"Full Reduction" Is Not As Good As "Becoming".

"44 yuan when 99 yuan flower" and "full 99 yuan reduction 55 yuan" these two preferential ways, fierce look, seems to be the same, careful pondering, as if the latter is more favorable.

In the busy shopping season approaching the Spring Festival, shopping malls, supermarkets and even all kinds of online shopping centers have seen large discounts and solicitation of customers.

But recently, the "fruit shell net", which is mainly popular science, has been calculated based on mathematical and economic principles.

"Dang" is more economical than "minus".

To catch up with holidays and celebrates, Lotte Department store has launched a "180 yuan when 400 yuan flower", called the capital city.

Shell net to 99 yuan, 44 yuan and 55 yuan as an example, analysis of these two kinds of business used in recent years of the discount strategy, the first is "44 yuan when 99 yuan flower", that is, consumers spend 44 yuan to buy 99 yuan shopping vouchers, and then in shopping malls with shopping vouchers consumption; the other is "55 yuan to reduce 55 yuan", that is, after the consumption of 99 yuan, consumers will save 55 yuan, only $44 yuan can be paid.

Do the two discount methods, which appear to be the same result, make consumers enjoy the same benefits?

The reporter calculated the information according to the information provided on the Internet.

With a price of 495 yuan, that is, the price calculation is just 99 times the critical point integer number of clothing calculation, no matter in that way of discount, consumers will eventually pay the money for "495/99 x 44", equivalent to 220 yuan, the same as both.

But this is not necessarily the case when commodity prices are not so coincidentally.

According to the reporter's calculation, only by reducing 1 yuan, if the dress is priced at 494 yuan, if the "44 yuan 99 yuan flower" promotion method is adopted, consumers can spend 495 yuan on the shopping voucher for 220 yuan, then buy the clothes directly, which is equivalent to a waste of 1 yuan, and the need to pay is 220 yuan.

However, if the "99 yuan reduction of 55 yuan" preferential treatment, consumers can only choose 4 superimposed preferences, and then pay the other 98 yuan in full payment, equivalent to 44 * 4+98=274 yuan.

That is to say, although the merchandise has only been reduced by 1 yuan, in the case of "99 yuan reduction of 55 yuan" preferential sales promotion, consumers should pay more than 54 yuan to buy this dress.

Almost impossible discount

If the best discount is calculated, whether it is "44 yuan for 99 yuan" or "99 yuan to reduce 55 yuan", there is a 56% off discount in theory, but no matter how smart the consumer is, it is almost impossible to achieve the best theoretical value.

In this regard, netizens "Stella believers" also made some calculations.

Take "100 yuan for 260 flowers" as an example, if the most preferential algorithm, consumers can get close to 62% off discount.

But in fact, as long as the business price is set at 360 yuan, 620 yuan and 880 yuan, consumers will fall into the trap of spending more than 100 yuan or shopping for more than 100 yuan in cash.

In this year's shopping malls, we choose "full reduction" as a way to promote sales.

In terms of "full scale" or "discount", the price of goods will be priced at an integer multiple of 99 yuan and will not be too close.

Especially in some shopping malls that can repeat shopping, uniformly add up and rediscount, this data may also be closely calculated.

For example, the "99 yuan reduction of 55 yuan" business seems to have hit 56% off, but will set a lot of price for 98 yuan, so that consumers in order to enjoy the preferential treatment, we must buy another commodity, and if the goods are set at 196 yuan and nearly 99 yuan integer times, consumers will definitely not be able to enjoy full concessions.

Reporters also found that, because the number of 99 is 11, this prime number multiplied by 9, therefore, if we want to buy 98 yuan of goods, consumers need to buy 99 pieces, so that we can enjoy 56% off of the total discount.