Professional Sales Of Clothing Should Be Parallel With Relationship Sales

Clothing sales is an activity of dealing with people. By dealing with people, we can sell products to people in need (i.e. customers). Any product has its expertise. That's it clothing Sales has two attributes: relatedness and professionalism. In real life, there will be relationship sales and professional sales. In the West, they believe that relationship sales is the sales process of establishing, maintaining and developing customer relationships. Its core is to establish friendship or contact with potential customers, listen to their needs, and gain customer recognition in four dimensions of contract, reciprocity, empathy and trust, so as to improve customer loyalty to products. In the East, many people like me believe that relationship sales is the way or method to achieve product sales through interpersonal relationships. We can understand the Western relationship sales as "no relationship, relationship, relationship, sales". It is a way to teach us how to build relationships with customers. The relationship sales of Orient is more about using relationships to achieve sales. The root of the difference lies in the inconsistent values between the East and the West. The West believes that "people live in freedom and pursue science and democracy", while the East believes that "people live in association and pursue fairness and order". Easterners believe that there are relationships from birth, such as parents, relatives, clans and fellow countrymen. As people grow up, there are also relationships among classmates, alumni, comrades in arms, colleagues, friends, teachers and students. These relationships are all available relationships.

In the West, professional sales is the way or method to achieve product sales through professional communication. In the East, many people believe that professional sales is the way or method to achieve product sales by communicating product expertise. After empirical research, Mr. Huang Dehua believes that we can integrate the eastern and western perspectives. Professional sales is the product sales achieved by communicating the professionalism of products with professional methods.

There is no difference between relationship sales and professional sales, which are both reasonable and effective. Relationship sales Why is it important? This is mainly determined by our humanity. People are always willing to agree to the requirements of people they know or like. People always like things they are familiar with (including people themselves). This is the "principle of familiarity and liking" of human beings. In the business field, people always like to buy things recommended by people they like, or people always like to buy things recommended by acquaintances. In the East, relationship means acquaintances and friendship, and acquaintances and friendship are an invincible alliance. Why is professional sales also important? It is easy to make people familiar with each other when communicating in a professional way. In a relatively short period of time, love at first sight can be realized, that is, a feeling of liking. This is also the use of human "familiarity and liking principle". Talk about product expertise, show customers that they are experts in the product or product field, and guide customers to respect us. This is the use of human "authority principle". Because people will unconsciously follow experts (experts) and are willing to listen to the suggestions of authoritative people. In real life, we can find that some salesmen use more for relationship sales; Some salesmen are more used by professional salesmen; Some salesmen use relationship sales as much as professional sales.

Among the three types of salesmen, there are successful ones. Through our observation and research, we found that relationship sales generally started or achieved good sales performance. At the beginning, the sales performance of professional sales was slower, but had sufficient stamina. Because it uses two major human psychology: the familiar like principle and the authority principle. Professional Sales The adaptive selling skill in is to train salesmen to adjust their behavior style to be similar to customers before visiting customers, and similarity can improve familiarity and liking. In the West, 10% - 30% of business depends on relationships, 70% - 90% depends on product professionalism, while in the East, about 40% depends on relationships, and 60% depends on product professionalism. Mr. Huang Dehua believes that relationship sales and professional sales are not contradictory. They can be used or operated interchangeably, just like people walking. After leaving the left leg, they must leave the right leg. Otherwise, walking will not last long and will not go far. Of course, the range of left leg walking may be different from that of right leg walking. It is unnecessary to pay attention to it, as long as it is comfortable to walk, it is OK to walk far. This is illustrated by Mr. Huang Dehua's experience as a medical representative "selling health".