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Analysis Of National Clothing Retail Sales In December 2011

2012/3/9 10:39:00 761

According to the statistics of China National Business Information Center, the overall prosperity index in December 2011 closed at 1343.96, up 2.94% from November, down 3.17% from the beginning of the year, and down 5.28% from 2010.

　 Jeans in the clothing market in December 2011: the top three were occupied by foreign brands

In December 2011, the top three denim brands were LEE, Levi's and texwood, with Burton occupying the fourth place, and Wilpon, Jack Jones, Zengchi, BaShiTeng, Pierre Cardin and JEEP ranking fifth to tenth respectively.

　　 Underwear in the clothing market in December 2011: little change in the brand pattern

December 2011, women's underwear market The top ten brands have not changed much compared with those in previous months. Aime and Mannifen occupy the top two, Anlifang and Triumph rank third and fourth respectively, Huagoer ranks fifth, and ancient and modern, Oudifen, Sangfulan, Tingmei and Fendishi rank sixth to tenth in order.

　 In December 2011, the top ten thermal underwear brands in the clothing market: there is little difference between each brand

In December 2011, the top ten thermal underwear market brand They are Sanqiang, Cirniao, Antarctic, Nuanbeier, Cat Man, Arctic, Yiershuang, Little Nurse, Ordos and Bosideng in turn. The comprehensive market share of each brand is less than 10%. There is not much difference between each other, and the market competition is fierce.

　 Children's wear in the clothing market in December 2011: fierce competition between professional and sports brands

In recent years, the competition between professional brands and sports brands has been one of the focuses in the children's wear market. In December 2011, professional brands performed well, with Balabala ranking first, adidas ranking second, and the third and fourth respectively Annil And Paw in Paw, NIKE ranked fifth, followed by Yi Lian, Peckrandy, Snoopy, Piggy Banner and Water Boy from sixth to tenth.

In December 2011, the top ten sportswear brands in the clothing market: obvious advantages of international brands

In December 2011, adidas and NIKE continued to lead the sportswear market. Li Ning and KAPPA ranked third and fourth, followed by NIKE360, Anta and Jordan from fifth to seventh; This month, outdoor brands and sports and leisure brands grew significantly, with Les Firth ranked eighth, Jack Jones ranked ninth, and Columbia ranked tenth.

　　 Women's wear in the clothing market in December 2011: VERO MODA continues to lead the way

In December 2011, VERO MODA and ONLY were still the top two brands in the women's wear market, with their brothers ranking third, Oushili ranking fourth, Teenie Weenie ranking fifth, Yaying ranking sixth, and Masefield, Landsee, white-collar workers and La Chapelle ranking seventh to tenth.

　　 December 2011 Down jacket in clothing market: local brands lead the market

In December 2011, among the top ten brands in the down jacket market, Bosideng stood out and continued to rank first with greater advantages; The second to fourth brands have not changed much, and are still occupied by three brands: Snow Flying, Yalu and Yaya; The fifth to tenth places are Tambor, Sharon, Combo, Geo, Ailaiyi and Bing Jie, and the competition is relatively fierce.

　　 In December 2011, men's suits in the clothing market: Youngor's top position is stable

In December 2011, Youngor continued to occupy the first place in the men's suit market, followed by Jinlilai, Baoxiniao, Luomeng, Pierre Cardin, Shanshan, Jiumuwang, Shenglong, Didibor and Vecodo. The brand competition was fierce, with the share below 5%.