Home >
European And American Luxury Target Groups Face "Honey Generation".
< p > Europe and America < a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > brand is doubtful about the future development of Chinese market. But as long as the brand goals are accurate, the Chinese market is still their paradise. This goal is what Boston consultants call the "Honey generation", a new generation of consumers with special tastes. < /p >
P Oudinot < a href= "//www.sjfzxm.com/pioneer/" > Boston < /a > Nicolas Oudinot, a consultancy at a luxury industry conference, said that "Chinese consumers' tastes and behaviors change faster than elsewhere". A few years ago, it was easy to sketch the characteristics of Chinese consumers: male dominated, and consumer motivation mainly showing social status. But the rich middle class now accounts for half of China's luxury industry. These Chinese consumers, known as the "Honey generation", derive from the one-child policy. They have strong support from their parents' property and earn an average of $20 thousand a year. In the future, they will account for 1/3 of the total household population in China. Boston consultants expect their number to reach 280 million by 2020, which is distributed in 100 cities in China. < /p >
< p style= "text-align: center" > img src= "http://img1.efu.com.cn/upfile/news/commonly/2013/2013-03-11/11ea77fe-4f6c-43b7-a038-9fd2a1069fa3.jpg" alt= "/" > /p >
< p style= "text-align: center > > Nick Knight took the new advertisement of" Lane Crawford "(/p Crawford).
< p > these new generation of luxury goods are more mature than their predecessors, and no longer pursue simple trademarks. This requires Brand Company to adopt more targeted strategies in product services and advertising. < /p >
< p > > a href= "http://sx.sjfzxm.com" > British < /a > photographer Nick Knight has shown the trend of modernization in its new advertising blockbuster, which is taken by lien Crawford (Lane Crawford). Hongkong's Crawford department store plans to open three outlets in Beijing, Chengdu and Shanghai by 2014. < /p >
P Oudinot < a href= "//www.sjfzxm.com/pioneer/" > Boston < /a > Nicolas Oudinot, a consultancy at a luxury industry conference, said that "Chinese consumers' tastes and behaviors change faster than elsewhere". A few years ago, it was easy to sketch the characteristics of Chinese consumers: male dominated, and consumer motivation mainly showing social status. But the rich middle class now accounts for half of China's luxury industry. These Chinese consumers, known as the "Honey generation", derive from the one-child policy. They have strong support from their parents' property and earn an average of $20 thousand a year. In the future, they will account for 1/3 of the total household population in China. Boston consultants expect their number to reach 280 million by 2020, which is distributed in 100 cities in China. < /p >
< p style= "text-align: center" > img src= "http://img1.efu.com.cn/upfile/news/commonly/2013/2013-03-11/11ea77fe-4f6c-43b7-a038-9fd2a1069fa3.jpg" alt= "/" > /p >
< p style= "text-align: center > > Nick Knight took the new advertisement of" Lane Crawford "(/p Crawford).
< p > these new generation of luxury goods are more mature than their predecessors, and no longer pursue simple trademarks. This requires Brand Company to adopt more targeted strategies in product services and advertising. < /p >
< p > > a href= "http://sx.sjfzxm.com" > British < /a > photographer Nick Knight has shown the trend of modernization in its new advertising blockbuster, which is taken by lien Crawford (Lane Crawford). Hongkong's Crawford department store plans to open three outlets in Beijing, Chengdu and Shanghai by 2014. < /p >
- Related reading
Saint Laurent 2013 Autumn Winter Advanced Clothing Series Released
|
2013/3/7 17:14:00
49
- Domestic data | The January 9Th Australian Wool Comb (70S) Commodity Index Was 102.45.
- Domestic data | Nylon POY Commodity Index Was 72.57 In January 9Th.
- Domestic data | Nylon FDY Commodity Index Was 78.68 In January 9Th.
- Domestic data | Nylon DTY Commodity Index Was 73.53 In January 9Th.
- Domestic data | Dry Cocoon (3A Or Above) Commodity Index Was 191.46 In January 9Th.
- Domestic data | Polyester FDY Commodity Index Was 60.93 In January 9Th.
- Domestic data | Polyester DTY Commodity Index Was 81.10 In January 9Th.
- Domestic data | Polyester POY Commodity Index Was 54.32 In January 9Th.
- Domestic data | Polyester Staple Fiber Index Was 86.44 In January 9Th.
- Domestic data | The Spandex Commodity Index Was 78.18 In January 9Th.
- Spring Coat Is Smart And Smart.
- Spring Dress Comes In To Create A Fair Lady.
- Korean Fashion Vane Teaches You The Best Match This Season.
- In The Spring Of March, It'S Cool And Fashionable.
- Track 2013 Spring With South Korea Street Photo The Most Fascinating.
- Spring China Wedding Expo Two Turnover Over One Billion Innovation High
- "No Money," Clothing Industry Is Expected To Be Recognized.
- Warm Spring Shoes Export
- China International Spring And Summer Textile Exhibition Held In The Cold Winter
- 2012-2013 SIUF China Underwear Industry Annual Award Selection Notice