevant person in charge of the Municipal Bureau of Commerce, at present, the brand consciousness of some of the export enterprises in Chengdu is weak, and a large number of OEM exports are being conducted. Only participating in the international division of labor in the manufacturing process with low added value will not only affect export efficiency, but also contribute to the improvement of international competitiveness and the sustainable development of foreign trade.

In fact, strengthening the construction of independent export brands has become the main starting point for China to change the mode of foreign trade economic growth.

According to the "11th Five-Year" development plan formulated by the Municipal Bureau of Commerce, by 2010, Chengdu will strive to make more than 20% of the city's export enterprises own independent export brands, with more than 3 enterprises exporting more than 100 million dollars of their own brand goods, and focus on cultivating 50 municipal independent export brands, striving for 15 brands to enter the provincial export brands, and 3-5 brands to enter the national export brand.