After The Sharp Decline In Clothing Brands, Department Stores Are Also Unable To Get Their Bearings.

< p > after high-end a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > brand treasure posture net profit has dropped sharply, positioning high-end department stores is also difficult to be independent.

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< p > Guangzhou friendship released the first half of the year report, during which the company achieved 2 billion 131 million revenue, down 0.47% compared with the same period last year.

It is said that the price cut in the one or two quarter has dropped by 1.68% and 2.19% respectively, due to the strengthening of price promotions, thus dragging down the gross profit margin in the first half to 21.76%. This shows the weakness of department stores in Southern China.

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< p > however, in the first half of this year, the rate of friendship expenses in Guangzhou dropped by 0.78 percentage points to 10.24%, of which the salaries, operating expenses and rents of employees decreased by 10.70%, 3.96% and 2% respectively.

Under the intense competition environment, the cost control of the company has proved effective.

However, as the rate of cost fell by less than gross margin, the company achieved net profit of 167 million in the first half of this year, down 12.68% from the same period last year.

As far as the region is concerned, Guangzhou's friendship and foreign business revenue has dropped by 24.65%, dragging down the overall revenue growth.

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< p > because of the slowdown of external economic growth, the consumption growth rate in Guangzhou and Shenzhen is lower than the national average level.

Analysts believe that Guangzhou's commercial property supply in recent years is relatively large, and it also has a diversion effect on the department store customers.

But at the same time, the rental of benchmark commercial projects is still increasing.

It is reported that the rental income of Tianhe Plaza shopping center and office building in the first half of this year is HK $539 million, an increase of 5%. If the rent of HK $100 million is removed from the Tianhe City mansion, the pure rent of Tianhe shopping plaza is 439 million Hong Kong dollars, and the average rent per square meter is 754 yuan per square meter based on the 97 thousand square meter of the rentable area.

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< p > in addition, someone posted a commercial forum, the highest rent price in Shenzhen history, up to 6100 yuan / square meter.

It is not difficult to see that the rental cost pressure of retail enterprises is continuing to deepen.

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