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Baotou Department Store "Sales Promotion" To Deal With Electricity Supplier

2014/1/22 19:24:00 15

Baotou Department Stores Promotional Car Wars

200 full 200, 200 full 180, 188 full 188, winter boots clear, 199, 299, 399... As the Spring Festival is drawing near, Victoria stores, Baidu, Wangfujing, Wanda Department store and Shen Hua Yi Bai department store have launched various promotional activities, which are dazzling, and also arouse people's shopping enthusiasm. 
 however, in the interview, the reporter found that sales promotion from the end of the year to the first quarter to two months also tempered the patience of the consumers. Compared with the simple consumer behavior of "impulsive activity" in the past, consumers who produce "antibodies" to frequent promotions now have a lot of calm. They always look at them and see them until they are completely satisfied. 
 and according to the performance of the merchants, the marketers of Wangfujing, Victoria and other shopping centers all say that sales are generally better than the same period last year. However, the industry pointed out that frequent promotions are not the best way to crack down on the a href= "//www.sjfzxm.com/news/index_c.asp" below the retail industry < /a > downturn. The spanformation of traditional department stores needs to be opened. 
 > department store promotion promotes "Car Wars" .
 January 19th, the reporter came to the business circle of Bao hundred, and found that the department stores were playing a "Carnival Carnival". 
 in the Victoria commercial building, the "200 full 180" promotional activities were carried out on the same day, and some brands could also be "two selected one", that is, coupons and discounts, and activities continued from 18 to 30 days. The Wangfujing department store, which is separated by a street, does not show weakness. The slogan "full 188 returns to 188" is played. Some brands can also "return tickets and discount". Its adjacent package 100 buildings are also unwilling to lag behind, "200 full 200" preferential treatment does not lose the cutting-edge. 
For a period of time, in the "Golden Triangle" zone dominated by the business tycoon, the popularity of P is relatively strong, and parking is also a difficult phenomenon. 
 reporter has learned that this year, some department stores in our city have not only participated in the promotional activities by "double eleven" and "double 12" sponsored by the electricity supplier, but also promoted sales promotions, anniversary celebrations, member days, etc., and even did activities on the weekend, which made the discount sales gradually become regular. 
 especially when Victoria Day ushered in November 18th member days, package 100 greeted December 16th member days, and Wangfujing welcomed the December 28th anniversary day, the stores seemed to have stepped into the golden promotion period before the traditional Chinese new year, with frequent frequent promotions and long cycles. An industry insider regrets: "such a high frequency and high intensity sales promotion has not seen much in the past!" 
 insider told reporters that in recent days, the new year's courier was going to make it difficult for the electricity supplier to fight, and the entity department store, which was suppressed by the electricity supplier for a year, began to sell vigorously, and launched the last fight before the year. 
 "actually, I usually buy more online. It's a bit tight now, I'm afraid it's too late. Considering that it is not appropriate to come back, I choose to store in the store. Now the discount rate is quite large, and it is very cost-effective. " Ms. Liu, who is shopping, told reporters that for the local people, the whole family has been in the interior and exterior of the new year for many years. At this time, they only pay attention to a new word and consider less about the price. This has also become an excellent opportunity for the traditional department store to fight back. 
 especially one month before the year is most challenging. Unlike usual promotions, the purpose of this month is not just to attract eyeballs, but to seize every opportunity to enhance sales performance. 
 "therefore, during the period before the festival, there are almost daily activities in the shopping malls, such as voucher, exchange, discount and full donation." A shopping malls salesman revealed that the entity store lengthened the sales front, in order to sprint the performance and welcome the start of this year's sales. 
 consumers' "no discount or no joy" is more calm. 
 not only by the package 100, Victoria, a href= "//www.sjfzxm.com/news/index_c.asp" > Wangfujing < /a > package hundred business circle "Golden Triangle" into a hot sales whirlpool, even far away from the noisy Huai hundred billion business circle also joined the discount promotion war. 
 January 16th, when Xiao Hao drove through the Shen Hua Yi Bai building, he found a huge slogan telling the temptation of warmth -- "48% off" on the south facing wall. Come on! Last wave, bring love home! "/p.
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 < --EndFragment-- > in her memory, every year, Shenhua 100 billion will only engage in a "48% off" preferential activity for the gold card members when they celebrate the festival. The Shenhua in those days is often overcrowded. This year, after the first event, "48% off" struck again, giving her some surprises. 
 "during this period, the promotion of shopping malls can be seen one after another. It is obvious that the business life is not good enough, and only through the promotion before the festival can we rush the performance again." Xiao Hao said that in the past, there were only two or three large-scale promotional activities in the past, so it was a rare opportunity for everyone to rush to the theme. This year, shopping does not seem to pick up the day. There are activities at any time. "Now, people will not be so blind as they used to be. Only when they choose the right ones will they start." Xiao Hao said that in one day, she spanferred to the three commercial buildings and the 100 million shops in the 100 business circles. The purpose is to compare prices, choose the best ones. 
 a person familiar with the matter told reporters that even at present, even the high-end consumer group gathered by Shen Hua billion, it is difficult to survive the cold spell caused by the depression of the consumer market. Coupled with the regular promotional activities such as Bao Bai, Wangfujing and Victoria, so Shen Hua Yi Bai had to make an exception to give the benefit to consumers again to sprint one year's sales task. 
 reporter found that this year, like Xiao Hao, there are still many consumers who are more relaxed in the busy sales promotion. 
P, a salesperson in Bao Bai building, told reporters that people are too busy this year or for other reasons. "We bought more than ten days ago. So far this year, there are still a few consumers who do not sell, indicating that everyone's demands are higher and consumption is more rational. 
, she said, in order to deal with this change, Babao building is planning to launch a promotional activity one day before the year of the year. Apart from enjoying the discount, the mall will also draw lucky people from everyday customers and send out awards such as iPad to attract consumers and gather the last wave of shopping spree. 
 > a href= < //www.sjfzxm.com/news/index_c.asp > promotion > /a > reflects the urgency of spanformation /p >
 "promotional activities do help to a certain extent the sprint performance." The staff in charge of marketing at Victoria Business Center told reporters that during the activity, the sales of the store increased significantly than usual, and the sales performance also increased by a certain extent over the same period last year. 
 it seems to her that the spring festival begins in the Spring Festival, and every brand shop begins to buy new products in spring. It is possible to clear the goods of last autumn and winter as soon as the year is over, which will help businesses recover funds. 
 "plus the end of the year is the peak season of consumption in a year, this kind of sales promotion will definitely bring some achievements." Another marketing director in the mall agrees with this statement. She said that the sales performance of each family has been generally improved, and it also proves that in the relatively low consumption environment, substantial preferential sales promotion will have a stimulating effect on sales growth. 
, she admits, in the face of the impact of the electricity supplier, in the face of rising cost and inventory pressure, department stores have to take frequent promotions in order to meet the needs of brand suppliers and consumers. 
 however, there are also concerns about the aftermath of discount sales. In his view, the way to compete by discount sales is unhealthy, which makes it easy for consumers to "feel fatigued" and even form a kind of expectation psychology, such as not promoting sales and not buying. 
 "in my opinion, the urgent need for a href=" //www.sjfzxm.com/news/index_c.asp "> traditional department store industry < /a > is to spanform and break through and form new competitiveness. He believes that some shopping malls can be spanformed into complex formats, develop more catering and entertainment projects, enhance the diversity of attraction and services, and some can also consider dislocation management. He said that Wanda Plaza has gathered popularity because of the diversity of its service functions, and the sales of department stores dominated by young people are relatively better. 
In the P interview, the marketing director of Victoria Commercial Plaza said that this year, the commercial building is planning to introduce Starbucks and other businesses to further enrich the business format and consumption function of the business district. 
 recent online data show that Baotou's per capita online spending exceeds 10000 yuan, ranking first in the region. Professionals pointed out that although the accuracy of this statement can not be fully confirmed, it is enough to prove that the impact of electricity providers on traditional department stores is large. He suggested that not only the department store industry, but also the whole retail industry should face the challenges brought by e-commerce to real business, and actively adapt, explore and understand e-commerce. "According to their own actual conditions, enterprises can choose to combine e-commerce with themselves or test their own e-commerce, or adjust their product structure to form their own differentiated development path."