How To Avoid Mistakes In The Process Of Clothing Promotion

Clear the purpose of Clothing promotion

1. the purpose of Clothing promotion is as follows: improving sales volume, handling inventory, fighting competition, upgrading store image and maintenance.

Loyalty and so on.

The purpose of a clothing promotion is not always single, but it must be biased.

2. stores should determine the promotion objectives of clothing according to the actual situation, and can not simply copy past or other experience.

Establishing Clothing promotion theme

1. the theme of Clothing promotion must be consistent with the location of stores, so as not to cause consumers misunderstanding and affect brand image.

2. the theme of Clothing promotion should be adapted to the combination of stores, so as not to cause the theme and content to be inconsistent, and affect the promotion effect of clothing.

3., we should be attractive to customers on the premise of simplicity.

4. the theme design of Clothing promotion activities is best aimed at the weaknesses of competitors, and at least can not coincide with competitors.

5., we must combine closely with the opportunity and current affairs.

The opportunity here includes not only all kinds of holidays, but also various social hot spots.

Adopt diversified Clothing promotion methods

1. clothing sales promotion includes discount, purchase, voucher, integral, combination purchase discount, membership card discount, lottery, roadshow and so on.

When carrying out Clothing promotion, dealers should appropriately change the way of Clothing promotion to maintain the effect of Clothing promotion.

2. distributors should choose suitable clothing promotion methods according to different promotional purposes and promotion opportunities.

3. the way to promote clothing should be able to provide consumers with non price interests. The scene of Clothing promotion should be "cost-effective" instead of "cheap".

4. clothing

It should have good maneuverability and controllability.

In a fashion promotion, there are not many ways to promote clothing sales. Too many clothing promotions will increase the difficulty of customer participation and reduce the enthusiasm of customers.

Choosing the right time to promote clothing sales

1. choose the timing of Clothing promotion based on product sales cycle.

That is, three items of Clothing promotion timing, namely, the listing of goods, the promotion of new products, and the clearance of new products at the end of the new season.

2. choose the promotion time of clothing according to the operation cycle of stores.

That is, store opening period (attracting passenger flow, brand notification) and normal operation period of stores.

3. (store image building, customer maintenance, market segmentation and positioning), store adjustment period (store adjustment before goods handling, store adjustment after brand establishment);

4. choose the timing of Clothing promotion based on specific holidays.

It combines spring, summer, autumn and winter seasons, festivals, festivals and celebrations.

5., different social hot issues in different periods to choose the timing of Clothing promotion.

6. shop promotion time should be 15 days -30 days.

Too short a time will not fully play the promotional effect of clothing. Too long time will affect customers' enthusiasm and store image.

The right choice of gifts

1. the price of the gift should not be too high. According to the price of the commodity, the gift should also be different.

2. the gift should be effective and easy to master.

3. when choosing gifts, we should pay attention to the diversity of gifts and let customers have choices.

4. the quality of the gifts should be guaranteed so as not to affect the customers' interest in the brand.

Make adequate preparations for clothing sales promotion.

1. before the promotion of clothing, we should make clear the theme of Clothing promotion, clothing sales promotion, fashion promotion, clothing promotion time, clothing promotional items, clothing promotion budget, personnel arrangement and so on.

After making clear the above items, clothing sales promotion should be carried out, and customers' Clothing promotion contents can be told through media advertisements, shop decoration, personnel propaganda, DM and so on to attract customers.

Segmentation of customers and positioning

1. it is unlikely that a clothing brand will cover all the customer groups. It is unlikely that the corresponding clothing sales promotion will catch all customers.

Therefore, a clothing sales promotion should be clear which customers are mainly targeted at.

At the same time, a clothing promotion can not be too limited to a certain group, and should consider the needs of the masses properly.

2., because of different consumer habits and different consumer behavior, it is necessary to carry out market segmentation according to the actual situation in order to achieve better results.

3. store promotion should be based on the different consumption characteristics of the target group.

Way.